Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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Corporate Transparency vs. Business Performance Throughout history‚ mankind has had innumerable moments of corruption and greed. From the City-State wars in ancient Greece to the organized crime during the prohibition‚ human beings have always been prey to the desires of wealth and power. While our current society may seem civilized compared to those eras‚ the shallow traits which haunted mankind then are still in play in today’s society. There are always going to be people looking for a way to
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Corporate Scandal I. Olympus Updated: April 20‚ 2012 Olympus Corporation‚ founded in 1919‚ is a manufacturer of digital cameras and electronic equipment. Based in Tokyo‚ the multibillion-dollar company has operations worldwide. In mid-October 2011‚ Olympus was rocked by scandal when its former chief executive and president‚ Michael C. Woodford‚ who is British‚ was suddenly fired. The company’s chairman‚ Tsuyoshi Kikukawa‚ blamed a culture clash‚ but Mr. Woodford‚ a 30-year Olympus employee‚
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Literature Review Corporate Identity What is corporate identity? The task of defining corporate identity is challenging. Different views and definitions were introduced to the concept. The first time the “corporate identity” term was used was in 1957 by Lippincott and Margulies (Cornelissen & Elving‚ 2003). It was constrained by the visual representation of the organization by which means it identify itself. The understanding of the concept has expanded later to include all the characteristics
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1) What is corporate governance? Contemporary corporate governance started in 1992 with the Cadbury report in the UK Cadbury was the result of several high profile company collapses is concerned primarily with protecting weak and widely dispersed shareholders. Corporate Governance is a mechanism through which boards and directors are able to direct‚ monitor and supervise the conduct and operation of the corporation and its management in a manner that ensures appropriate levels
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What is Corporate Communication? * A department with many functions * A set of communication products * A process to communicate key messages Corporate communications are a powerful management tool if approached with strategic integrity‚ alignment and focus. An organisation performing with coherence and its energy focused on a specified goal is far more effective than one that allows confused and inconsistent messages to disseminate from management. Communications is the only vehicle
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CORPORATE GOVERNANCE Corporate governance refers to the system by which corporations are directed and controlled. The governance structure specifies the distribution of rights and responsibilities among different participants in the corporation (such as the board of directors‚ managers‚ shareholders‚ creditors‚ auditors‚ regulators‚ and other stakeholders) and specifies the rules and procedures for making decisions in corporate affairs. Governance provides the structure through which corporations
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Assignment question 2. Definition of Corporate Governance 3. Literature Review 4. Reports and Reviews 5. Challenges 6. Director’s Responsibilities 7. Conclusion 8. References 1. ASSIGNMENT QUESTIONS Question 1 Define‚ and state the importance of Corporate Governance Question 2 Provide a Literature Review Question 3 Provide a report and review of the debate on Corporate Governance. Question 4 Discuss the challenges that face Corporate Governance Question 5 Discuss
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CORPORATE GOVERNANCE Corporate governance involves a set of relationships amongst the company’s management‚ its board of directors‚ its shareholders‚ its auditors and other stakeholders. These relationships‚ which involve various rules and incentives‚ provide the structure through which the objectives of the company are set‚ and the means of attaining these objectives as well as monitoring performance are determined. Thus‚ the key aspects of good corporate governance include transparency of corporate
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CORPORATE FINANCE The word Corporate Finance can be defined in terms that may vary considerably across the world. Corporate Finance is one of the three areas of the discipline of finance and can be defined broadly as a field of finance dealing with acquisition and allocation of a corporation ’s funds or resources‚ with the goal of maximizing shareholder wealth i.e. stock value. This division of a company is basically concerned with the financial operation of the company from company’s point of view
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