1. What was the issue facing The Coca Cola Company in this case? What stakeholders were concerned and how did their expectations differ from the company’s performance? The major issue facing The Coca Cola Company is the availability of water. Because all aspects of the production are dependent on this resource‚ from the company’s perspective water is the key component of profitability. Other stakeholders‚ such as residents of the surrounding area and organizations such as the World Wildlife Foundation
Premium Coca-Cola Diet Coke Sprite
Man230 Dr.D Coca-Cola’s Water Neutrality Initiative 1. What was the public issue facing the coca-cola company in the case? Describe the “performance-expectations gap” found in the case-what were the stakeholders’ concerns‚ and how did their expectations differ from the company’s performance? 2. If you applied the strategic radar screens model to this case‚ which of the eight environments would be most significant‚ and why? 3. Apply the issue management life cycle process model to
Premium Coca-Cola Diet Coke Sprite
DISCUSSION CASE: Coca-Cola’s Water Neutrality Initiative Q1. What was the public issue facing The Coca-Cola Company in this case? Describe the “performance-expectations gap” found in this case-what were the stakeholders’ concerns‚ and how did their expectations differ from the company’s performance? Public issue – ‘is any issue that is of mutual concern to an organization and one or more of its stakeholders’‚ this according to the text Business and society. The public issue in this case was
Premium Coca-Cola Diet Coke Sprite
case of Coca-Cola’s Water Neutrality Initiative‚ Coca-Cola is facing the public issue of using too much water that depriving local villagers’ supply of water for drinking and irrigation. In addition‚ India charges the company for its products containing dangerous unacceptable pesticide residues level. Because all aspects of the production are dependent on this resource. From the company’s perspective‚ water is the key component of profitability. Other stakeholders were also concerned this issue‚ such
Premium Coca-Cola Natural environment Water
Coca-Cola’s Water Neutrality Initiative 1. The public issue that the Coca-Cola Company was facing is this case was its impact on its water use in local communities. The company was depleting local water reserves and introducing dangerous levels of pesticides in its products in and around its global plants. I feel that the nonmarket stakeholders were the ones most concerned by this public issue in the beginning. The global leaders (government) understood that the depletion of the world’s water
Premium Coca-Cola Soft drink Marketing
Name- Qazi Adil BUS 430 Chapter 2 Discussion Case: Coca-Cola’s Water Neutrality Initiative 1. The public issue in this case was concerning the quality of water TCCC was using‚ how safe if was for its consumers‚ and the deprivation of water from local villagers. In this case‚ the stakeholders were concerned with TCCC’s water consumption claiming it deprived local villagers of supplies for drinking water and irrigation‚ and depleting groundwater by its processes. They also raised concerns with the
Premium Water Water management Wastewater
Social Marketing Plan Social Marketing Program to Reduce Residential Irrigation Water Use Center for Social Marketing For Southwest Florida Water Management District June 2008 Table of Contents Table of Contents 2 About This Plan 3 Project Summary 5 Key Findings 8 Priority Population 10 Strategy Approach 11 Audience Profile 11 Specific Recommendations 12 Relevant Findings 13 Marketing Mix 15 Product 15 Strategic Approach 15 Specific Recommendations 16 Relevant
Premium Irrigation Water resources Water management
Coca Cola Green Initiatives Nicole Johnson MGT/470 Green Initiatives Implementation of sustainability plans by small businesses and global organizations have become one of the top priorities for businesses. Companies have become environmentally conscious of materials used in the production of goods‚ energy use in manufacturing‚ and modes of transportation for products. These organizations have become active in the effort to reduce greenhouse gases by using energy efficient facilities‚ recyclable
Premium Coca-Cola Thums Up Diet Coke
Initiative report Coca-Cola Conference 125 Years of Sustainable Happiness Client: Coca Cola Date: September 21th 2012 Date conference: 24th – 26th April 2013 Declaration 1. This work is composed by us. 2. This work has not been accepted in any previous application for a degree or Diploma‚ by us or anyone else. 3. The work of which this is a
Premium Project management Coca-Cola Social responsibility
The Life Cycle of Coca Cola The Coca-Cola Company is an American multinational beverage corporation and manufacturer‚ retailer and marketer of nonalcoholic beverage concentrates and syrups‚ which is headquartered in Atlanta‚ Georgia. The company is best known for its flagship product Coca-Cola‚ invented in 1886 by pharmacist John Stith Pemberton in Columbus‚ Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler (December 30‚ 1851 - March 12‚ 1929)‚ who incorporated The
Premium Coca-Cola