The Strategic Human Capital Case Study The Cirque du Soleil and Its Continued growth Chen Chen The Johns Hopkins University Carey Business School The Cirque du Soleil and Its Continued growth The product and strategy of Cirque du Soleil "We are not a product company‚ we are an artistic works company." said Mario D ’ Amico‚ the executive vice president of marketing in Cirque du Soleil. Cirque du Soleil launched a whole new approach of circus‚ called "New American Circus"
Premium Cirque du Soleil
Cirque Du Soleil Case Study 1.Identify ALL resources and capabilities possessed by Cirque du Soleil: column 1 a/ which of them are a “must” for any cirque? b/ which of them are rare/unique to Cirque du Soleil? (note these resources with asterisk * in that same column) 2. Which of the rare resources possessed by Cirque du Soleil create value? How? (column 2) 3. What is Cirque du Soleil’s core competence (if any)? (column 3) All Resources: Innovative‚ Creativity‚ unique show‚ Diversified
Premium Cirque du Soleil Inflation Economics
MBC 635 Instructor’s Solution for Cirque du Soleil Tour Planning Fall 2012 Discussion Questions: Tour Planning at Cirque du Soleil: HEC Montreal Centre for Case Studies‚ HEC025‐ PDF‐ENG‚ March 1‚ 2011. 1) The main decisions facing Cirque is whether Istanbul is an attractive destination and if so‚ whether it partners with Turkish Television and Entertainment Society (TTE) and/or with the City of Istanbul/Ministry of Culture and Tourism (MCT). To begin your analysis‚ please enumerate the
Premium Cirque du Soleil
costs millions of dollars to develop and produce. The challenges. High production costs and values mean high ticket prices. To justify the cost to the audience‚ Cirque must do two things: continue to come up with spectacular ideas; and continue to find‚ recruit and train enough of the right people. Both are tough. The market for Cirque is maturing. An estimated 90m people have seen a performance. How do you leave them wanting more? Performers tend to have short careers: the attrition rate is about
Premium Cirque du Soleil The Beatles George Martin
STRATEGIC MANAGEMENT CIRCUS CASE B Jorge Tarzijan Questions: Cirque du Soleil 1. Is the business model of Cirque Du Soleil different from the business model of traditional circus? Why? 2. What are the main differences between the choices selected by Cirque Du Soleil and the traditional circus? 3. When you compare Cirque du Soleil with the conventional circus‚ which are the elements kept by Le Cirque? Which ones were downplayed and which ones were played up? 4. How does Cirque du Soleil create superior
Premium Cirque du Soleil Revenue Circus
Business 138 – Marketing Assignment #1: Case Study on Cirque du Soleil Cirque du Soleil (French: Cirque du Soleil‚ formerly known as Cirque du Soleil)‚ Montreal‚ Quebec‚ Canada’s an entertainment company and the name of the performing groups. Cirque du Soleil was founded in 1984 in Quebec Baie-Saint-Paul. Cirque du Soleil has been described as a modern circus. They will be integrated circus show in front of an audience full story. In addition to touring Cirque du Soleil project‚ but also has a resident
Premium Cirque du Soleil Performance Performing arts
Cirque du Soleil Background: Cirque du Soleil was the first ever circus group that evolved its self to the commercial world by introducing the simple but innovative and unique concept of combining the traditional circus acts with opera‚ dance‚ theatre and live music. Cirque du Soleil ensured success by executing the concept to the point of perfection. Excellent choreography and amazing pyrotechnics were the backbone of their success. The experience of a Cirque du Soleil show is considered to be as
Premium Circus Cirque du Soleil
Case study: Cirque du Soleil SWOT analysis: Strenghts: * Very methodical approach of each project. * Planning process * Very efficient * Planning strategy starts 3-5 years before the event * Administrative side very accurate: * Detailed nomenclature on setup and tear-down tasks: everything must be done in a precise order‚ because tasks can only carried out once others have been completed. Nomenclature allows the company to ensure the proper packing and labelling
Premium Cirque du Soleil Istanbul Turkey
Cirque du Soleil Notes INTRODUCTION LEADERSHIP * Marc Gagnon – Chief Operating officer – Started 1989 * First task: Write a termination policy * Employee newsletter – la boule – employee submissions completely uncensored. * How do we reach our people? How do we keep them focused? * Tried to create a strong sense of community & family. * Struggle with benevolent parent & official employer * Mario D’Amico – Executive Vice President Marketing
Premium Cirque du Soleil
1. Cirque du Soleil combined street performers‚ clowns‚ acrobats‚ and gymnasts to present feats and create theater and dance dramas. Besides the circus performance‚ Cirque du Soleil has multimedia division‚ which has released feature film and television special. It also created an IMAX large-format film. Moreover‚ Cirque du Soleil keeps diversifying its commercial activities in publishing and merchandising by opening store on the property of Walt Disney world Resort in Florida. Regarding the stage
Premium Cirque du Soleil Performance Performing arts