Policies Case Study: Curled Metal Inc. Executive Summary Situation analysis: CMI is looking to diversify its portfolio. It wants to introduce a new high performing cushion pad into the pile-driving market. CMI will initially target small engineering/construction and independent pile-driving contractors. CMI will have the first-to-market advantage‚ as there are currently no direct competitors for metal pads. In terms of channels‚ CMI would distribute its pads through manufacturing representative. Main problem:
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aware of the value added benefits and cost savings involved in the use of CMI pads and are eager to buy. These two companies are a perfect example of the makeup of the most profitable customer‚ the Independent pile-driving contractor. They are the frontline of the buying influence‚ and once that they are aware of the value added this product provides they can easily become our most profitable segment. It is essential that CMI supply the companies that tested the coil pads with this product‚ before
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Presentation Marketing Cumberland Metal Industries ( CMI cushion pads) The Problem Definition: For Cumberland Metal Industries the curled metal cushion pads represent a great breakthrough. These pads offer the company the opportunity to diversify‚ and double their sales‚ given a proper market introduction. Cumberland Industries faces the challenge to Place in the market (promote/advertise) and price their latest innovation‚ the curled metal cushion pads in a way that it reveals the great advantages
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Corporation (CMI) hope to acquire Corporate Transfer Services (CTS). Currently‚ CMI is a business that sells mortgage insurance to banks and other mortgage lenders. However‚ executives at CMI desire to expand their business into the real estate relocation industry. Essentially‚ this industry works to assist employees who have been transferred to a new city as they try to find a new home. The president and vice president of CMI met with the four owners of CTS on multiple occasions. If CMI acquires
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Case Presentation Curled Metal Inc. (CMI) faced a pricing and channel marketing decision for metal pile cushions utilized during pile driving. CMI’s approach to metal pads has significant efficiency advantages over currently used pads available in the market. However‚ CMI has to take into account several barriers to entry into this market. The primary barrier is that most companies viewed role of pads as a necessary accessory or tangent item instead of viewing them as a potentially value adding or
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Curled Metal Inc.-Engineered Products division Overview Curled Metal Inc. (CMI) used to manufacture custom-fabricated components for chemical process filtration and other highly technical applications. After CMI developed Slip-Seal‚ the company had grown rapidly over the past decade. However‚ company management wanted to diversify away from its heavy reliance on Slip-Seal. Thus‚ management began to examine their new product‚ a cushion pad‚ which is a key part of the process for driving piles
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it makes sense that their recommendations will not always be the same. Discussion of the ethical issues 1. Economics The only argument in favor of making the terrorist payments‚ other than saving company employees from harassment‚ is economic. CMI paid $1.7 million over an eight-year period from 1997 to 2004‚ or $212‚500 per year on annual revenues of $4.5 billion. The payments are immaterial. Also‚ the amounts are analogous to the premiums on an insurance policy. By making the payments‚ the
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will do with content creation in 2012. Regardless‚ this is a fun‚ and I believe‚ helpful piece of reading. Thanks to the 75+ contributors for this year’s prediction piece. If you like it‚ please spread it around. Here’s to a fantastic 2012! #cmi #predictions12 Get content marketing how-to advice‚ samples‚ case studies and much more at www.contentmarketinginstitute.com. One of the really interesting trends to watch next year will be how Google+ affects content marketing. It’s still early
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containing CMI-168‚ an ingredient in chicken. 46 healthy male and female subjects‚ aged 35 to 65‚ were recruited to take part in this study. Their mental health was tested the following tests: The General Health Questionnaire‚ The Beck Anxiety Inventory‚ The Beck Depression Inventory‚ and The Sheehan Disability Scale. 26 of the original 46 subject were not included in the dada
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situation and affects strongly to all of the stakeholders especially CMI’s employees and local people. In a deontological approach‚ Alex must follow the rightness and fairness to make the best ethical decision (Brooks‚ 174). It means that Alex and CMI Company need to follow the government’s rule that they have to stop all the transactions with the unsavory organizations even though the whole company would be in risk of being killed or economic damages. This Deontological theory brings the conflict
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