UNIVERSITY GRADUATE STUDENTS’ PURCHASE BEHAVIOR SANITPONG SAITHIP CHUNHAPAK MOUNGTHONG PAMITTASIL UNGTAWORNDEE An Independent Study Submitted in Partial Fulfillment of the Requirement for the Master of Business Administration Degree (International Program) May 2008 Copyright 2008 by Naresuan University The independent study entitled “Purchase of Cosmetic Products: A Study of Factors Influencing Naresuan University Graduate Students’ Purchase Behavior”‚ submitted in partial fulfillment of
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A STUDY ON THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER PURCHASE BEHAVIOR INTRODUCTION TO THE ORGANISATION: The Landmark Group was started thirty years ago‚ with the mission of becoming one of the foremost retailers in the Middle East. This‚ by providing customers with a wide range of high quality products at exceptional value. From a single children’s store set up in 1973‚ in Bahrain‚ the Group has expanded exponentially and currently operates over 500 stores‚ several concepts & business interests
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250AD – 1000AD The earliest record of chocolate consumption dates from the Classic period of the Ancient Maya of Mexico and Central America. The Maya and their ancestors made chocolate into a spicy drink (cacao paste mixed with chili peppers‚ vanilla and other ingredients) that they used in ceremonies. 14th – 16th century The Aztec‚ between the 14th and 16th centuries‚ were among those who had to trade for cacao and often required that citizens and conquered peoples pay their tribute in cacao seeds—a
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Case 7: Rogers’ Chocolates Vertical integration is present in Rogers’ because they participate in many of the steps included in the industry value chain. Firstly‚ Rogers’ produces all of their products in-house and packages them by hand. Furthermore‚ Rogers’ is fully involved in the marketing and selling of their products to consumers through their wholly owned retail stores‚ particularly Sam’s Deli‚ and by also accepting online and mail orders. This makes it evident that Rogers’ engages in
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This is conceptualized at an aggregate level in terms of self-brand connections. Reference Groups: Social groups that are important to a consumer and against which he/she compares himself/herself. * Member group: a reference group to which an individual belongs * Aspiration Group: A reference group to which an individual wishes to belong * Consumers use others as a source of information to shape and evaluate their beliefs about the world. * Types of reference groups (Park &
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Ravindran PGP 14/138 Section A Contact Lens: Study on the Consumer Buying Behavior Contents Executive Summary 3 Objective 3 Importance to business and marketing 3 Introduction 4 Types of contact lenses 4 Brands 5 Comparison with Spectacles and Lasik 5 Research Methodology 5 Insights from Secondary Research 6 Insights from Interview and Survey 6 Analysis 6 Hierarchy of Effects: ABC model 7 Consumer Involvement: High Involvement/Emotional 7 Looking Glass self
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Consumer Behaviour in Automobile Purchasing What is Consumer Behaviour? Consumer behaviour can be defined as the acts of consumers directly involved in obtaining‚ using and disposing of economic goods and services‚ including the decision process that precede and determine their acts. The study of how and why people purchase goods and services is termed consumer buying behaviour. The term covers the decision-making processes from those that precede the purchase of goods or services to the
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Cadbury Dairy Milk Background: Cadbury dominates the chocolate market in India with a 70% share of the market. Cadbury Dairy Milk is its largest chocolate brand which accounts fro a third of every chocolate bar consumed. The Task: In 2005 the task before Cadbury Dairy Milk was to increase its consumer franchise. The Strategy: * The task was to get the youth audience to adopt Cadbury Dairy Milk in the sweet eating or " muh meetha karna" moments * The campaign of " Jab Pappu Pass
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SUMMER INTERNSHIP PROJECT REPORT ON “CONSUMER BEHAVIOR AND BRAND AWARENESS OF ANKUR SALT” Prepared By: Suresh Maheshwari (M.B.A. SEM. – II) Academic Year 2012-13 Roll No.37 Enrollment No. 117590590037 Shree H. N. Shukla College of Management Studies Submitted To: Gujarat Technological University Under the guidance of: Asst. Prof. Jayraj Bhuptani Shree H. N. Shukla College of Management Studies ABSTRACT This report is prepared at Ankur Chemfood Limited‚ Gandhidham
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INTRODUCTION This section of the report presents the origin of the report‚ "Consumer Behavior Analysis of Magic Toothpowder" and outlines its main objectives‚ limitations and the sources of information used in its formation of the report. 1.1 BACKGROUND OF THE REPORT The report‚ "Consumer Behavior Analysis of Magic Toothpowder"‚ is prepared in compliance with the partial requirement of the course Consumer Behavior (M403)‚ instructed by Mr. Syed Munir Khasru‚ Associate Professor‚ Institute of
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