Traci Silva BA 504 Dr. Gilbert Research Paper number 2 Coca-Cola Introduction………………………………………………………………… 1 Mission………………………………………………………………………1 Vision………………………………………………………………………..1 Objectives……………………………………………………………………2 I. Developing new potential products……………………………2 II. Bringing images of new products………………………………….3 III. Increasing market share………………………………………..…..3 IV. Price strategy……………………………………………………..….3 V. Control marketing testing……………………………………
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Corporate-level strategy Diversification The Coca-Cola produced new RTD (Ready-To-Drink) coffee with Italy-based café. International expansion Their products are launched in more than 200 countries. Three levels of plan : Three levels of plan The corporate-level plan …How to manage their affiliates The business-level plan …To make a connection to restaurants etc The functional-level plan …How to advertise their products Structure : Structure Coca-cola company’s structure Hybrid Structure The
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Profile of Coca-Cola Refreshments USA Briefly describe the line of business (product types etc.)‚ noting the type of environment (MTS‚ ATO or MTO). Coca-Cola is an American multinational beverage corporation that was found on 1892 by Asa Candler and is a manufacturer‚ retailer and marketer of non-alcoholic beverage concentrates and syrups. Coca-Cola operate in a make- to -stock enviroment. This process can help to provide faster service to customers from available stock and lower costs considering
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liters in 2008 indicating growth. • As of 2003‚ the Coca Cola brand (regular and diet) was the leader in the Brazilian soft drink market with 35.6% market share. Second closest was Guarana Antartica with 7.9% market share followed by Fanta with 7.1% market share. • Coca Cola is the leader in Brazilian market holding 50.1% market share‚ AmBev with 17.2% market share is at 2nd position and others-Tubainas accounting for the rest (Dec’ 2003). • The cola flavor accounted for 45% of the Brazilian soft drink
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TASK: As a marketing consultant‚ working for Coca-Cola‚ you are required to provide them with a report based on your analysis of the situation highlighted in the attached report form the Guardian newspaper and your own research. Your report should cover the following areas; A marketing audit of their business One new marketing objective for Coco-Cola. You should indicate the actions the company would have to undertake for the next twelve months to achieve this objective � INTRODUCTION This
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Rangholiya Apeksha Jain Kranti P.Singh Vaibhav Sahu 1 Flow of the Report Topic Acknowledgement Objectives of the Study Importance of the Study Methodology Industry Overview Coco Cola-Introduction Five Forces Framework Micro Analysis Coco Cola in India SWOT Analysis Competition Analysis Analysis of the Survey Coco Cola Marketing Strategy Conclusion Biblography Page No 3 4 4 5 6-10 11-16 16-18 19-23 24-27 28 29-30 31-38 39-50 51 52 2 Acknowledgment I would like to acknowledge and extend
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ENVIRONMENTS---------------------------------------------------------------page 5 EQUIPMENT-----------------------------------------------------------------------------------page 5 to page 6 TECHNICAL FACILITIES----------------------------------------------------------------------page 6 ORGANIZATIONAL CULTURES------------------------------------------------------------page 7 to 8 MANAGEMENT SYSTEM-------------------------------------------------------------------page 9 FINANCIAL MANAGEMENT---------------------------------------------------------------page
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Vision Analysis In general‚ Coca-cola vision guides all members to understand what the company does‚ how it is done‚ and who it is done for also keeps the employees focused on the realistic goals of the firm‚ customers‚ investors‚ and other business partners. An effective vision should consists of two component which the first one is a cognitive component; which focuses on outcomes and how the best to achieve it‚ and the second component is affective component which will helps to motivate people
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Coca-Cola Brand Management Analysis CONTENT A world wide brand –Coca-Cola 3 Coca-Cola Recognition 3 The Other Side of Coke 4 Coke associations (good and bad) 4 Market positioning for Coca-Cola 5 Positioning strategy: Global is Out‚ Local is In 5 Increase the brand equity method 6 Advertising 7 Find big global partner 7 Sponsorship 7 sponsorship for sport: 8 Sponsorship for recreation: 8 Communications & Public Relations 9 In mass media 9 Main competitors in the world
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Developing Inclusive Business Models A Review of Coca-Cola’s Manual Distribution Centers in Ethiopia and Tanzania Jane Nelson‚ Eriko Ishikawa and Alexis Geaneotes Executive Summary Written by Jane Nelson‚ Eriko Ishikawa and Alexis Geaneotes © 2009 Harvard Kennedy School and International Finance Corporation This report is a summary version of a longer research study undertaken by the IFC and the CSR Initiative at the Harvard Kennedy School. The full report will be available on the CSRI website
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