The Other Side of Data Mining Maral Aghazi – 500287851 November 10th‚2012 ITM 200 Professor Roger De Peiza "As we and our students write messages‚ post on walls‚ send tweets‚ upload photos‚ share videos‚ and “like” various items online‚ we’re leaving identity trails composed of millions of bits of disparate data that corporations‚ in the name of targeted advertising and personalization‚ are using to track our every move” (McKee‚ 2011). Data mining has become extremely prevalent in today’s society
Premium Data mining
company launched 200 ml bottles (namely Chota Coke) priced at Rs.5. CCI announced that it would mostly use the 200 ml bottles in rural areas‚ as it was very price-sensitive. It was also mostly felt that the 200 ml bottles priced at Rs.5 would increase the rate of consumption in rural market. Reports showed
Premium Coca-Cola Coca-Cola
PEPSI: REFRESH EVERYTHING CAMPAGIN By: Lorraine Reynolds March 12th 2015 GSCBC21: Effectve PR Professor Jonas LJUNGGREN PEPSI: REFRESH EVERYTHING CAMPAGIN The Pepsi Refresh Project (PRP) was a new campaign launched by Pepsi Co. It was a campaign where Pepsi asked consumers to come up with different ideas on how to improve aspects of their local communities based on four categories – arts‚ music‚ education and communities. There was also an extra Pepsi Challenge where they would post a question
Premium Coca-Cola Pepsi Super Bowl
Michelle Ramirez Mgmt. 449_06 9/9/14 Case Study: Cola Wars Continue Coca-Cola and Pepsi-Cola have long competed for market share of the world’s beverage market. As the cola wars continued into the twenty-first century‚ Coke and Pepsi faced new challenges: Could they boost flagging domestic cola sales? Where could they find new revenue streams? Was their era of sustained growth and profitability coming to a close‚ or was this apparent slowdown just another blip in the course of Coke’s and
Premium Coca-Cola Marketing Pepsi
CONTENTS Introduction ................................................................................................................................... 1 Coca Cola versus Pepsi Cola – The History.................................................................................. 2 Examples of Coca Cola vs Pepsi De-Positioning .......................................................................... 3 Critical Analysis .............................................................................
Premium Pepsi Coca-Cola Cola
------------------------------------------------- Tzu Han Hung (Vivian) CASE 2 1. Estimated profit by random selection Expected spending per catalog mailed = 0.053 * $103 = $5.46 Expected Gross Profit by random select= (5.46-2)*180‚000 = $622‚800 2. a) We applied partition to “All_data” sheet‚ and partition output is shown in “Data_Partition1” b) Logistic regression output can be seen in “LR_Output1”. Target variable is “purchase”. We select every variable except sequence_number(meaningless
Premium Regression analysis Data Errors and residuals in statistics
Based on the case “Cola Wars Continue: Coke and Pepsi in 2010‚” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted differently?Based on the case “Cola Wars Continue: Coke and Pepsi in 2010‚” use game
Premium Pepsi Coca-Cola Cola
Financial Analysis for Pepsi and Coke Axia College of University of Phoenix Comparing financial data from statements can help determine whether or not it is a sound decision to invest in a company. This information can also help determine if a company is operating successfully and areas of risk within the company. This analyzing can help one company compare itself to another company and ensure that they are able to compete with other companies in their
Premium Generally Accepted Accounting Principles Revenue Balance sheet
Cola Wars: Coca-Cola vs. PepsiCo The Coca-Cola Company has enjoyed a long and successful history; however‚ it has made mistakes. Though success has not always come easy or cheap‚ Coca-Cola has maintained a large loyal consumer base. As an icon in America and around the world‚ the company can be credited for listening to and catering to the requests and needs of its consumers. This is why its attempt to launch new flavors must be carefully considered to ensure not only acceptance by the target
Premium Coca-Cola Marketing Pepsi
world is between coca-cola and Pepsi. Coca-cola was invented and first marketed in 1886‚ followed by Pepsi in 1898. Coca cola was named after the coca leaves and cola nuts John Pemberton used to make it‚ and Pepsi after the beneficial effects its creator‚ Caleb Bradham‚ claimed it had on dyspepsia. For many years‚ Coca cola had the cola market cornered. Pepsi was a distant‚ nonthreatening contester. In a simplified sense you could sum up the strategies as Coke: old‚ Pepsi: new. The first magazine
Premium Coca-Cola Pepsi Cola