Valuation of Brand “Coca-Cola” Project Report‚ Valuations and Real Options Contents Executive Summary 4 COCA-COLA Company 5 Coca-Cola Brand 7 Relevance of the Study 7 Why Coca-cola 8 Objective of the Study 9 Literature Review 9 Data Source 10 Valuation Methodologies 10 Income based valuation methods (Dividend Discount Approach) 11 Valuation Description 12 Method 1: 3 stage Dividend Discount Model approach 12 Method 2: Relative Valuation Approach 14 Method 3: Cost Based Approach
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COCA-COLA COMPANY: • Coke was first created in Atlanta. It is an American Multinational‚ offering 500 brands in 200 countries with over 3500 products worldwide. • Coke’s slogan: OPEN HAPPINESS It represents the power of optimism and positive thinking. It is “happiness in a bottle”‚ it connects people and it brings out the best in the human spirit. • MUSEUM: Coca-Cola is the only brand in the world to have an entire museum that showcases its history‚ current reality and future possibility. The
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Starting with their differences in organizational structure implementation‚ Coca-Cola Company adopts the Mechanical Structure which is rigid‚ highly centralised and departmentalised and centralised decision making while Google Inc. practices the Organic Structure which is flexible‚ has low formalisation and departmentalisation and its decision making is decentralised. Based on what is said above‚ we can assume that Coca-Cola Company practices the classical structure of divisional organization while
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For enquiries‚ please contact Coca-Cola Sabco (Pty) Ltd on: Tel: +27 41 395 4071 . Fax: +27 41 374 4266. Email: info@ccsabco.co.za For a specific country request‚ please contact the country representative. Cambodia +855 232428 99 1 1 6 Cambodia +855 1 834 Ethiopia +25 1 1756 114 681 Ethiopia +251 1 1 2 763 Kenya +254 206 998 Kenya +254 20 699 8000000 Mozambique +258 2 1 400 189 Mozambique +258 21 400 189 Namibia +264 613 207 Namibia +264 61 320 7000000 Nepal +997 143 506 Nepal +997 1435 0602 02 South
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The Coca Cola Company Introduction This report is to investigate Coca Cola Company. On this coursework I will look at the company on all aspects from their business functions‚ organisational structures to the company’s objectives. I would have to look at the departments within the business and the functional areas within these departments‚ also look at the different management styles within the business‚ looking at the organisational structure‚ the communication used within the business
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1 I. Introduction “Coca-Cola and Shasta.” These two products are in the same industry and both were invented around the same time. Nonetheless‚ a very different perception comes to consumers‟ mind when they hear these two words. In the 21st cent ury‚ Coca-Cola is considered one of the most valuable brands in the world‚ whereas Shasta is mostly known in United States‚ particularly in the West Coast region. Coca-Cola is owned and operat ed by The Coca-Cola Company‚ and Shasta is currently owned
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Employee Motivation A question often asked by first-line supervisors and managers is “How do we motivate our employees?” Effectively motivating employees to achieve a desired outcome is one of the most important functions as a supervisor or manager. There is evidence to show organizations are facing challenges retaining employees due to limited opportunities for advancement and the current competitive labor market. It does not appear things will get any better in the future. The loss of employees
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Contact: Connor Hewett FOR IMMEDIATE RELEASE (908)-370-8139 connor.hewett@marquette.edu Innovative Technology in the Sport Drink Industry: Coke Spirit The next level sports drink for athletes ATLANTA (February 20‚ 2013) – Coca Cola’s latest invention‚ the sports performance drink Coke Spirit‚ is expected to reinvent the way companies have constructed their products across the market. Launching on November 3‚ 2013‚ Spirit will quickly catch the attention of top athletes and professional
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globalization i.e. moving operations in more countries. Example for this is Coca – Cola and in this paper I will try to examine strategic move of Coca – Cola and to draw the good strategies through it’s expand. As this is a huge company‚ they have a huge strategies implemented throughout their growth. The Coca – Cola Company: an Overview Most recognizable brand around the globe and most valuable brand based in Atlanta‚ Georgia. Coca – Cola’s first beverage brand looked at consumers in 1886‚ they developed
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meanings and emotional meanings of Coke to you? My personal feeling towards Coke is that it’s a sweet soft drink that can bring sense of refreshment when drinking frozen. But it’s too sweet for me‚ so I always add lemon with it. 2. What was Coca-Cola’s brand building strategy in terms of marketing 4Ps (Product‚ Price‚ Place‚ Promotion)? Product: Originally invented to be “an ideal nerve tonic and stimulant”‚ later in 1929 Coke (“The Company”) amend the tagline to be “the pause that refreshes”
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