Research Brief Contents: 1. Background 2. Project Rationale 3. Objectives 4. Outline of Possible Method 5. Reporting and Presentational Requirements 6. Timing 1. Background Systems Interiors began trading in 1986 as the office furniture supply division of the BDS group of companies. BDS Group Ltd is the parent company of the BDS group of companies‚ the first of which was formed in the early 1940’s. The Group’s business activities include construction‚ house building‚ shopfitting‚ window and
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CIM PROFESSIONAL CERTIFICATE IN MARKETING ASSESSING THE MARKETING ENVIRONMENT CASE STUDY: Cadbury MOCK EXAM FOR THE DECEMBER 2010 PAPER Part A – Answer All Tasks (40%) It is recommended you spend approximately ONE hour on Part A Task One Define the following terms and briefly explain their significance to Cadbury • Brand extension • Fairtrade • Nostalgia • Hostile takeover (8 marks) CIM PROFESSIONAL CERTIFICATE IN MARKETING ASSESSING THE MARKETING ENVIRONMENT CASE STUDY: Cadbury
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Assignment – Managing Corporate Reputation CIM Membership No : 12353421 Word count (Excluding table of contents‚ headings‚ appendices‚ references‚ footnotes and information contained within figures –4077) TASK ONE WORD COUNT: 2567 TASK TWO WORD COUNT: 1510 TOTAL WORD COUNT: 4077 DEVELOPING CORPORATE BRANDING AS A ROBUST CORPORATE REPUTATION
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uncertainty of consumers expectation and possible reactions to the new business strategy. (Source: http://www.davidjones.com.au/For-Investors/Financial-Statistics-and-Share-information) Background of any factors that prompt the need for research New CEO Ian Moir is optimistic about the take-over‚ aiming to turn David Jones annual profit to 130m within 5 years. (Korporaal‚ 2014) ‘Retail shopping is not dead. Bad retail shopping is’ says Ian Moir. His plan for David Jones involves several
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products offering the best value for money. To achieve more growth and to enter new markets‚ IKEA opened stores in big markets such as the USA‚ Italy‚ France‚ UK and Belgium in 1980s The company introduced its new customer club card called “IKEA FAMILY’ in 1984. Today‘s modern IKEA started its formation during this time. During 1990s‚ IKEA became larger by introducing IKEA‘s children product line to the market. The company‘s focus was to provide furnishing solutions for families with children
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Student ID – for office use only Enrolment Form | CIM Full-Time Courses 2012/13 Please use black ink to complete all sections of this Enrolment form in CAPITAL LETTERS and return to: programs@lsbf.org.uk London School of Business & Finance‚ Admissions‚ 8/9 Holborn‚ London‚ EC1N 2LL‚ United Kingdom; or Fax to: +44 207 8232302 For more up-to-date information about the application process please refer to www.lsbf.org.uk/students/apply.html Please affix a passport photograph here Family Name
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MARKET BRIEF COPPER WIRE IN THE PHILIPPINES Table of Contents 1. Overview a. Description about the Copper in the Philippines b. Trade Data c. State Competitors 2. Consumer tastes 3. Trade policy and its derivatives products in the Philippines 4. Marketing Distribution Channels 5. Analysis a. Strength; b. Weakness; c. Opportunities; d. Barriers; 6. Recommendations; 7. Institutions/Agencies
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Professional Diploma in Marketing 543 – Project Management in Marketing Work-Based Project Brief and Mark Scheme June 2014 Candidates are required to choose ONE out of the following TWO project briefs: Option One – Mobile marketing Option Two – Sponsorship (detailed separately) CIM Regulations Candidates must ensure that they are CIM studying members and have registered for this assignment by the required CIM deadline (printed on page six of the guidance notes). Once booked‚ if candidates later
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Student Assignment Covering Form Course/Unit Information Course Pearson (Edexcel) BTEC Level 7Extended Diploma in Strategic Management & Leadership Unit No. Unit 6 Unit Name Creative and Innovative Management Unit code F/602/2064 Batch I11/I21– CIM–1408 Student Information (To be filled by the student prior submitting the assignment) Name Westford Student ID Edexcel Student ID Email Date of Submission Student Declaration I‚ _________________ (Name) hereby confirm that this assignment is
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original printed version. Table of Contents Preface Chapter 1: The Role Of Marketing Research Chapter Objectives Structure Of The Chapter The role and limitations of marketing research A definition of marketing research The purpose of the research Clear‚ concise‚ attainable‚ measurable and quantifiable objectives The need to set a time horizon for marketing research A reporting period The research proposal Step 1: Problem definition Step 2: Hypothesis generation Step 3: Decision on
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