OF The world’s most recognized trademark it is recognized by 94% of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ‚ PANKI INDUSTRIAL AREA‚ DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project
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responsibilities. • Productivity: be a highly effective‚ lean and fast-moving organization 5. Proposed mission With six main operating segments in North America‚ Latin America‚ Europe‚ Eurasia‚ Africa‚ the Pacific‚(3) and bottling investments‚ Coca-Cola is dedicated to being a highly effective refreshments and fast-moving organization. (5) Our mission is to bring consumers quality refreshments that anticipate and satisfy their desires and needs. (1)(2). As a company we strive to be responsible citizens
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1-pepsico External Environment Consumers today are not as much joyous to cola products as they were before. Age and ethnicity are two main characteristics that affect consumer preference for soft drinks and alternative beverages. With age‚ health concerns become more of a factor when choosing a beverage. To illustrate‚ some studies show that cola products or soft drink in general may cause kidney stones and other related diseases. In contrast to older consumers‚ younger consumers—particularly
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Organizations 1. How has the company changed over the years in order to survive a highly competitive marketplace? Coca-Cola is a billion dollar global operating organization. They’ve been around for over a 100 years and they currently operate in over 200 countries. This is not a simple task‚ but Coca-Cola has found ways to manage by taking the right risks and evolving over time. Coca-Cola has over time invested in their brand‚ their quality‚ the right marketing‚ the availability of their product and
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COCA-COLA Ryan Hodownes Southern New Hampshire University Dr. Greg Randolph ABSTRACT The purpose of this paper is to examine the company Coca-Cola‚ which is an Atlanta based beverage company‚ from an economic point of view. The beverage industry as a whole will be examined. Many things will be taken into consideration such as entry barriers for the firm‚ competitors and their goods‚ as well as the structure of the overall industry. Coca-Cola will be examined specifically by looking at the
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The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with nearly 500 brands. Globally‚ we are the No. 1 provider of sparkling beverages‚ juices and juice drinks and ready-to-drink teas and coffee. With an enduring commitment to building sustainable communities‚ our company is focused on initiatives that protect the environment‚ conserve resources and enhance the economic development of the communities where we operate. Our Mission • To refresh the world. • To inspire
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Manvi Garg ( 93027 ) Rupali Madan ( 93041 ) Shashwat Sharma ( 93048 ) Swati Jain ( 93056 ) Global Human Resource Management at Coca – Cola Ques 1) Substantiate the phrase “ think globally‚ act locally ”‚ from the perspective of key HRM functions that could be practiced by Coca Cola. Solution 1) “Think globally‚ act locally” is used when multinational corporations are encouraged to build local roots. It is sometimes expressed by combination of words
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A RESEARCH PROJECT REPORT (MBA - 043) ON “A comparative study of promotional strategies adopted by Coca cola against Pepsico” Submitted in Partial Fulfillment of Master of Business Administration (MBA) Programme : 20011 -13 Of Gautam Budhha Technical University‚ Lucknow Under the Supervision of :- SUBMITTEDBY:- Ms. Ankita Tandon NAME:- Monika Vatwani MBA Department ROLL NO:- 1101470023
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Assessing A Crisis Coca Cola In Belgium Holly Benavente Advanced Organizational Communication Introduction On June 14‚ 1999‚ the Coca Cola Corporation faced a severe crisis after it was reported that 200 people in Western Europe had become sick after drinking the company’s products. In Belgium‚ Coca Cola was severely criticized for what many saw as a negligent response to the crisis. This response paper examines how Coca Cola’s organizational culture and pre-existing factors within Belgium
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INTRODUCTION The Coca-Cola Company Mission Our mission is: * To refresh the world - in mind‚ body and spirit * To inspire moments of optimism - through our brands and actions * To create value and make a difference everywhere we engage The Coca-Cola Company Vision To achieve our mission‚ we have developed a set of goals‚ which we will work with our bottlers to deliver: Profit: Maximising return to shareholders‚ while being mindful of our overall responsibilities People: Being
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