"Coke And Pepsi And Price War And Oligopoly" Essays and Research Papers

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Coke And Pepsi And Price War And Oligopoly

Econ 3551/ L. Kahane Oligopolies By Kenya Spring 09 Pepsi & Coke 08 Fall In May, 1886, Coca Cola was introduced by John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton started brewing his coca cola formula in a three legged brass kettle in his backyard. Pharmacists Caleb Bradham in New Bern, North Carolina first made competitor Pepsi in the 1890’s. The brand was trademarked on June 16, 1903. These companies have brand identification and customer loyalties that have made...

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Cola Wars Continue: Coke and Pepsi in 2006

Cola Wars Continue: Coke and Pepsi in 2006 1. Why is the soft drink industry so profitable? In an industry dominated by two heavyweight contenders, Coke and Pepsi, in fact, between 1996 and 2004 per capita consumption of carbonated soft drinks (CSD) remained between 52 to 54 gallons per year. Consumption grew by an average of 3% per year over the next three decades. Fueling this growth were the increasing availability of CSD, the introduction of diet and flavored varieties, and brand extensions...

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Coke vs. Pepsi War

Mohamed Saada. Coke vs. Pepsi War Overview: In 1985 Coke has introduced a new Coke product replacing its old Coke Formula that has been around for almost 100 years. The reaction has been outrageous by the consumers who resisted the new Coke forcing the company to go back in its decision and sell the two products together. My opinion is that the mistake was partially being a wrong strategic call and partially a mistake in interpreting the market research date. On the strategic call, Coke was losing...

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Coke Pepsi War

Coke has been leading the competition from 1998-2002 in terms of higher market capitalization, gross margin and net income. However, Pepsi was leading the fight in terms of growth in revenue and net income. However, Pepsi’s stock performed 45% better than Coke’s stock. Overall, Pepsi was a smaller company but it was growing faster than Coke. Coke had a strong foundation, however, their revenue during this period increased due to summer months artificially increasing the demand. Pepsi, on the other...

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Coke and Pepsi

Coke and Pepsi in the Twenty-First Century: Threat of Entry:low 1. Economies of scale - High production volume but merit not clear (1st paragraph on page 2) 2. Product differentiation - Brand identification (high advertising expense, Exhibit 2) 3. Capital requirements - CPs: little capital investment (1st paragraph on page 2) - Bottlers: capital intensive (2nd paragraph on page 3) 4. Cost disadvantages independent of size - No 5. Access to distribution channels - Food stores (35%): intense...

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Cola Wars Continued – Coke vs. Pepsi in 2006

Cola Wars Continued – Coke vs. Pepsi in 2006 Reading the case, special attention should be paid to the underlying economics of the soft drink industry and its relationship to average profits, the relationship between the different stages of the value chain in the industry, the relationship between competitive interaction and industry profits, and the impact of globalization on industry structure. While preparing the case, you should start by carefully characterizing the carbonated soft drink...

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Cola Wars Continue: Coke and Pepsi in 2006

Case Memo 1 Cola Wars Continue: Coke and Pepsi in 2006 Coca-Cola and Pepsi-Cola have a long history of intense competition since 1950. Besides the CSD (carbonated soft drink) consumption rise, it brought both Coke and Pepsi enjoyed significant revenue growth. In 2004, CSD has 52.3% of total US Liquid Consumption. Coke and Pepsi had 22.1% and 14.4% in Net profit/sales respectively. There are four major participants involved in the production and distribution of CSDs: 1. Concentrate Producers...

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Oligopoly in india

OLIGOPOLY A market structure dominated by a small number of large firms, selling either identical or differentiated products, and significant barriers to entry into the industry. This is one of four basic market structures. The other three are perfect competition, monopoly, and monopolistic competition. The three most important characteristics of oligopoly are: 1. An industry dominated by a small number of large firms 2. Firms sell either identical or differentiated products 3. The industry...

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Cola Wars Continue: Coke and Pepsi in 2006

Cola Wars Continue: Coke and Pepsi in 2006 CSD Industry Overview Coke and Pepsi, the two main players in the duopoly market, have benefited from average growth of 3% since 1970 in the CSD market. There are many substitutes to CSD’s such as; milk, coffee, bottled water, beer, juices, tea, wine, sports drinks, and tap water yet American’s drank more soda than any other beverage. Coke and Pepsi competed fiercely for market share and this competition built brand recognition for both companies. Continuous...

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Oligopoly Market of Soft Drink

REPORT ON OLIGOPOLY MARKET OF SOFT-DRINK INDUSTRY Submitted by: Priyanka (Student) Jaipuria Institute Of Management, Lucknow THE EXISTING DUOPOLY OLIGOPOLY Oligopoly is said to prevail when there are few...

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