satisfaction. Cognitive dissonance is inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions. Once a purchase decision is made‚ the next step in the process is the evaluation of the product after purchase. Consumers expect certain outcomes from the purchase‚ and how well these expectations are met‚ determines the level of customer satisfaction. (Consumer Decision Making‚ Chapter 05 Slide 15). “The theory of cognitive dissonance‚ developed
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Bibliography: gdyer17. (2012‚ November 04). OtherPapers: Other Term Papers and free Essays. Retrieved November 04‚ 2012‚ from http://www.otherpapers.com/Business/Case-Study-%E2%80%93-Listo-Systems/36503.html Pierocerbar May 10‚ 2014 Cognitive Dissonance
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eleventh organizational ior editi on behav stephen p. robbins Chapter 3 Values‚ Attitudes‚ and Job Satisfaction ORGANIZATIONAL BEHAVIOR S T E P H E N P. R O B B I N S E L E V E N T H © 2005 Prentice Hall Inc. All rights reserved. E D I T I O N W W W . PR E N HAL L . C O M / R O B B I N S PowerPoint Presentation by Charlie Cook OBJECTIVES LEARNING After studying this chapter‚ you should be able to: 1. Contrast terminal and instrumental values. 2. List
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If the consumer decides that the product or service is not to their liking‚ it can create cognitive dissonance. Cognitive dissonance is a psychological concept related to self-doubt when making decisions. In marketing‚ it is often referred to as buyer ’s remorse‚ and relates to the uncertainty customers feel after making a tough purchasing decision (Kokmueller‚ n.d). When a purchase creates cognitive dissonance‚ consumers tend to react by seeking positive reinforcement for the purchase decision‚ avoiding
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purchase expectations‚ The consumer usually does some sort of research to compare prices and such before making a big purchase‚ a house or a car for example. And the evaluation is whether they are happy or not with what they bought. What is cognitive dissonance (mental discord) you may ask? According to (businessdictionary.com) cognitive dissonance means State of psychological tension arising from incompatibility among a person ’s attitudes‚ behavior‚ beliefs‚ and/or knowledge‚ or when a choice
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Tawney Knecht IB World Literature 27 October 2010 The Rationality of Murder The theory of cognitive dissonance is a prevalent driving force in human nature that people often fail to acknowledge. Cognitive dissonance suggests that when faced with conflict‚ people are capable of manipulating ideas in order to rationalize their actions. This concept is put to the ultimate test when the people from the unnamed town in Gabriel Garcia Marquez’s Chronicle of a Death Foretold and the boys from
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decide to take the purchase back all together due to thinking it overall was not a good purchase. When making the decision to purchase a product the consumer may go through cognitive dissonance. Which is inner tension on feels after noticing a change in their behavior or values. I have experienced cognitive dissonance one time in my life. I purchased a video game system. After purchasing the product I heard from my peers that the game system had poor graphics and overall bad quality. After
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think that when one is not currently in the midst of the situation. People are often quick to judge others and label people who do not respond as “bad people.” However‚ there are other situations to consider. The Penn State University scandal‚ for example‚ hid the horrendous
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particular person or issue. It is also suggested by researchers that there are several different components that makes up attitude such as an emotional component which looks at how the person object event or issue makes one feels. It also looks at the cognitive component which takes into consideration the individuals thoughts and beliefs about the particular subject and the behavioural component which looks at how his/her attitude influences their behavior. According to Cherry K.‚ “attitudes can also be
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Discussion Question 1 Attitude and Behavior includes: Reflect on the relationship between personal attitudes and resulting behaviors‚ using the Theory of Planned Behavior‚ Cognitive Dissonance Theory‚ and Self-Perception Theory as your references. If someone has a negative attitude toward a particular individual or group‚ for example‚ what are the potential implications of their behavior toward that individual or group? How do implicit and explicit attitudes differ? Go to the Project Implicit website
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