Clean Edge Razor Splitting Hairs in Product Positioning 1 Index 1. Synopsis ……………………………………………………………………………………………….. 3 2. Situation Analysis…………………………………………………………………………………. 3 3. Alternative Evaluation………………………………………………………………………….. 4 4. Position Strategy‚ with explanation……………………………………………………… 5 5. Marketing mix………………………………………………………………………………………. 6 6. Expected Outcomes……………………………………………………………………………… 8 7. Appendices…………………………………………………………………………………………… 9 - 22 2 Synopsis: Based
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Clean Edge Razor Case Study Students: Nancy Clark Gonzalez‚ Jennifer Frost‚ Marty Webb Summary of the background and facts This case study‚ while based on real events‚ is a fictional case that represents a possible scenario managers in today’s business environment may encounter. The individuals and companies used in this case are also fictional. Paramount Health and Beauty Company‚ known as Paramount‚ is a global consumer products giant with four corporate divisions including Health‚ Cleaning
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STUDY: Clean Edge Razor: New Product Positioning On August 9‚ 2010‚ a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor‚ Clean Edge‚ and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the closest‚ cleanest‚ and smoothest shave they had encountered. Clean Edge’s
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Case Study : Clean Edge Razor - The evaluation of Possible Solution Niche Market Launch PROs CONs *Cost for advertising‚ consumer and trade promotion is lower compare to mainstream. *Huge market to explore – Emotional Shaver makes 39% of nondisposable razor user *The advantage of being enter to niche market is by conquering the small portion of market its easier to control the customer buying response and also easy to evaluate customer feedback. By then‚ it also can improve more in the future
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legs and underarms‚ whereas others do. Women that have normal/fine hair will find that most razors or shavers‚ that are designed for women‚ are suitable and perform as they expect. On the other hand‚ women with course hair find it difficult to find a razor or shaver that provides comfort while providing a clean smooth shave. To address this topic‚ lets start with disposable razors and double edge/safety razors. Some women will be taking a shower/bath and use their bath soap and start the shaving
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health is good personal hygiene. Personal hygiene which is also referred to as personal care includes all of the following: Bathing and Showering Hair care Nail care Foot care Genital care Dental care Personal hygiene is keeping the body clean‚ and helps prevent the spread of germs. Grooming is caring for fingernails and hair examples of these activities would be styling hair‚ shaving‚ trimming and painting fingernails. Maintaining good health also includes the following areas: Nutrition
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Profits Case Summary: First Solar was founded in 1999 from the Walton family. According to the Marketing Sun Power‚ First Solar’s mission is “to create enduring value by enabling a world powered by clean‚ affordable solar electricity.” (p. 90) The company manufactures solar modules‚ which have razor-thin cadmium telluride. They are manufactured this way because it can still produce electricity even when clouds are blocking the sun. With this product First Solar wants to promote that it is socially
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• Clean the window that you are going to work on first. Use the soapy water for this. If this does not get it clean enough‚ use some more powerful spray. However‚ make sure that you remove all traces of soap or cleanser so that the window is free of any substance that will interfere with the windshield tint process. • Use one of your razors to remove any traces of soap‚ dirt or other debris. • Now use the squeegee to on
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this system - the BeaSarc Facial Care System of fighting shaving bumps and ingrown hairs will and can help you have a bump-less‚ clean‚ smooth‚ youthful-looking shaven face. Now‚ I am not saying that the shaving bumps/ingrown hairs will not return. However‚ what I am saying is that if you apply my system of treatment‚ that you too will have a more controlled‚ bump-less‚ clean‚ smooth‚ and youthful-looking face‚ whenever you shave. The key to the process is the maintenance of your skin between shavings
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competitive‚ but mature‚ razor and blade market‚ Gillette holds a commanding worldwide market share. The peak of its innovation occurred in 2006 with the introduction of the Fusion 5-bladed razor. Today‚ innovation in razors and blades is thwarted by a lack of new technology and increasing consumer reluctance to pay for the ‘‘latest and greatest’’ in shaving technology. Gillette must decide how to put the razor wars behind them and maintain or increase its share of the global razor market. Themes:
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