The Coca-Cola Company From Wikipedia‚ the free encyclopedia The Coca-Cola Company Type Public Traded as NYSE: KO Dow Jones Industrial Average Component S&P 500 Component Industry Beverage Founded 1886 Founder(s) Asa Griggs Candler Headquarters Coca-Cola headquarters‚ Atlanta‚ Georgia‚ U.S. Area served Worldwide Key people Muhtar Kent (Chairman & CEO) Products List of The Coca-Cola Company products Revenue US$ 48.01 billion (2012)[1] Operating income US$ 10.84 billion (2012)[1]
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Business Summary The Coca-Cola company is the world’s leading manufacturer‚ distributor and marketer of non-alcoholic beverage concentrates and syrups and‚ to a lesser degree‚ finished beverages which it sells to bottling and canning operations and authorized wholesalers. Coca-Cola produces more than 230 beverage brands and markets four of the world’s top five soft drink brands‚ including Coke‚ diet Coke‚ Fanta‚ and Sprite. Coca-Cola’s finished beverage products bearing the Coca-Cola Company’s trademarks
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Table of Contents I. Introduction --------------------------------------------------------------------- pg. 2 II. Research Design --------------------------------------------------------------- pg. 3 III. The Coke Side of Life -------------------------------------------------------- pg. 3 - 9 a. Symbolism of Colors ----- pg. 4 - 7 b. Contrast --------------------- pg. 7 - 8 c. Proximity -------------------- pg. 8 d. Alignment ------------------- pg. 8 - 9 e. Limited Recognition ------
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Memo case study 1 To: Robert Smith (Executive Director-Food and Agriculture Organization of the United States) From: (Student at UMUC) Subject: Safety and quality concerns of Coke products in India. Date: June 07‚ 2013 Coca-Cola has considerably gained a large share of the market in the soft drinks industry. In the chase of expanding to foreign companies‚ it decided to explore India which presented great potential for revenues due to the growing population. The company built bottling
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INTRODUCTION The Coca-Cola Company Mission Our mission is: * To refresh the world - in mind‚ body and spirit * To inspire moments of optimism - through our brands and actions * To create value and make a difference everywhere we engage The Coca-Cola Company Vision To achieve our mission‚ we have developed a set of goals‚ which we will work with our bottlers to deliver: Profit: Maximising return to shareholders‚ while being mindful of our overall responsibilities People: Being
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Coke Under Fire Case 4.2 Gabby M. Adamo Texas Wesleyan University Coca-Cola history began in 1886 when pharmacist‚ Dr. John S. Pemberton’s curiosity‚ led to his creation of a uniquely tasting soft drink that could be sold at soda fountains. The Coca-Cola Company is currently the world ’s number one maker of soft drinks‚ with it’s red and white trademark making it the best-known brand symbol in the world. In spite of this concept over the last ten years‚ the firm has struggled to reach its financial
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Valuation ………………… 17 b. Discounted Cash Flows ………………… 17 c. Consolidated Cash flows ………………… 18 d. Test of Merger Performance ………………… 19 e. Evaluation and Prognosis ………………… 19 5. References ………………… 22 Pepsi and Quaker merger analysis Introduction: This case talks about the latest trend of mergers and acquisitions and the ensuing fallout. The concern here is about the $14 billion merger of PepsiCo and Quaker Oats. After a long delay with regards
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Marketing I | Phase I I. Environmental Analysis Competitive Forces Our major competitor in Egypt is Coca Cola since many of our products are similar to almost the same packaging. Therefore‚ due to our similarity we target the same customers; which makes a 50/50 percent to gain or lose a customer by how successful our market mix can take over. Their strengths lie above all in their customer loyalty‚ then comes their popularity‚ branding‚ finance strength‚ and international trade. Its logo can be
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If we told you that Coca-Cola had operating units in 50 countries around the world‚ you probably would not be surprised. If we told you that Coca-Cola had been in business for almost 125 years‚ you probably would not be surprised. So‚ you tell us … how many different beverages does Coca-Cola produce? 100? 500? 2‚ 000? Are you surprised yet? Worldwide‚ Coca-Cola produces an amazing 2‚ 800 different beverages. When an organization is that big‚ has that sort of worldwide presence‚ and boasts
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we have chosen is Coco Cola India. Coca-Cola India Private Limited re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since then its operations have grown rapidly through a model that supports bottling operations‚ both company owned as well as locally owned and includes over 7‚000 Indian distributors and more than 1.3 million retailers. Today‚ their products are the leading brands in most beverage segments. The Coca-Cola Company’s brands in India
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