Assignment Marketing Plan On (Product Coca-Cola) Prepared by Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : 0000000 Group- Leo Marketing Management Sec-1 Submitted to Mr. Rumman Hassan Lecturer School of Business Independent University‚ Bangladesh 25th April‚ 2006 25 April‚ 2006 Mr. Rumman Hassan Course Instructor Marketing Management School of business IUB‚ Dhaka-1212 Sub: Letter of
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The public issue facing The Coca-Cola Company was its impact on availability and accessibility on water sources. A Public issue is mostly the one that affects a person’s day to day life. The traditional use of land by communities and farmers on a diverse scale of production becomes much more difficult when water sources are at risk. (Hwang & Steward‚ 2008). Water conservation had become a huge issue in India and all over the world. A decade ago Coca-Cola faced a major crisis in south India. The
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Why has Coca-Cola been so successful in the past? The DuPont system of analysis is based on three components: (net income/sales) x (sales/assets) x (assets/equity). These components can be separately categorized into operating efficiency‚ asset use efficiency‚ and financial leverage. When they are put together‚ the resulting ROE is a strong measure of how well management creates value for shareholders. Coca-Cola (CC)‚ under both Woodruff and Goizueta‚ undertook management decisions that would
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Thomas Thjie Sudirman Plaza Indofood Tower‚ 27th Floor Jl. Jend. Sudirman Kav. 76-78 Jakarta 12910 Dear Mr. Thjie‚ I hereby enclose the report of IMC plan of Lays Seaweed Flavor Snack as your request on 4 April 2014. As discussed with you on last month‚ we have paid closed attention in creating a new and innovative promotion plan for Lays Seaweed Flavor. This report provides a detailed discussion and explanation for an effective promotional campaign. In this highly competitive market
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Coca Cola has been leading the soft drink market around the world in the recent century due to its superior popularity and quality. Coke drinks appear almost everywhere from vending machines‚ convenient stores to coffee shops‚ restaurants in hundreds of nations worldwide and become such a prestige brand name. Nevertheless‚ the components that contribute substantially to Coca Cola’s impressive success are the ones lying in its own powerful marketing strategies. Effective distribution of different
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Organizational environment can be divided into two which is external environment and internal environment. External environment consists of all outside institutions and forces that have an actual or potential interest or impact on the organization’s ability to achieve its objectives. The environment that influences the organization includes competitors‚ resources‚ technology and also economic conditions. Competitors are the other organizations which operate in the same field and share the same customers
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MCS*3620*02 Integrated Marketing Communications Plan Nokia Lumina 1020 November 28‚ 2013 Table of Contents Executive Summary…………………………………. Situation Analysis…………………………………… Market Analysis………………………………. Market Environment………………………….. Consumer Analysis…………………………… Competitor Analysis………………………….. Blackberry………………………………... Apple……………………………………… Samsung………………………………….. HTC……………………………………….. Product Analysis: Nokia Lumia 1020… SWOT Analysis……………………………………… Marketing Strategy…………………………………
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document consists of the IMC plan for Synergade- the new sports drink on the market‚ designed to use a natural approach to give its target market the energy boost when needed the most. The purpose of an IMC plan is to serve as a blueprint of the complete marketing communications for a brand. It evaluates the background of the brand and presents a set of guidelines and an action program for the advertising and promotions campaign. An IMC plan is a part of the marketing plan that involves all promotional
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IMC PLAN by Daniela Stolk Table of Contents 1.0 2.0 Executive Summary Promotion Opportunity Analysis 2.1 2.2 2.3 2.4 3.0 Communications Market Analysis Competitive Analysis Opportunity Analysis Target Market Analysis 7 10 12 14 15 17 20 21 22 24 25 26 29 30 31 32 33 36 37 39 40 41 42 43 44 Corporate Strategies 3.1 3.2 3.3 3.4 3.5 Corporate Image Strategy Brand Development Strategy Brand Positioning Strategy Public Relations Strategy Evaluation 4.0 Integrated Marketing Communication
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and promotions |8 | |7 |SWOT |8 | |9 | Various sales and promotions activities done by the Coca-Cola |10 | |11 |Various sales and promotions activities done by the Coca-Cola |12| Financial Statement for the last 3 years|16| |16| Financial analysis for 2010 ….|unknown| Conclusion Bibliography Abstract I will discuss the brand value of Coco Cola‚ the world ’s largest soft drink producer. Cola has a strong brand identity in the global market and is one of the most respected brands in the
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