COCA-COLA c. COLA WAR : THE CONCEPT d. RESEARCH PAPERS USED AS SECONDARY MATERIAL i. Coke Vs Pepsi fighting for foreign markets ii. Comparison between Coke and Pepsi iii. Brand Analysis : PepsiCo iv. Brand Analysis : Coca-Cola v. History of Coca-Cola : The best soda vi. Coke Vs Pepsi vii. Comparison between Coke and Pepsi viii. The rivalry of various fronts ix. Market share x. Indian scenario
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this done in such a competitive market is the underlying issue. Which are the strategies those helped these major players to become successful in India. Both these major giants entered India around 1992.Both giants entered with new entity name as Hindustan Coca Cola and PepsiCo as Aradhana Beverages . Diminishing strategy adopted by both player is to diminish threats from substitute products and services . This has two major benefits that helps in managing complexity and responsiveness from
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Coke has been leading the competition from 1998-2002 in terms of higher market capitalization‚ gross margin and net income. However‚ Pepsi was leading the fight in terms of growth in revenue and net income. However‚ Pepsi’s stock performed 45% better than Coke’s stock. Overall‚ Pepsi was a smaller company but it was growing faster than Coke. Coke had a strong foundation‚ however‚ their revenue during this period increased due to summer months artificially increasing the demand. Pepsi‚ on the other
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Pepsi and Coke’s Uncivil Wars Chapter 9 in Competition Demystified: Uncivil Cola Wars: Coke and Pepsi Confront the Prisoner’s Dilemma What are the sources of competitive advantages in the soda industry? First we should look at industry structure. The cola companies buy raw materials of sugar‚ sweeteners and flavorings from many suppliers then they turn the commodities into a branded product which consists of syrup/concentrated combined with water and bottles. The companies are joined at the hip
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ABSTRACT Soft drinks are playing the vital role in the market and the companies are also getting the good profits on these products. The soft drinks industry has originated in 1772. Now these drinks spread all over the world and the millions of bottles is consumed every day. Now this business is a global one and the companies are facing high competition in this business and they are changing their strategies according to the situations. Pearl Beverages Pvt. Ltd. Takes a great
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role in the performance of both Coke and Pepsi in India. At the time when Pepsi was entering the Indian market‚ India was generally seen as a very unfriendly place for foreigners to do business. In addition‚ in 1991 India experienced a severe economic crisis that was triggered by the rise in imported oil prices following the first Gulf War. This was around the time Pepsi was already in the market in India‚ and had already got a decent foothold in the market before Coke. Due to the strict regulations
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comparing two companies which belong to same sector or industry with a marketing angle. The purpose states that the study of the module Marketing Management needs to be implemented in virtual front by providing thoughtful process to the company chosen. 2. Two Companies In The Same Sector 2.1 About The Company: Coca Cola Coca-Cola is produced by The Coca-Cola Company of Atlanta‚ Georgia‚ and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company‚ which is in the
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Coke & Pepsi in India Q1) Identify the issues that are going on in this case with respect to issues management‚ crisis management‚ global business ethics‚ and stakeholder management. Rank these in terms of their order of priorities for Coca-Cola and PepsiCo. Q 2) Evaluate the corporate social responsibility (CSR) of Coke and Pepsi in India. Q 3) Are these companies ignoring their responsibilities in India? Or is something else at work? Q 4) why does it seem that Coke has become a larger and
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Coke commercial Vs Pepsi commercial Coke and Pepsi have always been rival beverages for decades. I can remember my teens when most households would divide into two when it came to choosing their choice of drink‚ especially when going for grocery shopping. Even the advert aired by both brands shows a lot of rivalries between them. When one makes a new product‚ the other would do everything possible to make something similar or better than the former. Making people‚ both old and young believe
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industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry‚ especially those thinking about entering‚ have to think about: rivalry among establish firms‚ risk of entry by potential competitors‚ substitute products‚ suppliers‚ and buyers. When talking about market share‚ PepsiCo and Coca-Cola have the lions share. They have dominated the industry over the past
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