Q1. How the external and internal analysis of Cirque du Soleil was established? Ans. Internal and external analysis of Cirque du Soleil INTERNAL ANALYSIS: Strength: 1. Largest professional performance group that includes 300 seamstresses‚ engineer‚ makeup artists32 talent scouts and casting staff 2. 20‚000 members of Cirque’s cast‚ who number 2‚700 and speak 27 languages 3. Mass of wonderful shows - Mystere‚ La Nouba‚ O‚ Dralion‚ Varekai‚ and Zumanity‚ which offer
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lots of food and little or no competition. This is where everyone would like to be and it is possible for you to have a Blue Ocean. Consider some of the well known Blue Oceans created by the New York Police Department‚ Southwest Airlines‚ Cirque du Soleil‚ Casella Wine [yellowtail]‚ Nintendo (Wii)‚ Cemex Cement‚ and The Body Shop. These organizations created their blue ocean and so can you. Here are the differences between the Blue and Red Oceans. So just what does this mean? Let’s take
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1. Based on what you have read in the case‚ outline a rudimentary SWOTanalysis for Cirque du Soleil. The s trengths include a large pool of talent to pull from. Along with that‚ they have talent scouts on the look out. The show is virtually completely under one tent. That is they don’t rely on others to produce costumes and such. The company has to sides that run the show‚ a creative and a business side which appears to be a formula for a long and profitable running show. The w eaknesses
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strategy or change consumer’s view. This book also introduce us to how to attract new consumers. The consumers that the competition didn’t get to buy their product or service. By asking yourself some simple question like; why aren’t these people buying or product? An answer to this question might enable you to create a blue ocean strategy. Reach beyond the existing demand. The non-costumers are divided in three groups. The first-tier of non-customers are people already in the market but are waiting
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audiences are in decline‚ but the increase of unwanted attention‚ such as animal rights activists‚ remains. In 1984‚ former circus performer Guy Laliberte and a group of other street performers founded Cirque du Soleil‚ which takes the circus industry to all new heights (Kim & Mauborgne‚ 2004). Cirque du Soleil is a different take on the traditional circus without animals. It takes the circus industry to a whole new level increasing the interest of adults rather than focusing more on children with their
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BLUE OCEAN Denote all the industries not in existence today space Circus Industry Traditional Circus: • Target Market : Children • Dependent to : Star performance‚ animal shows • High fun & humor • High Thrills & dangers unknown market Cirque du Soleil: • Target Market : Adults • Not Dependent to Star performance & animal shows • Reduce fun & humor • Reduce Thrills & dangers • Unique Venue • Theme & Theater Low Cost‚ High Price High Cost‚ Low Price Visi Pramudia http://visipramudia
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uncontested market space‚ or a "Blue Ocean"‚ than by competing head-to-head with other suppliers for known customers in an existing industry. The only way to beat the competition is to stop trying to beat the competition. To understand what Cirque du Soleil has achieved‚ imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries in existence today. This is the known market space. Blue oceans denote all the industries not in existence
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millionaire in just one second‚ but be careful to save enough money for the next days. It is time to sit down and enjoy the show. Las Vegas has an enormous amount of shows all around‚ make sure to watch at least one‚ you will not regret it. From Cirque du Soleil to Chris Angel’s
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Should animals perform in circuses? Traveling circuses have captivated audiences for decades‚ but the hype surrounding these spectacles disguise a serious problem. Whilst the circus performers travel in comfortable automobiles and sleep in warm beds‚ the animals they employ in their acts stay in cramped cages that constantly jostle around in some dark dingy trailer. Even when they actually perform‚ these animals suffer stress and abuse. The use of animals as entertainment in the circus should
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