1. 5 Core concepts of marketing Needs‚ wants and demands Needs: Needs emerge from a state of felt deprivation. It can be physical‚ social (feelings)‚ or individual (knowledge). All human beings have needs & share these needs. Needs are generic. Wants: individual choices of product that is used to satisfy the needs. Shaped by culture and personality. Ex: 1 thirsty person wants to drink mineral water‚ while the other thirsty person wants to drink coca cola. Demand: Enough money to buy it. Backed
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Marketing by Tymkiv N.M. and Krytsak O.O. UNIT 1 MARKETING 1. GENERALITIES One of the areas of management is marketing. Marketing is the process of planning and executing the conception‚ pricing‚ promotion and distribution of ideas‚ goods‚ and services to create exchanges that satisfy individual and organizational objectives. Marketing makes products available where customers want them by transferring the ownership of products to buyers. The entire business organization is involved
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Cultural Differences Jason Roby COM 360 October 24‚ 2011 Professor Renee Peckham For any relationship to succeed both parties need patience‚ tolerance‚ and understanding. This becomes especially important when individuals come from dissimilar cultural backgrounds. If the individuals take the time to learn about the other’s culture many stereotypes and misconceptions will be eliminated. If they slow down and listen to one another they will likely find that despite their differences they share
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Fundamentals of Marketing Welcome! Wl ! Dr. Stephan Grzeskowiak Professeur‚ Departement Marketing © S. Grzeskowiak How do get these slides? Programs Postgraduate Fundamentals of Marketing © S. Grzeskowiak 1 11/6/2010 Preparation for today’s class • R d IKEA case (HBSP 9 504 094) Read 9-504-094) • Read KKBGH ‘Marketing Management’ – Part I (ch 1 – 4) ‘Understanding Marketing Mangement’ • Download and print Class notes © S. Grzeskowiak Fundamentals of Marketing What
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residential development‚ so they force me to close down my farm! I have no choice‚ what can i do right? jing hu big what. but‚ i cannot bear to see my farm close down‚ wa um kam. so‚ i convert all my pens into ponds to breed guppies. *thunder sound*‚ but sadly‚ on one fateful night‚ a thunderstorm wiped out all my guppies! all my guppies! i nearly had a heart attack ok nvm‚ Lucky i was not very old then‚ still can take such blows. i decided to farm high-fin loaches. i put in all my effort‚ and i
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MARKETING Marketing is the management process for identifying and anticipating customer requirements profitably. All company policies and activities should be directed toward satisfying customer needs. Those setting up their own business should remember that profitable sales volume is more important than maximum sales volume. There are four steps to successful marketing: 1. Market research may be carried out to determine the needs of potential customers 2. Analyze competitive advantages
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to develop core industry and have a supporting sector in the form of small scale enterprises. SMEs sector has emerged as a dynamic and vibrant sector of the economy. The Indian economy is expected to grow by over 8 per cent per annum until 2020 and can become the second largest in the world‚ ahead of the United States‚ by 2050‚ and the third largest after China and the United States by 2032. The turnaround in manufacturing and
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The Information Age primary forces were brought on by computers and televisions which were the primary forces of the explosion which became to be an every use in the American household which kept them up to date with news and telecast of the news of the wars and the first astronauts to walk on the moon. The computers helped with production storage which was a back up from paper work. The shift from book to screen altered the way individuals perceived reality. My experience in living in the Information
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The romantic period is a term applied to the literature of approximately the first third of the nineteenth century. During this time‚ literature began to move in channels that were not entirely new but were in strong contrast to the standard literary practice of the eighteenth century. How the wordromantic came to be applied to this period is something of a puzzle. Originally the word was applied to the Latin or Roman dialects used in the Roman provinces‚ especially France‚ and to the stories written
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Drinking Age “Beer is proof that God loves us and wants us to be happy‚” was once said by a very smart man named Benjamin Franklin. He lived in a time when there was no minimum drinking age. Before the 1900’s there wasn’t any kind of drinking laws anywhere in the United States. The drinking age was regulated by society which was family‚ church‚ and communities. Yes‚ some kids probably drank too much back then‚ but I’ve learned that the current laws aren’t doing much to stop it now either. At
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