CAR- Cirque du Soleil 1) How has Cirque structured and supported its cast to deliver superior performance? Vertical Coordination – all management centered at Montreal HQ. Organization built around charismatic leader – Laliberte. Strategic vision mostly set by Laliberte. HQ is sometimes distant from the touring groups. Shows conceived/designed in Montreal. Directors visit to check the show is being performed as designed (protect the brand and guard the concept). Division of Labor by Product (tours)
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Cirque du Soleil Case Analysis 1. What is Cirque’s product and its strategy? Cirque du Soleil‚ a Quebec based company‚ is a circus that does not has a product. What it does offer is artistic works with a high-quality‚ artistic entertainment. It gives the spectators the experience of a theater and a dance circus without animals‚ which bases its performances on very talented and creative people‚ combining street performances‚ clowns‚ acrobats‚ and gymnasts. Cirque du Soleil’s strategy is to
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Cirque du Soleil is the subject of this year’s selected case! Over the last 24 hours‚ the teams have been analyzing the entertainment company’s partnership with MGM casinos‚ while the Cirque looks to enter new markets at Tokyo Disney Resort‚ Macao and Dubai World. They will have to recommend a sustainable model that can be as profitable as its relationship with MGM Mirage. The following summary is officially made available to the public attending the presentations as of Saturday March 27 at 9:00am
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is Cirque’s product and its strategy? Cirque is an artistic presentation of a circus without animals. According to Society of Human resource management‚ in 1984 a group of street performers‚ clowns‚ acrobats‚ and gymnasts banded together and formed the forerunner of Cirque du Soleil. The group toured Quebec and Ontario and then the United States‚ starting at the Los Angeles Arts Festival. In1992‚ Cirque performed in Asia for the first time. Since 1984‚ Cirque du Soleil has produced many shows; it
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Case: “Cirque Du Soleil‚” HBS #5-403-006. 1. What is Cirque’s product and its strategy? Cirque du Soleil came from the street and now it provides mainly a circus without animals. In 1999‚ Cirque released its first feature film and its first television special. In 2000‚ Cirque created and IMAX large-format film. Also‚ Cirque keeps diversifying its commercial activities in publishing and merchandising. In 1998‚ Cirque opened its first store on the property of Walt Disney world Resort in Florida
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Introduction This report is based on the case study Cirque du Soleil ( “Circus of the Sun”) is a Canadian entertainment company‚ self- described as a “dramatic mix of circus arts and street entertainment”. The company operates globally‚ it was found in 1984 by a 24 year old entrepreneur Guy Laliberte. The aim of this report is to demonstrate an understanding of the importance of team work and team effectiveness in the context of Cirque du Soleil. The emphasis on team have been a critical success
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Cirque du Soleil Recruitment Analysis Introduction “Cirque du Soleil is a multifaceted creative workforce” encompassing “imaginary worlds‚ art forms from around the world‚ acting‚ acrobatic performance‚ dance‚ daring‚ dexterity‚ and grace” (Cirque du Soleil‚ 2010). Putting together the right workforce to achieve this result is not necessarily an easy feat. This paper will explore the recruitment decision-making process for attracting job candidates (demand) from the available labor force (supply)
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production costs. However‚ the Porter’s Five Forces analysis on a traditional circus is not applicable when examining Cirque Du Soleil‚ which truly captures the essence of its slogan “We Reinvent the Circus.” Cirque has been a disruptive innovator in creating a new market for the circus industry by deviating from the boundaries of a traditional circus. At the time of the case report‚ the Cirque occupies a blue ocean‚ of little rivalry‚ has low supplier power‚ and is in a market that has high costs for entrants
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a) Background and Motivation The Cirque du Soleil‚ the arguably most famous circus in the world‚ has been founded in 1984‚ in Quebec‚ Canada. The two initiators of this company‚ Guy Laliberté and Daniel Gauthier‚ have always seen circus with a modern eye. Effectively‚ their power of creativity and their visionary ideas have been the key ingredients to make this circus a global empire. The comparative advantage which makes the Cirque du Soleil so unassailable is its creative inspiration and the perfection
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1. Based on what you read in the case‚ outline a rudimentary SWOT analysis for Cirque Du Soleil. A: Strengths: Every show in 20 years has produced a profit‚ encourages creativity‚ niche‚ financially strong‚ well known‚ great marketing‚ technology‚ database of 20‚000 potential employees‚ shows have a long run (10 to 12 years)‚ talent scouts recruit from all over the world‚ creative‚ leadership. Creative production staff. Great locations. Excellent leadership. B: Weaknesses: High turnover (people
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