CITIBANK CASE 1. Citibank should maximize profits in developed countries where there are very large populations with potential customers. The economy in Asia-pacific countries is not as developed as the United States and Europe. Citibank has the opportunity cost of maximizing profits in the United States and Europe for risking the card launch in Asia and not getting results from that. 2. If Citibank decides to launch the new card to Asia-Pacific countries‚ they should go ahead and launch
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Citibank Performance Answers Answer 1: James has been given an overall rating of Above Par. Except the rating for Customer Satisfaction all other ratings for him are above Par. The sheet is attached as a supplement Answer 2 describes the substantiation of each of individual ratings. Answer 2: Financial – Above Par. Clearly James has driven growth‚ as indicated in 48% increase in contribution margin year over year. Given the size of the branch‚ ensuring a growth of 48% indicates significant
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superior. This leak leaves a big room in the evaluation system for causing unfair results according to personal relationship between branch managers and their superiors and other drivers instead of real performance. However‚ from the case‚ we could hardly know what James really did on these two perspectives because his high ratings on these two factors were significantly due to the Lisa Johnson’s one-sided praise. Another issue is how the quarter evaluations combine into the annual evaluation. The supervisor
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I. Critical evaluation of Citibank performance evaluation form: Citibank corporate strategy: focused on combining excellent customer service strategy along with relationship banking to build a profitable competitive franchise. Customers were offered the convenience of choosing the type of service delivery‚ whether personal or remote. But as high end customers become more and more valuable to the bank‚ their service expectations also went up. Increased service demands included broad array of financial
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Citibank: Launching the Credit Card in Asia Pacific INTRODUCTION Citibank is one of the major international banks and it is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York‚ later First National City Bank of New York. As of March 2010‚ Citigroup is the third largest bank holding company in the United States by total assets‚ after Bank of America and JPMorgan Chase. Citibank has retail banking operations in more
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Introduction This case revolves around the performance evaluation process at Citibank and the introduction of a new performance scorecard. The meeting is between the President of Citibank‚ California and his management to discuss the performance evaluation and bonus decisions for James McGaran‚ the star performer of the branch James career with Citibank has been a quick progression through the ranks from the assistant branch manager to the manager position. His performance exceeded expectations
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Citibank: Launching the Credit Card in Asia Pacific 45-720 Marketing Management Marc Brands Masatoshi Kaneko Oscar Lehmann Shu Yagi Juan Zatarain January 23‚ 2003 Executive Summary We recommend in the first phase to expand the credit card business into India‚ the Philippines‚ Taiwan and Thailand. These are fairly stable untapped markets. Our strategy is to focus generally on the high status groups in these markets. The cards should be issued in the local
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October 04‚ 2010 Citibank: Performance Evaluation In 1996‚ Citibank was an emergent banking institution attempting to increase its market share in the competitive Los Angeles area. In order to do so‚ the bank’s strategy was to focus slightly less on their financial growth‚ and much more on providing “a high level of service to its customers”. Management viewed this paradigm shift as “critical to the long term success of the franchise”. To implement these changes‚ a new Citibank employee performance
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inventions and fast paced society always looking for a way to save. Citibank in particular has adapted very well to this type of society‚ which will be explained in the paper. Change 3 One industry that is ever changing is the banking industry. It is always trying to accommodate the mass market and appeal to a new generation while still holding on to their affluent clients. One bank in particular is Citibank. This organization has made the changes throughout the year
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Citibank has been known world wide for being one of the largest commercial banks and one of the major international banks. Besides that‚ it is also a public company- FIRST NATIONAL CITY BANK OF NEW YORK as well as the third largest foreign bank in BRUNEI but it has only two branches set up in BRUNEI. For more information‚ Citigroup has the world’s largest financial services network‚ spanning 140 countries with approximately 16‚000 offices worldwide. The company currently employs approximately 260
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