A12-04-0025 Coca-Cola’s Marketing Challenges in Brazil: The Tubaínas War Introduction For about a decade‚ the Coca-Cola Company’s Brazilian subsidiary tried to stop the growth of tubaínas (too-bah-ee’-nas). The word tubaínas designates numerous brands of fairly inexpensive‚ carbonated‚ and rather sweet beverages sold throughout Brazil. For more than half a century‚ hundreds of micro‚ and a few medium-size‚ manufacturers produced and distributed the so-called tubaínas on a local or regional basis
Premium Coca-Cola Soft drink
The Coca Cola Company‚ founded in 1886 in Atlanta‚ the United States‚ is the world’s largest nonalcoholic beverage company. Coca Cola currently owns and markets more than 500 beverage brands (Anonymous‚ 2010)‚ including waters‚ sports and energy drinks‚ juices‚ tea and coffee‚ which are distributed in over 200 countries throughout the world. Along with Coca Cola‚ the company also owns Sprite‚ Fanta and Diet Coke‚ which are four of the world’s top five nonalcoholic beverage brands (Anonymous‚ 2010)
Premium Coca-Cola Diet Coke
“AN STUDY ON EMPLOYEE MOTIVATION AT TAURUS AUTOMATION” PROJECT REPORT Submitted to the UNIVERSITY OF MADRAS In the partial fulfillment of the requirement for the award of the degree BBA (BACHELOR OF BUSINESS ADMINISTRATION) PROJECT CODE : MAM6Q Submitted by P.Saranya -(Reg-non NK13483) Under the guidance of Mrs. S.V.HARSHINI‚ MBA.‚ M.Phil.‚ NET (ASST PROFESSOR - MANAGEMENT SCIENCE DEPARTMENT) DEPARTMENT OF MANAGEMENT SCIENCE J
Premium Maslow's hierarchy of needs Motivation
TECHNOLOGY FINANC FINANCEYour Competitive Edge Employee Motivation A Powerful New Model by Nitin Nohria‚ Boris Groysberg‚ and Linda-Eling Lee 78 Harvard Business Review G | GETTING PEOPLE TO DO THEIR BEST WORK‚ even in trying cir- cumstances‚ is one of managers’ most enduring and slippery challenges. Indeed‚ deciphering what motivates us as human beings is a centuries-old puzzle. Some of history’s most influential thinkers about human behavior – among them Aristotle‚ Adam Smith‚ Sigmund
Premium Harvard Business School Motivation Management
Conference The Relationship between Reward Management System and Employee Performance with the Mediating Role of Motivation: A Quantitative Study on Global Banks Pınar Güngör Okan University‚ Istanbul‚ 34722 Turkey Abstract The primary goal of this study is to research the relationship between the reward management system applications and employee performance of bank employees on global banks in Istanbul. It also focuses on the role of motivation as an intervening factor. According to the literature review
Premium Motivation Reward system Educational psychology
The Coca-Cola Company (KO) The Coca-Cola Company (KO) is a beverage company that manufacturer and distribute coke‚ diet coke and other soft drinks worldwide. The company primarily offers nonalcoholic beverages‚ including sparkling beverages and still beverages. Its sparkling beverages include nonalcoholic ready-to-drink beverages with carbonation‚ such as carbonated energy drinks‚ and carbonated waters and flavored waters. The company’s still beverages comprise nonalcoholic beverages without carbonation
Premium Coca-Cola Financial ratios Financial ratio
Cultural Impact on Business: A Case Study on Coca Cola’s Cultural Issues in India admin August 20‚ 2012 Blog No comments Socio Cultural barriers faced by coca cola in India Coca – cola‚ the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the early 1970’s. Till 1977 Coca-Cola was the leading brand in India; later‚ due to FERA (Foreign Exchange Regulation
Premium Marketing Soft drink India
or Pepsi. Both of which are cola based products‚ whereas Dr Pepper is a different pepper flavored based soda. Additionally Dr Pepper is held by Cadbury Schweppes‚ a company who holds the third largest share of the U.S. soft drink market‚ behind the Coca-Cola Company and PepsiCo. Inc. Given those two facts it can be inferred that Dr Pepper must spend more proportionally on advertising to appeal to the niche market soda consumer who may not like cola based sodas or cola drinkers who are looking for
Premium Coca-Cola Soft drink Pepsi
In 2006‚ Coca-Cola made headlines in the United Kingdom for being “banned from students’ union over unethical practices.” The students at Sussex University have decided that they can make a difference in exposing Coca-Cola for their unethical practices‚ unhealthy product‚ and the depletion of much needed ground water in rural Indian towns. They are not alone in believing that Coca-Cola contributes to the obesity of children; universities in the United States have also banned Coca-Cola‚ and a “quarter
Premium Human rights Coca-Cola
Table of contents Introduction 1.History....................................................... • Birth of Coca-Cola • New Coke • 21st Century 2.Production.................................................. • Original formula • Other formulas • Bottle design 3.Advertising................................................. • Slogans for Coca-Cola • Coca-Cola and Santa Claus 4.Criticism..................................................... Conclusion.................
Premium Coca-Cola