Marketing Management Clocky: The Runaway Alarm Clock António Silva | 152113211 Mariana Marques | 152113216 Mariana Paiva | 152113049 Sebastian Botero | 152113380 Professor Kyryl Lakishyk Index Executive Summary ..............................................................................................
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Segment‚ b) Fun segment. a) If clocky is positioned as a fun/cute product she needs to be careful to avoid turning the product into a fad‚ which happened with some other products which were lunched before such as Furby and Tickle-Me-Elmo. b)If clock is positioned as a need product she may raise consumer expectations and would have to shift some of her limited resources by making sure clock was able to consistently deliver on its promise as a more effective alarm clock. a + b = It is also important
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The Worst Day The alarm clock rang. I slowly turned over to look at the clock‚ 7:35. What 7:35! I jumped out of bed as fast as I could. How long was it going off for? Why did I not wake up? I had so many questions going through my head‚ but I only had 10 minutes to hurry up and get ready. Hair‚ teeth‚ makeup‚ and soccer gear that’s everything I thought to myself. At the exact moment I heard the loud squealing of the buses brakes. I took off running as fast as I could through the neighbor’s yard
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Clocky ClockyClocky is a brand of alarm clock outfitted with wheels‚ allowing it to hide itself in order to force the owner awake in an attempt to find it. Invented for an industrial design class by Gauri Nanda‚ then a graduate student at MIT Media Lab‚ Clocky won the 2005 Ig Nobel Prize in Economics.[1][2] After earning her Masters Degree from MIT‚ Nanda founded a company‚ Nanda Home‚ to commercialize Clocky and other home products. History The original prototype‚ built in three days‚
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Course: Consumer Marketing Name: Brendan Cleere Student Num: 10264752 Exercise: The Run Away Alarm Clock 1. What are the key marketing challenges facing Gauri Nanda? How would you prioritize them in terms of which are most crucial to effectively bring her new product to market? There are many marketing challenges which must be eradicated before the product can successfully enter the market. Gauri needs to get the invention into production as soon as possible. The massive media frenzy has
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Clocky Invented by Gauri Nanda‚ for an industrial design class‚ then a graduate student at MIT Media Lab‚ Clocky won the 2005 Ig Nobel Prize in Economics. Clocky is a brand of alarm clock with wheels‚ allowing it to move around in order to force you to awake in an attempt to find it. After earning her Masters Degree from MIT‚Gauri Nanda founded a company‚ Nanda Home‚ to commercialize this product Cloky‚ and other home products. The market for watches and clocks was bigger than $7 billion in the
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Buzz. Shake. Rattle. Morning wake up call. It’s early Monday morning‚ six o’clock. The bus comes at seven‚ so I have an hour. Eh... I hit my vibrating pillow’s remote’s snooze. I mean‚ what’s the point of a sounding alarm clock if you’re not going to hear it? So‚ yes‚ my alarm clock is a pillow that vibrates beneath my head. Of course‚ since no noise can disturb me overnight‚ I’m a deep sleeper. This means that the vibrations need to be at high‚ despite my advanced touch awareness. I think that’s
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before going to sleep is with their alarm clock. The first encounter most people have the instant they wake up is with their alarm clock. Yet there have been no major innovations in the alarm clock industry since the 1950s (Ofek & Sherman‚ 2007). The dependence of humans on their alarm clock‚ the drive for a creative innovation‚ and the technical skills provided at MIT were all contributors to the invention of Clocky by 27-year old Gauri Nanda. Clocky is an alarm clock that jumps off the desk and starts
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Description: Gauri Nanda is the creator of an innovative new product: an alarm clock named Clocky that‚ in addition to ringing‚ rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to debut Clocky‚ Nanda must navigate a series of challenges and difficult decisions in order to effectively bring her product to market. These include positioning strategies‚ choosing the proper channel‚ potential
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Cassandra Sarcia Colin Pennington Clocky: The Runaway Alarm Clock More than half of young to middle-aged adults struggle with the task of waking up on time‚ yet most alarm clocks never really seem to get the job done. Until Clocky many innovations to the alarm clock were not successful‚ but now‚ Clocky works to interactively wake the user. Gauri Nanda saw the opportunity to capitalize on this problem by creating a Clocky‚ the runaway alarm clock. Her product‚ Clocky‚ has the ability to jump off of
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