Case study Topic 2.3 CREATING TAXPAYER AWARENESS: CORPORATE SOCIAL RESPONSIBILITY AND THE FORUMS FOR TAXPAYER- TAX ADMINISTRATION DIALOGUE Frank Van Driessche Tax Administration and Fight Against Fiscal Fraud Directorate General for Taxation and the Customs Union (European Commission) Contents: Abstract – 1. The necessity and way to build tax morality among taxpayers - 2. The change in business models drives the new relationship – 3. Taking the EU VAT system as an example for an enhanced dialogue
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COLA WARS CASE STUDY Market analysis: what are the sources of the profitability of the soft drink industry? * Duopoly industry: large and relatively stable market shares * Barriers to entry: * Informal: compete with the established brand names (trademarks)‚ distribution channels‚ and high capital investment * Technical barriers: amount of capital investment require‚ exclusive territories in distribution channel‚ access to retail channels * Exit barriers: leaving this
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pushing at a 45 degree angle I think that you will find that you are able to apply much more pressure and pain to your partner. Continue
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Kayla Boehmig MKTG 320 TR 2:00 Coca Cola: Another Advertising Hit 1. Consider Coca-Cola’s advertising throughout its history. Identify as many commonalities as possible for its various ads and campaigns. A common theme that I see in Coca-Cola’s slogans is happiness. The slogan in 1923 was “Enjoy life.” In more recent years‚ other slogans used depicting happiness includes “Life tastes good” and also “Open happiness”. I believe that Coca-Cola stands for wholesome‚ quality‚ and happiness. It is a company
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COCA-COLA COMPANY: • Coke was first created in Atlanta. It is an American Multinational‚ offering 500 brands in 200 countries with over 3500 products worldwide. • Coke’s slogan: OPEN HAPPINESS It represents the power of optimism and positive thinking. It is “happiness in a bottle”‚ it connects people and it brings out the best in the human spirit. • MUSEUM: Coca-Cola is the only brand in the world to have an entire museum that showcases its history‚ current reality and future possibility. The
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supply of Coke (Advertising exploited the drink’s patriotic presence abroad) 4. Eventually the Coke’s image has been linked to the “US” lifestyle: modern/affluent 4. What was Pepsi’s strategy in competing against this strong meaning web of Coca-Cola? Pepsi has always been a follower. It challenged the Coke’s “product-centered strategy” by holding blind-tasting tests into strong coke’s markets in 1960. By 1983‚ the “Pepsi Challenge” had made its way across the
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New Zealand’s 2011 Rugby World Cup: A Tourism Perspective Executive Summary ............................................................................................................................. 3 Figure 1: Regional spread of international RWC visitors ........................................................... 4 Figure 2: Seasonally adjusted monthly visitor numbers to New Zealand‚ 1982-2012 .......... 5 Background .........................................................................
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Coca-Cola´s Marketing Challenges in Brazil: The Tubaínas War What recommendations would you make to global brands to help them compete successfully with B brands in emerging markets In emerging markets global brands need to compete on unfamiliar terrain dominated by local players and plenty of B-brand that sell at price points below the MNC production costs using home court advantages with government regulators‚ and wrestle with deep-seated social and cultural customs. While the established
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Coca Cola Introduction: 1. History of Coca-Cola a. International * 1886 – 1892: Atlanta Beginnings John Pemberton‚ an Atlanta pharmacist‚ stirred up a fragrant‚ caramel-colored liquid and carried it to Jacobs’ Pharmacy. Here‚ the mixture was combined with carbonated water and sampled by customers who all agreed - this new drink was something special. Pemberton’s bookkeeper‚ Frank Robinson‚ named the mixture Coca-Cola®. To this day‚ Coca-Cola is written the same way. In the first year
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The Case Study Report “Coca-Cola in India” BY: SALLY WIJAYA Executive Summary This report will discuss about “Coca-Cola in India”‚ what are the barriers and how to solve it. The barriers includes: Coca-Cola’s difficulties in terms of the culture barriers between US and India‚ Coca-Cola’s respond towards India’s negative perception to MNE‚ Coca-Cola’s Changes to obtain more Indian market‚ and the commitment of Coca-Cola‚ PepsiCo and other MNE should demonstrate to work with different cultures
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