El Caso Zara Dirección de Marketing – Universidad de Valladolid Isabel Gamazo Sara Granero Raúl Canal Álvaro Zubizarreta Objetivos Describir el entorno en el que se desarrolla la actividad de Zara. Examinar el comportamiento y las motivaciones de los consumidores en el mercado de la moda actual. Estudiar las características del mercado de la moda y comprender como lo aborda la empresa: Segmentación Posicionamiento Diferenciación Comprender el entorno competitivo de la empresa. Analizar la
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MINITAB & Six Sigma Hong Kong Society for Quality March 1‚ 2004 1 © Minitab Inc.‚ 2000 Presented By Kristina T. Konrath Minitab Inc. Customer Services Manager tkonrath@minitab.com 2 © Minitab Inc.‚ 2000 Local Representative Buxway Consultants Ltd. Iza Ng Business Development Manager (852) 2783 9299 iza@buxway.com 3 © Minitab Inc.‚ 2000 Agenda • • Minitab History and Products • DMAIC Methodology • MINITAB and MQC Tools • Tutorials (time
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Multiple-criteria decision-making 1 2 “ dadgenaSi 3 AHP (Analytical Hierarchy Process) 4 Car Selection Example Car A $13‚100 18 Deluxe 4-door midsize AM/FM‚ tape 6-cylinder Car B $11‚200 23 Above av. 2-door sport AM/FM Car C $9‚500 29 Standard 2-door compact AM Price MPG Interior Body Radio Engine 4-cylinder 4-cylinder turbo 5 Car Selection Example Alternatives Car A Car B Car C Criteria Price Miles per gallon (MPG) Comfort Style 6 Hierarchy for
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INTRODUCTION COSMETICS What is a cosmetic? The literal meaning of cosmetics as defined by The Oxford English Dictionary is “Having power to adorn‚ embellish or beautify (esp. the complexion)”. What we learn from this definition is that: cosmetics are superficial rather than therapeutic agents. Their work is to beautify‚ promote attractiveness‚ cleanse‚ or alter the appearance without affecting the body’s structure. Cosmetics include a huge range of products such as Lotions Skin creams Face
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A Survey Of OO AND NON-OO Metrics Preethika Devi.K‚Monica S Dept of Computer Science‚ College Of Engineering‚Guindy
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Cited: (1) KINO‚ V.‚ AND SCHACK‚ J . Am. Chem. Soe.‚ 57‚ 1212 C. M.‚ (1935). 2290 (1939). (3) HALPERN‚ J . Electrochem. Soc.‚ 100‚421 (1953). chem. Soc.‚ 106‚ 647 (1959). (6) DEITZ‚ A‚‚ AND HALPERN‚ J . Metah 5‚ I109 (1953). (1959). 2nd ed.‚ Edward Arnold & Co.‚ London‚ 1960. s‚ M. E.‚ r m CHEN‚P. C . ‚ J . Electroehem. Soe.‚ 134 (1951). 2924a (1962).
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18(1): 215–223. Easterby-Smith‚ M.‚ and M. Lyles. 2003. The Blackwell handbook of organizational learning and knowledge management Hansen‚ M.T.‚ N. Nohria‚ and T. Tierney. 1999. What’s your strategy for managing knowledge? Harvard Business Review 77(2): 106–116. Huber‚ G.P. 1991. Organizational learning: The contributing processes and the literatures. Organization Science 2(1): 88–115. King‚ W.R. 2005. Communications and information processing as a critical success factor in the effective knowledge organization
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10 Use of Communication Strategies by Chinese EFL Learners An Mei Foreign Language Department‚ Guizhou University‚ China Sanooch S. Nathalang Human Language Technology Laboratory‚ National Electronics and Computer Technology Center‚ Pathumyani‚ Thailand Abstract This present study reports on an investigation into the CSs used by College English students (or non-English major students) in China. These students are a large group who are studying English and need to use CSs to facilitate
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information system that would gather information on customers of competitors; a definition of CI or Competitive Intelligence is in order. It is the initial connection of hazards and prospects in the marketplace ahead of their obvious appearance or Early Signal Analysis. This is a way of connecting not just widely available information but that which would provide a competitive edge. It is important to remember that CI is legal and not corporate espionage. (Wikipedia‚ 2012) Advantages: * Uncovering new
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270051_Intro_KS3SciMS.qxp 20/1/06 12:14 pm Page 1 Sc KEY STAGE 3 LEVELS Science tests 3–7 2006 Mark scheme for Papers 1 and 2 2006 270051_Intro_KS3SciMS.qxp 20/1/06 12:14 pm Page 2 2006 KS3 Science Mark Scheme Tiers 3−6 and 5−7 Introduction Introduction The test papers will be marked by external markers. The markers will follow the mark scheme in this booklet‚ which is provided here to inform teachers. This booklet includes the mark scheme for paper
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