Marketing Mix PRODUCT As a clothing store which is focusing on local designed and European designed clothes‚ our products are going to be high-end‚ fashionable‚ green and unique. First‚ because the trend of ENVIRONMENTAL PROTECTION develops very fast‚ we want to encourage our designers to consider using green dressing materials or put some elements of eco-awareness in their creations. At the same time‚ we are going to use Environmental protection shopping bag in our business and use green
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Kelly Accorso Marketing Research Smith’s Clothing Case Analysis Smith’s Clothing Case Analysis Smith’s Clothing Store has remained profitable but not to the companies expectations. Over the past “10 years a set of five or six aggressive‚ high-fashion into or within Bayview” (Bayview is Smith’s primary store territory) (Marketing Research‚ 9th Edition‚ Aaker/Kimar/Day‚ pg. 343). Due to this new accessibility to trendy fashions‚ Smith Clothing Store is looking to assess if it’s current business
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about any event‚ to the club‚ school‚ church‚ business meetings‚ and other things of that nature. People who wear prep clothes you will usually find to have briefcases and business folders. Athletic wear is sports clothing like gym shorts and tennis shoes. People who wear sport clothing all the time are people who are usually as life goes type of people nothing really phases this person and not
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How to start a clothing line * Funding - How much money will you need in order to launch your clothing line? Do you have money saved up for this‚ or will you need bank loan? To get a loan‚ you might need to have collateral. Read through the rest of this article‚ then make a list of all of your anticipated costs (materials‚ manufacturing‚ supplies‚ equipment‚ advertisement‚ marketing‚ etc.). * Research - Who is your competition? Your target market? Get a retail job at a store that
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Social Standards. Clothes are simply defined as “items worn to cover the body” however they are seen as much more than that. Clothing has always been a way of defining social hierarchy dating back to the ancient times‚ when peasants wore cheap clothing of wool or cotton and royalty were adorned in the most brilliant imported fabrics and silk. The idea that someone who may dress better is more appealing‚ and someone who dresses the opposite
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1. Note on Indian Textiles and Clothing exports (Updated on 28.08.2012) Introduction India’s textiles and clothing industry is one of the mainstays of the national economy. It is also one of the largest contributing sectors of India’s exports worldwide. The report of the Working Group constituted by the Planning Commission on boosting India’s manufacturing exports during 12th Five Year Plan (2012-17)‚ envisages India’s exports of Textiles and Clothing at USD 64.41 billion by the end of March
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Name Gender Occupation 1) Shopping is a _________ experience for you. (Please circle the most relevant option) 1. Pleasant 2. Fun 3. Exciting 4. Stressful 5. Boring 2) Do you prefer shopping with people or by yourself? 6. With people 7. By myself 3) Is your shopping for apparel planned or unplanned? (Please circle the most relevant
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Chapter 5 QUESTIONNAIRE DESIGN AND SCALE DEVELOPMENT Naresh K. Malhotra‚ Georgia Institute of Technology Introduction This chapter describes the importance of a questionnaire and presents the process for developing questionnaires and observational forms. Guidelines for questionnaire construction are provided at each stage of the process. In addition‚ commonly used scaling techniques and use of questionnaires in experimentation are discussed and the design of observational forms is presented
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Fashions may be defined as way of living‚ decorating‚ etc.‚ which are popular today‚ which are popular today‚ but which would soon lose their popularity. It is something passing and transitory‚ a mere craze of the moment to be looked down upon with contempt. For example‚ tight pants are the fashion today‚ but only a short while ago broad loose pants were the order of the day. If today a man appears in society wearing broad pants‚ he would be held up to ridicule‚ but only a few years ago they were
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Clothing Accessories * The global clothing accessories industry is worth close to $16.5 billion‚ according to research from Packaged Facts. During the economic recession‚ many consumers opted to buy accessories instead of more expensive items of clothing(Accessories can be sold even in recession). Spending patterns concerning accessories are slightly different than clothing purchases as accessories are often bought on impulse or as add-on purchases. The world clothing accessories market is
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