Coca-Cola Company applies to an undifferentiated targeting strategy to promote a single product of identical size. This approach allows the firm to consider a potential buyer as the one who has similar needs and preferences like any other consumer at the market. Hence‚ there is no a particular market segment because market is regarded as the whole. Producing one item saves costs for advertising and marketing (Lamb et al.‚ 2011‚ p. 275). However‚ focusing on undifferentiated marketing prevents
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The right to privacy in Hong Kong The definition of privacy refers to one’s freedom of thought and expression‚ the right of private property and also protects their personal information. According to the article of the right to privacy (1890) written by Warren and Brandeis‚ privacy is the right to be let alone and believe it is the right inviolate of personality. Therefore‚ there are some ordinances in Hong Kong’s common law and the Hong Kong bill of right are used to protect the citizen’s right
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The Effect of Coca-Cola Advertising Introduction: Statistics indicate that obesity and other lifestyle diseases are becoming a major concern in the Australian community. The Government has discussed several actions to reduce these health issues as there could be several reasons for this happening. However‚ television advertising of junk food has been identified as a key contributor to the increasing prevalence of these conditions and is something that needs to be dealt with. Coca-Cola is a carbonated
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The Coca-Cola Way In 1999‚ following the merger of Coca-Cola’s four bottling operations (Hindustan Coca-Cola Bottling North West‚ Hindustan Bottling Coca-Cola Bottling South West‚ Bharat Coca-Cola North East‚ and Bharat Coca-Cola South East)‚ human resources issues gained significance at the company. Two new companies‚ Coca-Cola India‚ the corporate and marketing office‚ and Coca-Cola Beverages were the result of the merger. The merger brought with it over 10‚000 employees to Coca-Cola‚ doubling
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Hong Kong – Jenny Bakery – Best Butter Cookies Restaurant: Jenny Bakery Cuisine: Dessert/Bakery Last visited: April 10‚ 2010 Location: 5 locations - Central‚ Hong Kong Address: Metro: Central Station Shop 126‚ #33 Queens Road Central‚ Melbourne Plaza 1st Floor‚ Central‚ Hong Kong Tel: 2524-1988 Price Range: $10-20 1: Poor 2: OK 3: Good 4: Very good 5: Excellent 6: Tres Excellent!! Food: 6 (for butter cookies) Service: n/a Ambiance: n/a Overall: 5 Additional comments: * Since
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Essay topic: Should the Hong Kong government implement a minimum wage policy? Cho Mee Ji 2010524339 CAES 1906 - I Hong Kong is one of the world’s most prosperous and financially wealthy cities. However‚ despite the wealthy background‚ the government has serious economic concerns over the high levels of poverty and income inequality in Hong Kong (“The Situation of Poverty”‚ 2003). A study by the Hong Kong Council (2009) has reported that more than 17% of Hong Kong residents or 1.2 million people
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to bench trial that all final judgments are made by a judge. In Hong Kong‚ as it is under the common law system‚ jury trials are used in serious criminal cases and also some civil cases‚ like murder‚ manslaughter‚ rape‚ civil fraud and defamation cases etc. In addition‚ the jury is formed by a group of eligible citizens which is selected by local population. The criteria for service as a jurors are 1) she/he is a resident of Hong Kong‚ 2) is between 21-65 years old‚ 3) is of good character and sound
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When talking about the most popular culture in Hong Kong‚ the first things that come up to my mind are the tea restaurants. Unlike those Cantonese teahouses‚ which can also be found in Guangdong‚ tea restaurants are pretty unique in Hong Kong. In the election of ‘things that best represent Hong Kong’ held on the Internet by RTHK in 2004‚ ‘Tea restaurant’ got the champion with 1930 votes. Meanwhile‚ ‘Pineapple bun with butter’ and ‘Coffee with tea’‚ typical food and drink provided in tea restaurants
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In Hong Kong education system‚ there are six types of primary and secondary schools‚ government schools‚ subsidized schools‚ Direct Subsidy Scheme (DSS) schools‚ private schools‚ private international schools and English Schools Foundation. (Education Bureau‚ 2009) . In this essay‚ I will mainly focus on the sociological and economic perspectives of Direct Subsidy schools. There are ten points in sociological and economic perspectives. Greater flexibility can be obtained for schools. (Education
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PESTEL Analysis: (COCA COLA) Political The non-alcoholic beverages falls in the category under the FDA and the government plays a role within the operation of manufacturing these products. In terms of regulations‚ the government has the power to set potential fines for the companies that did not meet their standard law requirement. The company has monitored the regulations and politics in each country to maintain and protect their brand image by assigning the risks. Such regulations are made
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