Apple‚ a Socially Responsible Corporation It is no mystery that companies exist and desire to make a profit from their product or service being offered. However‚ it is becoming increasing popular that companies desire to achieve social responsibility in order to increase their public image‚ which in turn should lead to increased profits. In this class‚ we learned that social responsibility is the duty to take an action that will benefit the interests of society and the organization (Kinicki &
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Starbucks Corporation Since implementing its supplier social responsibility standards in 2006‚ Starbucks has engaged in more than 500 factory assessments and continues to work with more than 70 factories on improving their social and environmental standards. As part of its 2015 global-responsibility goals‚ Starbucks aims to volunteer one million community service hours globally. Starbucks has achieved LEED certification for 116 stores in 12 countries‚ with 69 per cent of company-owned stores
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Socially Responsible Marketing Table of Contents Origins of Social Marketing 1 Definition of Socially Responsible Marketing: 2 Social Issues: 2 Bono’s Product (RED) Initiative: Reducing CSR to Cause-Related Marketing by Stefano Ponte‚ Lisa Ann Richey and Mike Baab 3 Social Marketing Mix 3 Product – offer made to target adopters 3 Price – costs that consumers have to bear 4 Special focus on GAP: 5 ETHICS 6 Definition 6 The Organisational Moral Development Model – Reidenbach
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CR Leaders Corner Business‚ Finance‚ and Media That Matters: A Conversation Back in the 1990s‚ then-Harvard Business School professor J. Gregory Dees described the convergence of characteristics and principles governing non-profit and profit organizations‚ a nexus he dubbed “social entrepreneurship”. At that time‚ he was developing HBS’ Social Enterprise Initiative‚ and then went on to launch Stanford’s Center for Social Innovation and Duke’s Center for the Advancement of Social Entrepreneurship
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automaker‚ made it to the Forbes’ top 10 list of the most socially responsible companies of 2013 (Forbes). For years‚ BMW focused on education‚ intercultural understanding‚ road safety‚ health‚ community relations and cultural issues; In October 2012 BMW started concentrating on the efficient use of resources and intercultural innovation and social inclusion. References Socially responsible companies (03-10-2014):
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Issue: Should corporations be socially responsible or just solely profit driven? Bibliography Ayn Rand. “the anti-industrial revolution” from the new left: The Anti0Industrial Revolution‚ Penguin Group New Zealand‚ Limited‚ 1996‚ 127-151 Joel bakan. “The Corporate rise to dominance” from The Corporation: The Pathological Pursuit of Profit and Power‚ Simon & Schuster‚ 2005‚ 5-27 John Steinbeck. “ The Grapes of Wrath: Chapter 5 “from The Grapes of Wrath‚ Josef Weinberger Plays‚ 2008‚
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A comprehensive study of responsible commerce broadens one’s perspective regarding the importance of a social paradigm within the ethics of business. By undertaking this subject‚ I was able to develop my understanding of the role of morality in business and how differing ethical theories impact upon stakeholders. Acting to benefit the interests of a majority is at the core of the consequentialist theory of utilitarianism‚ a philosophy carefully examined throughout the semester. Its merits and faults
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SOCIALLY RESPONSIBLE Telus Corp. Nowadays many successful companies are making corporate social responsibility a key to business. Telus was selected to one of the Top 50 Socially Responsible Corporation in Canada that Maclean’s published in 2011. In response to the 2011 Alberta fires‚ the company provided free wireless calling‚ a stoppage on billing‚ long-distance calling cards‚ replacement cellphones and over 1‚600 comfort kits for relief workers and residents of Slave Lake (Jantzi-Sustainalytics
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FONTERRA AS A SOCIALLY RESPONSIBLE COMPANY Executive summary Fonterra is a co-operatively owned multinational dairy company and also New Zealand’s largest company. The purpose of this report was to determine the company’s public image as well as investigate whether the company operates in a socially responsible manner. An analysis of various instances in which Fonterra has appeared in the media was conducted with the perspectives on corporate social responsibility in mind. The conclusions were
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that companies have a responsibility to do what’s right for the public. Most of the time doing what is right reflects profits for the company. The article talks about socially responsible business practices being irrelevant because it is all an illusion‚ and potentially a dangerous one. The whole reasoning behind socially responsible business practices being irrelevant is that in most cases‚ doing what is best for society means sacrificing something from your own company (profits). An example would
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