Blue Ocean Strategy Paper Adel Erolsky University of Phoenix MKT/421 Ron Rosalik August 25‚ 2014 Blue Ocean Strategy Paper In today’s business world‚ competition is a big concern for nearly every corporation. The competition on the market is getting stronger and more difficult to overcome‚ in many situations corporations terminate their products‚ production‚ or their services‚ just because it is impossible to continue; the cost is too high to focus on gathering development projects in marketing
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Q1. How the external and internal analysis of Cirque du Soleil was established? Ans. Internal and external analysis of Cirque du Soleil INTERNAL ANALYSIS: Strength: 1. Largest professional performance group that includes 300 seamstresses‚ engineer‚ makeup artists32 talent scouts and casting staff 2. 20‚000 members of Cirque’s cast‚ who number 2‚700 and speak 27 languages 3. Mass of wonderful shows - Mystere‚ La Nouba‚ O‚ Dralion‚ Varekai‚ and Zumanity‚ which offer
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1. Based on what you have read in the case‚ outline a rudimentary SWOTanalysis for Cirque du Soleil. The s trengths include a large pool of talent to pull from. Along with that‚ they have talent scouts on the look out. The show is virtually completely under one tent. That is they don’t rely on others to produce costumes and such. The company has to sides that run the show‚ a creative and a business side which appears to be a formula for a long and profitable running show. The w eaknesses
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Question 1 Q.1.1) Plagiarism is identified as the act of taking someone else’s work or ideas and establishing them as your own. Examples of plagiarism include copying a fellow student’s work and acknowledging it as your own. Another example would be taking information from a source and not properly referencing the source’s material. Referencing is one method that can be used to combat plagiarism. Referencing is the act of acknowledging the work or ideas of an individual and giving credit
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lots of food and little or no competition. This is where everyone would like to be and it is possible for you to have a Blue Ocean. Consider some of the well known Blue Oceans created by the New York Police Department‚ Southwest Airlines‚ Cirque du Soleil‚ Casella Wine [yellowtail]‚ Nintendo (Wii)‚ Cemex Cement‚ and The Body Shop. These organizations created their blue ocean and so can you. Here are the differences between the Blue and Red Oceans. So just what does this mean? Let’s take
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audiences are in decline‚ but the increase of unwanted attention‚ such as animal rights activists‚ remains. In 1984‚ former circus performer Guy Laliberte and a group of other street performers founded Cirque du Soleil‚ which takes the circus industry to all new heights (Kim & Mauborgne‚ 2004). Cirque du Soleil is a different take on the traditional circus without animals. It takes the circus industry to a whole new level increasing the interest of adults rather than focusing more on children with their
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BLUE OCEAN Denote all the industries not in existence today space Circus Industry Traditional Circus: • Target Market : Children • Dependent to : Star performance‚ animal shows • High fun & humor • High Thrills & dangers unknown market Cirque du Soleil: • Target Market : Adults • Not Dependent to Star performance & animal shows • Reduce fun & humor • Reduce Thrills & dangers • Unique Venue • Theme & Theater Low Cost‚ High Price High Cost‚ Low Price Visi Pramudia http://visipramudia
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Blue ocean strategy 1. Brief introduction 2. Quotes and examples 3. Personal opinion and critics 1. Introduction This book is an introduction to blue ocean strategy. Strategy management is here divided in the two; the red and the blue strategy. First let’s talk about the red ocean‚ red for blood‚ where companies can be compared to sharks eating each other by competing on existing markets with unoriginal strategies especially by competing on price and try to get a bigger market share
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uncontested market space‚ or a "Blue Ocean"‚ than by competing head-to-head with other suppliers for known customers in an existing industry. The only way to beat the competition is to stop trying to beat the competition. To understand what Cirque du Soleil has achieved‚ imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries in existence today. This is the known market space. Blue oceans denote all the industries not in existence
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