Red Bull’s Brand Equity Advance Brand Management class of 2012 fall Presentation Index Introduction Red Bull concept of brand equity How can Red Bull maintain brand equity? What marketing strategy should they use? Would you recommend that Red Bull develops brand extensions? What would the benefits and risks be? Introduction •Red bull GmBH‐Founded in 1985 by Dietrich Mateschitz •Launched in Austria in 1987: Slogan “Red Bull gives you Wings” •1997: available
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British. The American Revolution was the result of a series of political‚ social‚ and intellectual shift in early American society. Many people believe that the American Revolution was simply caused by over taxation. There were three main conflicts that led to the American Revolution; the Enlightenment‚ The French and Indian War‚ and The Stamp Act. Why were these events so significant to this historical event? The beginning of the American Revolution was marked by the Enlightenment. This was a period
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Introduction: Red Bull can be called as a pioneer in the energy drink category worldwide. Red Bull was founded by Dietrich Mateschitz and officially launched in 1987. In Hong Kong‚ Red Bull energy drink has been available since 1999. Red bull Energy Drink has been developed for people who want to have a clear and focused mind perform physically‚ are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle. [pic] [pic] [pic] [pic] [pic] [pic]
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that is embarrassing and humiliating for all those involved‚ especially David Duchovny. His first feature film after his rise to television and Internet fame as Special Agent Fox Mulder of The X-Files‚ Playing God was supposed to launch the actor’s big screen career. Instead‚ Playing God is such a failure that it is sure to turn into what Point Break was for Keanu Reeves: a showcase of his worst acting surrounded by an even worse plot and characters. Duchovny plays Eugene Sands‚ a L.A. junkie who
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What created Red Bull’s success? What created Red Bull’s success is that they didn’t just jump in with both feet when marketing their product in a new country. Take for instance when they “launched” in the US they started promoting in smaller “cells” because they are a “by-word-of-mouth” company. Once they figured out that they were doing well they then started promoting more throughout the United States. Red Bull has also created a premium image for their energy drink by making it a little more
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Ranked as the fifth most successful non-profit organization of 2012‚ the American Red Cross saves the lives of people every single day all across the globe (“Top”). They provide services such as disaster relief‚ support for America’s military families‚ health and safety training and certification‚ lifesaving blood‚ and international services. Supplying over 40% of blood and the blood products in the U.S.‚ the Red Cross plays a critical role in the nation’s healthcare system. Without their incredible
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The Red lobster’s mission statement states that “Here at Red Lobster we’re passionate about serving our guests great seafood. It’s why we go the extra mile to bring you the best dining experience possible. Our fishermen take pride in catching only the highest quality seafood‚ and the freshest fish. Our grill master’s expertly perfect flavors‚ cooking seafood and steak over a wood fire grill. And our servers pull out all the stops to make every dining experience feel extra special. It’s our passion
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Megadeth and Anthrax are both part of the “Big Four” of Thrash‚ along with Metallica and Slayer. When deciding which of the four is best‚ it can easily be narrowed down between Megadeth and Anthrax. Due to the fact that Metallica is a bunch of sell outs and Slayer has a lot of generic songs. However that’s a whole different story. Megadeth and Anthrax are great bands; they both have released great albums‚ and have inspired many thrash bands. However I favor Megadeth more simply because their album
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THE BIG FIVE The Big Five is currently the most accepted personality model in the scientific community. It emerged from the work of multiple independent scientists/researchers starting in the 1950s who using different techniques obtained similar results. Those results were that there are five distinct personality traits/dimensions. My extroversion results are 74% which suggests I am‚ at times‚ overly talkative and outgoing. Introverted people are more quiet and reserved‚ though recent research
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1. What segmentation base has Red Bull adopted to target customers? How should Red Bull further segment the market in the future? The concepts of market segmentation are fundamental to the success of firms’ marketing efforts. Kotler and Armstrong (2004) provide a useful definition: “Dividing a market into distinct groups with distinct needs‚ characteristics‚ or behavior who might require separate products or marketing mixes” (239). Segmentation is important because firms cannot appeal to all
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