Ref: Marketing 1.0 Introduction 1.1 The major intention of this report is to gain an understanding of how the two companies achieve their marketing corporate objectives through a comparison of two different companies based on their marketing mix. 1.2 The two companies that will be based on this report are Christian Dior and its competitor Chanel. Both companies are in the fashion industry. They are the top fashion brands to be known throughout the world. 1.3 The marketing mix includes
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product: Dior’s Perfume‚ J’adore 1. J’adore is a timeless fragrance by Christian Dior. It was created in 1999 and remains one of the most popular fragrances of the brand for women. Christian Dior‚ the father of the “New Look”‚ had for mail goal to “save women from nature”. Dior is known everywhere in the world. “Absolute feminity” is one of the slogans for J’adore. 2. Dior uses different market segmentations to sell their product. First of all‚ there is a geographic segmentation. Perfumes are luxury
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Brand Overview Christian Dior — the magical name that for forty-seven years now has been synonymous the world over with the enchantment of French fashion‚ elegance and style is a luxury goods company controlled and chaired by businessman Bernard Arnault who also heads LVMH Moët Hennessy • Louis Vuitton – the world’s largest luxury group.. Regardless of the intrinsically fleeting nature of this creative sphere and the endless cycle of seasonal collections‚ the House of Christian Dior has somehow withstood
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Women all over the world have been embraced with Christian Dior ’s "New Look" which has changed fashion in many ways for the better. Christian Dior was born was born on January 21‚ 1905 in Granville‚ Normandy. When Christian was young‚ he and his family‚ that consisted of‚ Madeline and Maurice Dior his parents‚ and his four siblings‚ lived in Paris‚ France. The family also had a home in Granville on the coast near St. Malo‚ where they would often vacation to during the holiday. Here they would help
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Christian Dior The Dior Couture fashion house was founded in 1946 by the French designer Christian Dior. Dior was the most influential designer in the 1950’s and held his first couture fashion show on 12th February 1947. The collection consisted of a range of luxurious clothes‚ soft shoulders‚ narrow waists and full flowing skirts. This was to be named the New Look. (Fig 1) ‘The New Look’ 1950’s The New Look was a new concept on life for the post-war era. Dior was correct to assume people
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Christian Dior (1905-1957) Christian Dior was born in 1905 in the small French coastal town of Granville‚ the son of a wealthy fertilizer manufacturer. His family had high hopes that the young Christian would become a diplomat. However‚ Dior was artistic and when he left school in 1928 he received money from his father to open a small art gallery. His gallery sold art by the likes of Pablo Picasso but after a financial blow his father lost control of his company and the young Dior was forced to
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| A REPORT ON CHRISTIAN DIOR | STUDENT NO:200912051 | | | | AKNOWLEDGEMENT I would like to say thank you everyone who helped me to finish this assessment successfully and to God almighty that saw me through all this. TABLE OF CONTENTS CHAPTER 1 INTRODUCTION........................................................................................................1 AIMS AND OBJECTIVES............................................................................................2 LIST
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They were faced against Christian Dior and The New Look of 1947. As he brought out the infamous hourglass figure on to runways‚ it sparked a fire in pop culture. The look gave women around the world femininity and featured their cinched waist‚ accented bust and fulllength pleated skirt. With the launch of Dior’s first collection‚ in February 1947‚ he turned the fashion world upside down with a bold stroke. Christian Dior (19051957) founder of Dior Company‚ commonly known f
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Patricia Al-Masri 201004181 Figure 1 Christian Dior fixing the dress he designed on a model. Figure 1 Christian Dior fixing the dress he designed on a model. On February 2‚ 1947‚ Christian Dior launched his first fashion collection for Spring/Summer 1947‚ “Carolle”‚ thus putting an end to the wartime styles that had dominated the fashion world ever since 1939. The new collection went down in the fashion history and got to be known by the name of the “New Look”. During World War II
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International marketing communications Portfolio: Dior Addict Content Introduction FRANCE I. Marketing analysis p 4 A. PESTL p 4 B. Opportunity / Threat p 4 C. Strengths / Weaknesses p 5 D. Segmentation p 5 II. Communication analysis p 5 A. Christian Dior`s image p 5 B. Mode of communication p 6 1. Basic offer p 6 a. FAB terminology p 6 2. Persuasive communication p 6 a. Target description p 6
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