Case 5: Sony Shockwave In Search of the Next Hit Product Questions 1. Discuss the importance of product innovation to the future success of Sony in regard to the changing marketing environment environment. 2. Conduct a SWOT analysis on Sony. 3. What are the strategic options available to Sony‚ in y ‚ the wake of “Sony Shock”? Furthermore‚ recommend a course of action for Sony. Q1. Importance of Product Innovation to Sony s Sony’s Future Success Product innovation enables Sony to: • Retain
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ENTERPRISE BUSINESS PLAN SONY CORPORATION Enter your name October 18‚ 2008 SECTION 1: CONTACT INFORMATION Name: Sony Corporation Designation: Howard Stringer‚ CEO Organisation: Sony Corporation Email Address: http://www.sony.com.my Contact No: 03 2295 0200 (Office) 03 2295 0408 (Fax) Mailing Address: 1-7-1‚Minota-ku Tokyo 108-0075‚ Japan. The Sony Corporation is mainly focused on the Electronics
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References: 1.Mike‚ Markel. Technical Communication‚ eight edition 2.Mann & Roberts. Smith and Roberson “Business Law”‚ 13th edition. 3.Lawrence‚ M Hinman. Ethics‚ A pluralistic Approach to Moral Theory. 2nd Ed. 4.United States Copyright Office‚ www.Copyright.Gov 5.The Copyright Act of 1976 (amended 1994)
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Sony vs. Microsoft Sony and Microsoft make a similar product game consoles the xbox360 with Microsoft and the ps3 with Sony the consoles are similar. Sony offers a free network but Microsoft requires you to pay first. The price of the Xbox is 200$ while the ps3 is at about 240$. Government decisions do not affect these companies because the consoles are imported. Both companies are targeting teenagers and adults under 50. Government decisions do affect what games come into country like man with
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Ten Point Code of Ethics for Information Technology Professionals By James Malveaux‚ Jr. 1. Has IT professionals use every precaution to prevent given out any access to passwords‚ personnel identifications or other sensitive information to can be used in the database systems. The importance of this is to keep sensitive
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Sony Mobile Communications Strategy - A method or plan chosen to bring about a desired future‚ such as achievement of a goal or solution to a problem. (http://www.businessdictionary.com/definition/strategy.html ) Strategic planning - A systematic process of envisioning a desired future‚ and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them. (http://www.businessdictionary.com/definition/strategic-planning.html ) Vision - An aspirational description of
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electronic manufacturers should also come out with more innovative products as the technology grows. This will allow the electronic companies from all around the world to gain competitive advantage. The corporation which I had chosen to analyze is Sony‚ one of the leading and most
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Sony Corporation Sony Corporation is a Japanese multinational conglomerate corporation with its’ headquarters located in Japan. It was founded in 1946 as a manufacturer of consumer electronics and has engaged into other businesses such as motion pictures‚ music‚ and financial services making it one of the most comprehensive entertainment and media group in the world. Sony’s vision is “to create new digital entertainment experiences for consumers by bringing together cutting-edge products with latest
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Pest Analysis of Sony Pest analysis is another marketing tool. Pest analysis examines the changes in the marketplace caused by political‚ economic‚ social and technological factors. Political factors changes involve one party to another who are in control. For example rises in private healthcare and privatisations‚ which is under the conservative government. Economic factors changes include changes such as a recession creating activity at the lower ends of the product price ranges. Also for
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teacher deal with the offending student (Toosi‚ 2004). Universities have to lay down rules and punishments for any academic misconduct and be willing to follow through with their policies. Students and faculty members should be presented with a Code of Ethics that goes into detail of what is considered plagiarism and the punishments if one is caught. The teacher should not have to be the ones to carry out the investigations or hand out the punishments. Professors should also not be criticized or
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