Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines‚ various product items in each product line and within each item is the product depth. Firstly‚ the product line is a group of product or service items that
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I.History Trung nguyên is the most famous coffee brand in Vietnam. It was created in 1996 by Mr.Đặng Lê Nguyên Vũ. During student life in medical school of Tây Nguyên‚ Mr.Đặng had a question about coffee farmers’ life. Although the price of a cup of coffee wasn’t cheap‚ but why‚ farmers were still poor. This question encouraged him to find the answers. He and his company suffered from many accidents‚ but they kept on trying. Those experiences brought them a good background for opening more shops
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The story seems to begin in Ethiopia‚ where the coffee berry grew wild. Goatherds there noted that goats which ate leaves and berries of the plant remained awake all night. The Arabs claim that they developed the plant during the reign of Mohammed (c675 AD). Believe that if you wish - we are going with the Ethiopian story. Consumed originally as a food‚ it would take on the character of a medicinal and eventually that of a social drink. The coffee tree grows to a height of 14 to 20 feet‚ producing
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markers and filter paper and our choices may have affected our results. For example‚ we had the choice between a coffee filter and a circular piece of filter paper. We originally chose the coffee filter but we thought the creases in our paper would distort our results. After finally deciding on the circular paper and cutting it into a rectangle‚ I placed it in the beaker to see if it fit properly. Unfortunately‚ I did not notice that the beaker had water in it and had soaked the edge of the filter paper
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Background of the Study: This experiment aims to develop a product that would serve as an alternative for some expensive commercial glue. There are many people-using cigarette and after using they just toss aside a cigarette while walking not thinking that it can be recycle and used. Commercial glue is relatively expensive because the materials used in manufacturing are tissues from animals. B. Problem: This study aims to test the feasibility of using cigarette filter as a source of glue. C
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country‚ one can realize that coffee is one of the most favorite products among American people. It has remained in the top positions for some decades. However‚ drinking coffee is not only the consumption of a product; it has become a daily activity. It is normal to hear this question when someone wants to meet up with one person: “do you want to get a coffee tomorrow and we can talk about...?” Any excuse is good enough to get a cup of coffee. The beginning of the coffee industry dates back to the 1960’s
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Coffee is the world’s second largest traded commodity it is used not only for drinking but for soft drinks and cosmetics as well‚ it is second only to oil according to all imports and exports from all countries. They are two main types Arabica coffee (most people are used to this and are more popular) and there is Robusta coffee. In the last two years the prices of coffee have been gradually falling (Ycharts. (2013). Coffee Arabica Price) alongside this‚ the supply of coffee has also been falling
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or something as simple as a drone that with the ability to walk dogs‚ these new advances continue to assist us in our daily lives. But what if a vast knowledge in technology along with major conflicts erupting between countries is what the Great Filter is‚ and will keep us from evolving to a higher level of civilization? At first‚ technology seems like a necessity for us to advance as a civilization. After all‚ how could we possibly
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Affective Filter is the fifth hypothesis by Krashen that is composed of ‘affective variables’ which consists of motivation‚ self confidence and anxiety. These variables are said to play a role in second language acquisition. I agree with Krashen that these variables are indeed important in learning for it happened to me in one of my subjects in high school. I don’t really like my teacher and I really hate to attend her class because I don’t like the lesson - paired with her monotonous voice and
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Who let the dogs out? Woof...woof...woof! The dog pound reels with activity every day‚ filled with the energy and enthusiasm of our four-legged friends. Dogs add a furry‚ wagging twist into humans’ lives‚ Each dog in the dog pound‚ depending on its breed‚ delivers its own unique personality and set of traits. Purebreds‚ mutts‚ big dogs‚ little dogs‚ fast dogs‚ slow dogs‚ old dogs and new dogs...they all tell a different story. Come along into the dog pound and see what dog suits you best. Perhaps
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