Executive Summary Introduction During the Late 1960’s the Ford Motor Company was one of the leading auto manufactures in the United States. Ford was credited with revolutionizing the muscle car era of the 1950’s and 1960’s. During the mid 1960’s Lee Iacocca helped Ford establish itself in the late 1960’s with the introduction of the Ford Mustang. During this time foreign auto manufactures were gaining market share in the mid to compact car markets. This was largely due to customers seeking more fuel
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Ford Pinto - Executive Summary MGT216 12/06/2010 Executive Summary Ford Motor Company introduced the Ford Pinto into the consumer market place and the end result was profit over human life. Ford Motor Company analyzed the cost of replacing an inexpensive part and found that it was cheaper to pay for suits resulting in accidental deaths and injuries. This summary will provide details and the factors surrounding the Ford Pinto case‚ the results of the production of the car and how Ford
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STUDENT’S CERTIFICATE Certified that this report is prepared based on the term paper project undertaken by me in GENERAL MOTORS BANRUPTCY under the able guidance of Dr.Richa Raghuvanshi in partial fulfillment of the requirement for award of degree of B.Com(H) from Amity University‚ Uttar Pradesh. Date-------------------- --------------- ----------------- ----------------- Siddharth Dixit Dr.Richa Raghuvanshi Prof. V. P. Sahi Lecturer (ABS)
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morally right to continue selling the defective car that has a chance to cause harm to a human life without recalling given that you know the solution & cost associated? 3. Identify the affected PARTIES. Recall Coordinator - Decision Maker Iacocca Ford Motor Co. Employees of the company Consumers Victims Victims Family Media Lawyers Regulators - NTHSA Competitors (specifically‚ Japanese and German) 4. Identify the CONSEQUENCES. State: (a) the _consequentialist principle
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Ronnell Parker Colorado Tech University MKT 350- 1302B Prof. Jarrell Research Profile Proposal May 27‚ 2013 Abstract In a researched proposal‚ it addresses a particular project academic or scientific research. A research proposal contains extensive literature reviews and must offer convincing support of need for the research being proposed. Thus‚ this why a proposal is written‚ it is a scheme from a sellers to a prospective customer. Overall the main purpose is to fulfill the requirements
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References: 1. R H Kilman‚ M J Saxton and R Serpa‚ “Gaining control of the corporate culture‚” Jossey-Bass‚ 1985. 4. Fling Jerry‚ “Company of the year Chrysler‚” Forbes‚ January 13‚ 1997‚ pp. 83-87. 5. Clayton Christensen‚ “The Innovator’s Dilemma‚” Harvard Business School Press‚ 1997. 6. Mark L Sirower‚ “The Synergy Trap‚” The Free Press‚ New York‚ 1997. 7. Ronald A Ashkenas‚ Lawrence J DeMonaco and Suzanne
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[TITLE PAGE] INTRODUCTION General Motors Co is an American multinational automotive corporation and among the world’s big automakers by vehicle sales (GALLIGIAN‚ 2012)‚ in dong business more than 150 countries. General Motors is like divided into five businesses in segments: GM Europe‚ GM International Operations‚ GM North America‚ GM South America and GM Financial (GM Report‚ 2012). In (2009)‚ General Motors had several brands and merged from government backed in
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Table of Contents Executive Summary 3 Reason to Choose Lamborghini 4 Brand History 5 1963-72……………………………………………………………………………………………………………………………………………6 1973-87 7 1987-93 8 1994-98 9 1998 and beyond 10 Brand Summary 11 Brand Values 12 Points of Parity 12 Unique Selling Point 13 Brand Distinctive Features 13 Brand Identity and Equity 14 Points of Difference 15 Brand Architecture 15 Marketing Environment 16 Target Market….…………………………………………………………………………………………………………………….………16 Competition………………………………………………….……………………………………………………………………………
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of Phoenix Take a Side Bad business decisions can be seen throughout history; however none has stirred such controversy as the error made by Ford Motor Credit concerning the 1971 Ford Pinto. Despite many safety concerns Ford CEO‚ Lee Iacocca and Ford executives began the production and distribution of the 1971 Ford Pinto. During routine safety tests of production models‚ it was discovered that every Ford Pinto tested and sustained a ruptured fuel tank during a slow to moderate speed rear
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replacing them with outsiders. A less acid form of criticism has been laid on by the camp of Kirk Kerkorian‚ whose Tracinda Corp. owns just under 10% of GM’s stock. In January‚ Kerkorian’s advisor Jerry York‚ a turnaround veteran himself (at Iacocca’s Chrysler and Lou Gerstner’s IBM)‚ gave a long luncheon speech at the Detroit auto show that accused GM’s executives of lacking "urgency" and "sense of purpose." York’s reason for growling: Kerkorian’s losses‚ about $172 million of them realized at this point
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