the Islamic banking industry Ho‚ G. T. S.‚ Lau‚ H. C. W.‚ Lee‚ C. K. M.‚ and Ip‚ A. W. H. (2005). An intelligent forward quality enhancement system to achieve product customization Iglesias‚ M. P.‚ & Guille’n‚ M. J. Y. (2004). Perceived quality and price: Their impact on the satisfaction of restaurant customers Islamic Bank of Brunei Bhd. (2000). Annual report. Brunei Darussalam: Author. Kayis‚ B.‚ Kim‚ H.‚ & Shin‚ T. H. (2003). A comparative analysis of cultural‚ conceptual and practical constraints
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a small group of firms. ! An oligopoly is much like a monopoly‚ in which only one company exerts control over most of a market. In an oligopoly‚ there are at least two firms controlling the market. The retail gas market is a good example of an oligopoly because a small number of firms control a large majority of the market. An oligopoly is a market form in which a market or industry is dominated by a small number of sellers (oligopolists). Oligopolies can result from various forms of
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16References………………………………………………………………..…………19Executive SummaryThe Cola Wars between the two industry giants Coca-Cola Company and PepsiCo continues today after over 100 years of rivalry. The competitive strategies of Coca-Cola and PepsiCo have been examined‚ and even though they are different‚ both seemed to have been successful to become the first and second companies in the soft drink industry. Coca-Cola with effective advertising‚ and Pepsi with effective young generation market target‚ have developed
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definitions of perfect competition and pure monopoly lie oligopolies and monopolistic competition‚ oligopoly is where there are a few sellers with similar or identical products ‚ which are large enough relative to the total market that they can influence the market price. It is a form for market structure quite common. In many countries‚ the automobile‚ steel‚ petrochemical‚ electrical and computer devices all belong to category of oligopoly market structure. In recent markets‚ there are two main
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The case of Coke and Pepsi in India is a lesson that all marketers can observe‚ analyze and learn from‚ since it involves so many marketing aspects that are essential for all marketers to take into consideration. Both companies had many difficulties‚ especially Coca-Cola‚ and it’s useful to observe how it dealt with the different aspects‚ stating from the political environment of the Indian market and the trade barriers it faced‚ going through the market entry and penetration strategies considered
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I. EXECUTIVE SUMMARY Pepsi Cola produces Philippine Inc (PCPPI) grew its net income last year by 192 percent to 44 million on the back of double digit growth in volume and softer sugar prices. For the fourth quarter alone‚ net profit doubled to 147 million on gross sales of 6.2 billion. Volume grew by 21 percent for the quarter; bringing full-year volume growth to an average of is percent across brands and categories. Gross sales for the full year rose percent to P22.73 billion. “This is a significant
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Laura Lindroth GBS 235 Paper #1 Prof Cherivtch 21 March 2015 Response Paper: Coke and Pepsi Learn to Compete in India 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? There have been several aspects
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between Coke and Pepsi affected the industry’s profits? Their competition for greater market share led to the evolution of both companies into dominant companies that left little room for other competitors for the vast majority of their history. This increased growth in profit‚ however‚ meant a lot more advertising and capital investment‚ which it’s profitability began to reach its peak in the late 1970’s as most other small bottlers were forced out of the market. Thus‚ as Coke and Pepsi pulled
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Coca-Cola versus Pepsi-Cola: Competitive Strategies Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years‚ and has also been each other’s biggest competitor. Coke was created in 1885 by John Stith Pemberton‚ a pharmacist‚ and was initially made as a tonic (Smith‚ 2012). In the beginning‚ Coke had cocaine in it‚ which was to fight depression and also make consumers addicted to the drink. In 1904‚ the Food and Drug Administration eliminated the use of cocaine
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Case 2.4 Coke and Pepsi Learn to Compete in India BRIEF SUMMARY OF CASE CONTENT: This is a detailed and comprehensive case describing the market entry of two global consumer product companies‚ PepsiCo and Coca-Cola Corporation into a Big Emerging Market (BEM)‚ India. It traces the history of the challenges encountered by these two companies in the developing country environment of India from the late 1980s to the present time. Emphasis is placed on lessons learned by the two companies as they
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