STRUCTURE DATE: 8TH NOVEMBER 2014 SR. NO TOPIC PAGE NO. 1 OLIGOPOLY 3 2 PERFECT COMPETITION 5 3 MONOPOLY 7 4 MONOPOLISTIC 9 5 COMPARISON 11 Oligopoly An Oligopoly is an industry dominated by a few firms‚ e.g. supermarkets‚ petrol‚ car industry etc. The main features of oligopoly: An industry which is dominated by a few firms. Interdependence of firms‚ firms will be affected by how other firms set price and output. Barriers to entry‚ but less than monopoly. Differentiated
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with their competition through certain adjustments and empolying different strategies. There are certain phenomena that may occur upon utilizing such in an industry and one of those is the price war. Price war is a market situation characterized by the cutting of prices of companies below their competitors prices. This may mainly occur on conditions wherein there is a very heavy competition present. In such situation‚ companies will do every strategy in order for them to overthrow competitors and
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in the debate of Coke vs. Pepsi. Very recently‚ Coca-Cola launched a new campaign called “Share a Coke”. The basis of the campaign was that on every coke bottle there was either a first name‚ such as Thomas or Emily‚ or something more general like Share a Coke with friends or family. Share a Coke not only attracted regular customers but everyday people. Seeing either your name or your friend’s name on a soda bottle just made consumers want to buy them. Having personalized coke bottles really helped
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disadvantages of price wars for different social groups By Nelson Rodriguez Price war is a situation in which rivals companies try to increase the number of consumers by attracting those who are buying from other companies through price lowering (This is common for commodity products that are so similar that price reduction may look as the only alternative to gain more customers).After each reduction there is a period of stability in which all afferents have the same price‚ but this equilibrium
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Coca-Cola and Pepsi-Cola vied for a “throat share” of the soft drinks market for more than a century. Carbonated soft drinks (CSD) contributed to majority of the revenues in soft drinks. 丁he core market was Ihc United States which had high per capita consumption (see Exhibit 1 for per capita consumption of carbonates in select countries). The Americas accounted for 54% of the global CSD market. Europe for 34.5%‚ and Asia-Pacific for 1 \%.] The industry was characterized by the presence of strong
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purchases they make these companies are able to negotiate their prices. Food stores are able to offer premium shelf space so they command lower prices. Convenience stores have to pay the highest prices. Vending is the segment that coca-cola is able to serve the buyer directly so it has the most profit. Substitutes: There are many different substitutes for the soft drink. These include beer‚ water‚ coffee‚ and juices. Coca-Cola and Pepsi were able to counter these substitutes through brand equity
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The Coca Cola and Pepsi War 1. Why is the soft drink industry so profitable? * The soft drink industry remains profitable because of the market share based on Porters Five Forces. * Coke has protected its recipe for over a hundred years as a trade secret‚ and has gone to great lengths to prevent others from learning its cola formula. The company even left a billion-person market (India) to avoid revealing this information. As a result of extended histories and successful advertising
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Oligopoly is a market structure in which only a few sellers offer similar or identical products. It is an intermediate form of imperfect competition. OPEC is an epitome of Oligopoly. Features of Oligopoly: • Non Price Competition • Interdependent decision making • Entry Barriers If organizations behave in cooperative mode to mitigate the competitions amongst themselves it is called Collusion. When two or more organizations agree to set their outputs or prices to maintain monopoly it is called
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Oligopoly An oligopoly is a market form in which a market or industry is dominated by a small number of sellers (oligopolists). Oligopolies can result from various forms of collusion which reduce competition and lead to higher costs for consumers.[1] With few sellers‚ each oligopolist is likely to be aware of the actions of the others. The decisions of one firm therefore influence and are influenced by the decisions of other firms. Strategic planning by oligopolists needs to take into account the
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collusive oligopoly (10 marks) * * Oligopoly‚ is a market form in which where few sellers dominate the market for an identical or differentiated good‚ and where there are high barriers to entry. The market is determined by very few‚ however very large firms. The barriers of entry are very significant‚ as they include high initial fixed costs‚ access to resources and economies of scale and legal barriers. Unlike perfect competition where there are identical products‚ in an Oligopoly you have
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