Brand Exploratory Research (Consumer perspective) By doing this research‚ we intend to find the health of the brand‚ its sources of equity and suggest improvements if any. Name: Age: Gender: How often do you purchase dresses of the brand Calvin Klein? a. < 4 months b. 4-6 months c. 6-10 months d. Once a year e. Other How would you rate the following brand personality elements associated with Calvin Klein Products? (1-lowest and 5-highest) Brand Element | 1 | 2 | 3
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QUESTIONNAIRE Please highlight your answer. The questionnaire is completely anonymous. Screening questions 1) Do you work in marketing/advertising? * YES NO 2) Do you have a close relation to the company Louis Vuitton? (You or your family member are the employees) * YES NO Questions concerning shopping 3) ------------------------------------------------- Which 3 brands you think of first‚ when you hear „luxury fashion “? 1
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________________________________________ BRAND SEGMENTATION AND POSITIONING Espresso Coffee Machines ________________________________________ EXECUTIVE SUMMARY This report was commissioned to examine how customers make purchase decisions for espresso coffee machines‚ the factors affecting consumer behaviour‚ and to identify where the leading brands sit in the opinions of a small sample of the population. The research draws attention to the fact that at the end of financial year 2007
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QUESTIONNAIRE:- (Retailer Survey) Name of the shop: __________________________________________________ Retailer Name: ____________________________________________________ Address: __________________________________________________________ 1) Do you stock Amul Ice-cream? a) Yes b) No 2) If yes‚ what varieties of Amul Ice-cream do you preferred to store? a) Sticks b) Cones c) Cups d) Couple Packs e) Family Packs f) All of them. 3) If No‚ Why? a. Absence of packaging date b
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Questionnaire | Code No._____ | LDRP Institute of Technology and ResearchSector 15 Gandhinagar‚ Gujarat | | TOPIC – “A Study on the effective promotional strategy influencing customer for the products of Big Bazaar and D-Mart” ------------------------------------------------- (This Questionnaire is for the academic research purpose only‚ the data collected will be
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Questionnaires Questionnaires is a structured job analysis that measures job characteristics and also involve human characteristics. It uses to gather the data on jobs. There are two types of questionnaires‚ task inventory and position analysis questionnaires. There are two types of questionnaires‚ task inventory and position analysis questionnaires. Position analysis questionnaires type of job analysis that is standardized and would use for nearly any of the job (Harris.M‚ 1997‚ p124)
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hatch back car segment 4. To know whether branding plays major role in buying decision of customers Hypothesis H1: Buying decision of the car customers is dependent on the Brand identity of the company. H0: Buying decision of the car customers is not dependent of the Branding identity of the company. Questionnaire Q1. Which among the following cars would you rate for better Price (Value for money)? * Maruti swift * Hyundai i10 Q2. Which among the following cars would you rate for
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Questionnaire: Research on College Students’ Social Behavior:Impact of Social Network on Phone users To help us with our research‚ we would like you to answer some questions about how (and how much) you use cell phone & social network and how you perceive social situations. All information collected will be held in strictest confidence. While this information may be published‚ numbers instead of names will be used on the questionnaires so that your anonymity is assured. This questionnaire will
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INDUSTRY BACKGROUND I. A. About the Industry Coffee is a brewed beverage with a distinct aroma and flavor‚ prepared from the roasted seeds of the Coffea plant. A coffee plant is usually a bush or small tree that grows to 10-12 feet (although it can grow up to 32 feet) and can produce coffee beans for decades. It can live for between 60 and 70 years. It can take up to four years for a coffee tree to reach maturity and bear fruit. The English word coffee originates from the Arabic word ‘kaweh’ meaning
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QUESTIONNAIRE Dear Respondents‚ We are students of the Polytechnic University of the Philippines‚ taking up Bachelor of Science Major in Marketing Management. We are now conducting a research about. May we request you to answer this questionnaire. We assure you that your answers will be kept confidentially. Thank you. The Researchers Part I Profile of the Respondents Instruction: kindly provide the needed information by putting a check mark (a) on the space
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