Scene the beginning of time or so it seem‚ we the consumer‚ have had the pleasure of enduring the “Cola Wars” between Coke and Pepsi. This has been an ongoing battle between the big two cola manufactures for over one hundred years. John Pemberton‚ a pharmacist in Atlanta‚ Georgia‚ invented Coca-Cola in 1886; pharmacist Caleb Bradham invented Brad’s Drink‚ later to become Pepsi-Cola‚ in 1893 in New Bern‚ North Carolina. In 1938‚ Coke filed suit against Pepsi‚ claiming trademark infringement. In
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The Game Theory In this essay‚ I am going to write about international cases in which you can apply the different examples of the game theory. First of all I will explain what the game theory is and give a few demonstrations of it. Second of all‚ I will explain the specific case in which I decided to exemplify the game theory. Finally‚ I will explain or vindicate how the theory is applied to a specific case of international importance. In the next paragraph‚ I will explain what game theory
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Cola Wars Continue: Coke and Pepsi in 2010 1. Why‚ historically‚ has the soft drink industry been so profitable? Soft drink industry is profitable because the industry has concentrated revenues between 2 major players and it is virtually impossible for a new player to compete with the key players. The industry giant’s wield power over the retail outlets. Convenience stores‚ vending machines‚ fountains are widely distributed and hence they don’t have the power to bargain over pricing issues and
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GAMES THEORY In game theory‚ Nash equilibrium (named after John Forbes Nash‚ who proposed it) is a solution concept of a game involving two or more players‚ in which each player is assumed to know the equilibrium strategies of the other players‚ and no player has anything to gain by changing only his own strategy unilaterally. If each player has chosen a strategy and no player can benefit by changing his or her strategy while the other players keep theirs unchanged‚ then the current set of strategy
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How well does the article explain game theory. After reading the Wall Street Journal’s article regarding game theory‚ one realizes that economics has many facets. Game theory is trying to anticipate what the competition will do or is contemplating. (Barnett‚ 1995). It ’s really like playing chess. But unlike chess‚ there will be a winner and loser‚ you can have win-win and lose-lose situations in business. To avoid having retaliation from the competition‚ it is best to have those firms in the
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Coca-Cola was originally formulated in 1886 by John Pemberton in Atlanta‚ Georgia and then later acquired by Asa Candler. One of the most influential people in Coca-Cola ’s history was Robert Woodruff‚ who became CEO of the company in 1923‚ and later developed Coca-Cola ’s international business and was instrumental in cooperation with U.S. Armed Forces during WWII. Caleb Bradham‚ a North Carolina pharmacist‚ invented Pepsi in 1893. Like Coca-Cola‚ Pepsi developed a franchised bottling system in
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Game Theory and Business Game theory emerged as a scholarly field of study in the first half of the 20th century. Since that time‚ it has significantly affected various academic disciplines‚ such as economics‚ political science and biology. Although the term "game theory" may suggest a certain frivolity‚ the concepts underlying it have many real-world applications and offer a structured and logical method of considering strategic situations. The parallels between competitive games and strategic
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The cola industry is an attractive industry if you’re a concentrate producer and an incumbent in the business. The powers of input suppliers which supply the main ingredients in cola concentrate are weak. The bargaining position of the concentrate producer is extremely strong since most of the inputs required to manufacture concentrate is relatively easy to purchase and the concentrate industry has many suppliers to offer those inputs. In addition‚ analyzing the cola wars case‚ Coca Cola concentrate
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"Cola Wars Continue: Coke and Pepsi in 2010" Read and Apply: Michael E. Porter (2008)‚ “The Five Competitive Forces that Shape Strategy”‚ Harvard Business Review‚ (January 2008)‚ pp. 2-17 Assignment Questions (AQ) (a) Why has the soft drink industry been so profitable for concentrate producers? Compare the economics of the concentrate business to the bottling business: why is the profitability so different? [50% points] The soft drink industry has been extremely profitable for Concentrate
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Cola Wars Continue : Coke and Pepsi in 2010 Introduction "Cola Wars Continue: Coke and Pepsi in 2010” explain the economics of the soft drink industry and its relation with profits‚ taking into account all stages of the value chain of the soft drink industry. By focusing on the war between Coca-Cola and PepsiCo as market leaders in this industry with a 90% market share in carbonated beverages‚ the study analyses the different stages of the value chain (concentrate producers‚ bottlers‚ retail
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