Answer Key: Chap 8 1) D 2) C 3) C 4) B 5) C 6) B 7) A 8) B 9) D 10) D 10) Which of the following statements is true about the relevance of ads? A | Ad-to-consumer relevance refers to situations where theadvertised brand of a product or service is of personal interest to consumers. | B | Brand-to-consumer relevance refers to situations where the ad containsexecution elements that are meaningful to consumers. | C | Brand-to-consumer relevance could be achieved through making use of celebrities
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Meet the Client: Bob Tyler Bob Tyler‚ a 40-year-old male‚ is brought to the emergency department by the police after being violent with his father. Bob has multiple past hospitalizations and treatment for schizophrenia. Bob believes that the healthcare providers are FBI agents and his apartment is a site for slave trading. He believes that the FBI has cameras in his apartment to monitor his moves and broadcast them on TV. Initial Assessment The nurse asks Mr. Tyler what he would like to be called
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the chain of consumer band could not be developed. And ever remains as an indispensible tool in the marketing arena (Scammon and Mayer‚ 1995). Various formats of communications are being attempted in the modern times such as personal canvassing‚ advertising through media‚ television‚ e mail and in the web sites to attract the attention of all sorts of consumers both existing and the prospective. The effective marketing communication is evaluated by all sorts of persons such as the external stakeholder
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Executive Summary Linde Bangladesh Limited (formerly BOC Bangladesh Limited) a multinational organization that has been present in the country for nearly 60 years with continuous expansion in operations and business‚ providing global solutions with a local outlook. With a modest appearance at the beginning‚ all the products of Linde Bangladesh Limited are now part and parcel of all the industrial and economic activities of the country. The selected topic of this internship report is “A Comprehensive
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As social service professionals we will come across many clients from all walks of life that unfortunately are facing so many problems. Many people experience hardship and they just simply need help. As a professional in this field our work is to help our clients with whatever needs they may have at that time. The ultimate and main goal is to help the client become self-sufficient. Help them learn new skills as well as provide referrals to resources when needed. The job is to help provide the clients
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Information Technology Act The Information Technology Act 2000 (ITA-2000)(IT ACT) is an Act of the Indian Parliament (No 21 of 2000) notified on October 17‚ 2000. History of the Act The United Nations General Assembly by resolution A/RES/51/162‚ dated the 30 January 1997 has adopted the Model Law on Electronic Commerce adopted by the United Nations Commission on International Trade Law. This is referred to as the UNCITRAL Model Law on E-Commerce. Following the UN Resolution India passed the Information
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Discuss the following of clients and helpers during their first day of service? A client who is being referred has to be asked questions such as where would it be more accessible for one to attend their sessions. what payment plan or insurance they have to see if the company or insurance covers their sessions. Also‚ if the location your being referred to is close by or if the eligibility standards are difficult to meet. For example‚ if the client is referred‚ then the helpers
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ADVERTISING AGENCIES ROLE‚ TYPES‚ IMPORTANCE & ORGANIZATIONAL STRUCTURE SUBMITTED BY: CONTENTS 1. INTRODUCTION 2. DEFINITION 3. ROLE 4. TYPES ON THE BASIS OF: SERVICE PROVIDED ADVERTISING MEDIUM 5. IMPORTANCE 6. ORGANIZATIONAL STRUCTURE 7. TOP 10 INDIAN ADVERTISING AGENCIES 8. SUMMARY 9. REFERENCES INTRODUCTION ADVERTISING AGENCIES: The work of a tailor is to collect the raw material‚ find matching threads‚ cut the cloth in desired shape‚ finally
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Promotion: The HR department at first determines the number of post to be promoted each year and depending on the organizational needs‚ the HR department promoted employees each year. In Pubali Bank Ltd‚ Promotion are given to Employees Based on their ACR‚ Educational qualifications‚ Job related degree like Banking Diploma etc. An employee minimum required 65 marks in 100 marks to be selected initially for considering his Promotion. If an employee gets below the 65 marks‚ he will not be considered
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therapies. Client/extra therapeutic factors. Relationship factors. Placebo hope and expectancy. The Therapy Model. (Australian College of Applied Psychology‚ Manual‚ 2012). 2. Identify five common counselling therapies and briefly explain the principles of each. 1/ Cognitive Behaviour Therapy. CBT the focus is on cognitions (thoughts)‚ emotions‚ behaviour and physical response that may be associated with the client’s problems. 2/ Gestalt Therapy. The goal is for clients to become
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