Xuna Yan Coke Case 7/12/2015 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: diet coke‚ coke zero‚ coke life. Answer: Diet Coke was introduced to target the market of women. In the process of its development‚ it really targets more female consumers than male. Specifically‚ women who want a healthier life and a low-calorie drinks really love Diet Coke. In the later period‚ Coca-Cola Company introduced a sweeter version of Diet
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June‚ 2010 Certificate of Approval The following Summer Project Report titled "Distribution Gaps in Direct Routes" is hereby approved as a certified study in management carried out and presented in a manner satisfactory to warrant its acceptance as a prerequisite for the award of Post-Graduate Diploma in Business Management for which it has been submitted. It is understood that by this approval the undersigned do not necessarily endorse or approve any statement made‚ opinion expressed or
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Global Financial Crisis: Impact on India’s Poor Some Initial Perspectives Rajiv Kumar Bibek Debroy Jayati Ghosh Vijay Mahajan K. Seeta Prabhu Global Financial Crisis: Impact on India’s Poor Disclaimer: The views in the publication are those of the authors’ and do not necessarily reflect those of the United Nations Development Programme. Copyright©2009 by the United Nations Development Programme (UNDP) India The articles can be reproduced in whole or part with relevant acknowledgement
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Toyota Crisis: Management Ignorance? Abstract Since the late 2009‚ the famous vehicle manufacture Toyota has suffered a severe crisis due to unintended quality problems in its cars which had triggered Toyota’s largest officially recalls of its cars around the world. This crisis threatens the company’s previous reputation of good quality cars‚ as well as the brand image built up over time. This study aims to elaborate on the Toyota crisis in order to understand why Toyota faces this crisis and
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thesmarttechie.com 25 E-Commerce Promising companies SHOSHAA.com: Nipun Arora Show Off Now! Manoj Gupta EMPOWERING TECHNOLOGY LEADERS OF TOMORROW Vol 7 Issue 6 l June 2011 Publisher Alok Chaturvedi Editor-in-Chief Pradeep Shankar Deputy Editors Christo Jacob Hari Anil Jaya Smitha Menon Vimali Swamy NEXT ISSUE Editorial Staff Sr. Visualiser Dipin Das Circulation Manager Magendran Perumal Advertising Virupakshi Pattar Shakuntala Vikram Tel: 080 43402003 advertise@thesmarttechie
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HISTORY OF PEPSI COLA Caleb Bradham of New Bern‚ North Carolina was a pharmacist. Like many pharmacists at the turn of the century he had a soda fountain in his drugstore‚ where he served his customers refreshing drinks‚ that he created himself. His most popular beverage was something he called "Brad’s drink" made of carbonated water‚ sugar‚ vanilla‚ rare oils‚ pepsin and cola nuts. "Brad’s drink"‚ created in the summer of 1893‚ was later renamed Pepsi Cola in 1898 after the pepsin and cola nuts
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PEPSI CO. CONTENTS: 1. EXECUTIVE SUMMARY 2. BACKGROUND 2.1 Brief history 2.2 Current financial status 3. MISSION STATEMENT 4.1 Mission statement 4.2 Revised mission statement 4. VISION STATEMENT 5.3 Vision statement 5.4 Revised mission statement 5. EFE MATRIX 6.5 EFE matrix 6.6 EFE matrix summary 6. CPM MATRIX 7.7 CPM matrix 7.8 CPM matrix summary 7. IFE MATRIX 8.9 IFE matrix 8.10 IFE matrix summary
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Practice Essay: Management issues Across the last century the knowledge on leadership and teamwork had an evolution with several theorist who made their own experiments and ideas of how to organise a group of people in a successful manner and how to act as a leader. Most of them brought to the actual society strategies‚ advice or just another perspective when a problem need a solution. Nowadays‚ the business students are recommended to learn from the early thinkers till the present but
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Why the Oil price crisis in India? Introduction In the last week‚ our finance minister has announced that there may be no subsidy for the diesel prices for cars. It is one of the news among many news which is coming on its way about the fuel prices in India. Especially in India‚ fixing the fuel prices is one of the daunting task for the government. Indian govt. gives explanation to the common man for the reason of price hikes which can be understand only by the experts. There are numerous things
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TABLE OF CONTENTS 1. INTRODUCTION 3 2. CRISIS COMMUNCATION PLAN 4 2.1 OBJECTIVES OF CRISIS MANAGEMENT 5 2.2 STAGES OF A CRISIS 5 2.3 TYPES OF CRISIS 5 2.4 RISK APPETITE 6 2.5 HOW TO USE THE PLAN 8 2.6 PLAN AMENDMENTS 8 2.7 ACTIVATING THE PLAN 9 3. CRISIS COMMUNICATION TEAM 9 3.1 ROLES AND RESPONSIBILITIES 12 3.1.1 Crisis co-ordinator 12 3.1.2 Chief Executive or Corporate Management Team Duty Officer (Out of hours) ……………………………………………………………………………….12 3.1.3 Leader of the
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