with its namesake beverage‚ Pepsi-Cola‚ invented by a pharmacist named Caleb Bradham in 1898 in New Bern‚ North Carolina. With its main ingredients pepsin and kola nuts‚ Pepsi-Cola offered a refreshing drink that was healthy and capable of aiding in digestion brought about by the pepsin enzyme found in the soda. Well received by the public‚ Pepsi Cola was soon patented in 1902 and was readily available throughout 24 states in America by 1910. In 1935‚ the Pepsi-Cola Company founded by Caleb Bradham
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Table of Contents Introduction 2 Situation Analysis 2 Mountain Hardwear: the Brand 4 Identification of Issues 4 Alternative 1: to distribute through REI 4 Possible Short Term Issues: 4 Possible long term issues: 5 Implications for the brand: 5 Alternative 2: to not sell through REI 6 Possible issues: 6 Implications for the brand: 7 Recommendations 7 Addressing brand dilution 7 Addressing relative retailer power 8 Implementation 8 Resources Required: 8 Time frame: 8 Performance measurement:
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Company background: The Coca cola company is now a largest soft drink company in the world. Coca cola became the largest manufacturer‚ distributor‚ and marketer of non-alcoholic beverage concentrates and syrups which operate in more than 200 countries. Coca cola was invented on May 1886 by Dr.John Stith Pemberton in Jaco’s Pharmacy in Atlanta‚ Georgia. The name Coca cola was suggested by Pemberton’s book keeper‚ Frank Robinson. He penned the name Coca cola in the flowing script that is famous
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business suffer. The key to effective communication is being timely and relevant. Too much information could be disregarded when given the opportunity. Not enough information could be seen as room for scrutiny. Take for example the Case Study for Student Analysis. In this selected paper‚ one notices an immediate lack of timely communication going on between Carl Robbins‚ the new campus recruiter and Monica Carrolls‚ the Operations Supervisor. Assumption is being made by Monica Carrolls that Carl
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Case Background There are two well known beverage companies‚ Coco-Cola and Pepsi. They have competed considerably and distributed the beverage market profit for several decades. In the open market‚ it is difficult to exactly tell which one is the winner within the perfect competition‚ since both companies use different style of promotion and product to expend their markets. The competitive environment of the carbonated soft drinks started about three decades ago. In the beginning of 1960 Coco
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I originally choose Dr. Pepper but I figured I could probably get more research if I use Coke‚ since it is a coke product. Coco was discovered way before "It was 1886‚ and in New York Harbor‚ workers were constructing the Statue of Liberty. Eight hundred miles away‚ another great American symbol was about to be unveiled. Like many people who change history‚ John Pemberton‚ an Atlanta pharmacist‚ was inspired by simple curiosity. One afternoon‚ he stirred up a fragrant‚ caramel-colored liquid
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Kennedy School and International Finance Corporation This report is a summary version of a longer research study undertaken by the IFC and the CSR Initiative at the Harvard Kennedy School. The full report will be available on the CSRI website at: www.hks.harvard.edu/m-rcbg/CSRI Acknowledgements: The authors would like to thank Adrian Ristow‚ Marika McCauley Sine and Euan Wilmshurst from The Coca-Cola Company for their inputs in project design and process management‚ Beth Jenkins from the Harvard Kennedy
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[pic] PROJECT REPORT ON SALES AND DISTRIBUTION OF COCA-COLA PRODUCTS ALONG WITH CHANNEL ACTIVATION IN AURANGABAD‚ MAHARASHTRA Acknowledgement I like to express my deep sense of gratitude to Mr. Sagar Tope; Sales Executive‚ Hindustan Coco-Cola Marketing Pvt. Ltd.‚ Aurangabad‚ who took special effort to guide me as and when who gave me this opportunity to undergo my Project with them. I take this opportunity to thank him
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Berlin Boxley Case Analysis 3: Honig v. Doe March 15‚ 2011 Professor Sonya Shepherd‚ Educational Law In the case of Honig v. Doe‚ it was the first case to reach the Supreme Court dealing with discipline of special education students. This case took place in 1988 after two students from the San Francisco School District with emotional disabilities and aggressive tendencies were threatened with expulsion. John Doe (a pseudonym) was a socially and physically awkward 17 year-old who had difficulty
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SWOT Analysis Being the leading manufacturer‚ distributor and marketer of non-alcoholic beverages in the world‚ Coca-Cola has a strong brand recognition and brand portfolio. The company owns more than 400 brands‚ including sports drinks‚ teas‚ juices‚ and energy drinks. Coca-cola operates in more than 200 countries‚ with 75% of profits coming from abroad (Hoover‚ 2009). The company ranks well ahead its closest competitor Pepsi‚ with brand equity of $67 billion compared to Pepsi’s $13 billion.
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