MKTG 401 Marketing Strategy Paper 1. Introduction Christian Dior Parfums is a division of Dior‚ and was founded in 1947 by Christian Dior.1 The company operates over 235 boutiques internationally and plans to continue growth in the future. Dior has approximately 42% stake in the luxury goods giant LVMH. The House of Dior‚ known as the headquarters for the company‚ is located at 30 Avenue Montaigne in Paris France.2 The product this paper will focus on will be the J’adore Eau de Parfum Spray in
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the 80’s‚ jewelry came out with charm bracelets‚ especially the ones that held gold charm‚ on the 50’s decade‚ the fashion accessories that headed this market‚ were big bags‚ flower‚ stripes‚ sports and abstracts shapes trends. Over the 50’s‚ Christian Dior came up as come of the very important designers in Europe‚ by the way he used to design the princess trends. During the 80’s‚ rock fashion was positioned as the biggest influence on this period. It brought the long hair‚ platinum and blonder‚
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selection. Handbags‚ accessories‚ wallets‚ jewelry‚ belts‚ and shoes are some of the products Coach offers. These products are part of an extremely competitive industry that has many competitive designers such as Giorgio Armani‚ Kenneth Cole‚ Christian Dior‚ and Carolina Herrera. Taking into account its relatively new entrance into the Canadian market‚ Coach has been noticeably successful. Most of it can be accredited to its commitment in growing and developing their sales staff. Programs such as
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ALEXANDER MCQUEEN Fashion Designer (1969 - 2010) ALEXANDER MCQUEEN (1969 - 2010) burst onto the fashion stage in 1992‚ courting controversy as headlines hailed him as the new enfant terrible. Though contentious and frequently misunderstood‚ he established the fashion label that is now internationally acclaimed and coveted without compromising his approach. From the start of his career McQueen has both shocked and delighted his audience with raw presentations often depicting bleak history and anarchic
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DUE FRAGRANZE PUBBLICITARIE A CONFRONTO. Nella presente relazione si prenderà in considerazione l’analisi degli stili‚ integrata da altre osservazioni‚ di due spot pubblicitari legati al settore merceologico dei profumi: Midnight Poison di Christian Dior - 2007(reperibile al seguente link: http://it.youtube.com/watch?v=SnusjlDPcoo) e Temptation di Impulse - 1984(visionabile a questo indirizzo: http://it.youtube.com/watch?v=LPz0OSBOwoI). Entrambe le pubblicità sono connesse alla comunicazione
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Jean Cocteau on the Dior brand. In this presentation‚ we will try to decipher the planetary success of a fragrance that many women have adopted with fervor: J’adore Dior. This famous perfume is celebrating its 10th anniversary and its success has always seen a rise.The perfume ranks the first in the top-selling perfumes (or second‚ depending on the year)‚ and it has become a must have accessory along with the classic Chanel No. 5 and Angel by Thierry Mugler. The Christian Dior company was born in
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Luxury Retail Management Individual Assignment Luxury Brands Digital & OMNI Retail Strategies Decoding DIOR DNA • • • Feminine Princess Sexy CODES • • • Cannage Knot & Oval Rose • • Flirtatious Française • • Avenue Montaigne New Look Distribution Strategy • Dior Beauty is following a multi-channel distribution strategy worldwide. • Mainly sell products at wholesale to dealers and retailers including department stores. • Also sell beauty products in brand retail store together with ready-to-wear
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International marketing communications Portfolio: Dior Addict Content Introduction FRANCE I. Marketing analysis p 4 A. PESTL p 4 B. Opportunity / Threat p 4 C. Strengths / Weaknesses p 5 D. Segmentation p 5 II. Communication analysis p 5 A. Christian Dior`s image p 5 B. Mode of communication p 6 1. Basic offer p 6 a. FAB terminology p 6 2. Persuasive communication p 6 a. Target description p 6
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Demographics 2013 Contents Week 1 – Introduction of Demographics 4 Six Interrelated Macro environmental Forces 4 Key Demographic Trends 5 Economic conditions 5 External Macro environment 5 Competition 5 Social and Cultural Forces 7 Industry Life Cycles 8 Political and Legal Forces 8 Fiscal and Monetary policy 8 Week 2 – Basic Demographic measures 10 Basic Demographics Measures 10 Descriptive Statistic methods 10 Types of Data 11 Comparing and Evaluating Data 12
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Summary: Population Demographics The world is having a demographic shift that will restructure societies‚ economies and markets in the future. According to United Nations forecasts‚ the world population will either stabilize or peak around 2050 (Rob Norton‚ 2010). For the past centuries‚ the population was at an ever-accelerating rate. However the population will stop increasing because of decreasing birth rates as nations advance economically. The world’s population‚ especially in developed countries
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