global scale‚ such as Mars incorporated‚ these tools are even more important to assess. Describe Main Line of Business of the Company Mars Inc. is one of the largest privately owned companies in the U.S.A alone (FAQs‚ 2012). Best known for their chocolates and candies; the company offers a diversity of other products from segmented areas within their company concerning pet care products‚ symbioscience‚ drinks‚ gum‚ and foods (Market Summaries‚ 2012). The company has approximately over 70‚000 associates
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1.0 - ANALYSIS OF THE PRESENT SITUATION OF THE COMPANY 1.1 - Background of Hershey Company The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey‚ Pa.‚ The Hershey Company has operations throughout the world and approximately 14‚000 employees. With revenues of more than $6.6 billion‚ Hershey offers confectionery products under more than 80 brand names‚ including such iconic
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International to develop their capacity in this area. Some disadvantages are: 1. The consumer pays more which may not go to the grower/supplier. 2. Products may not reach mainstream market thus staying in specialty stores. Some examples of chocolate that are fair trade sold in Australia are: Cadbury
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THE HERSHEY CHOCOLATE COMPANY INTRODUCTION The Hershey Company was originally a purely chocolate manufacturer but extended to wafers and other products‚ some even non-chocolate. Now‚ the Hershey Company has grown to become a leader when it comes to dark chocolate and premium chocolate. Hershey’s Mission Statement is “Bringing sweet moments of Hershey happiness to the world every day” (www.thehersheycompany.com). This means delivering quality confectionary to consumer for all occasion‚ being
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If yes‚ then good for you. If not‚ then I shall present you our savior‚ chocolate. Research shows that chocolate contains phenylephylamine‚ the same hormones your brain triggers when you are in love. So‚ let chocolate help you until you are able to get the partner that you’ve desired. And thats not all the benefits that our lovely chocolate has provided us. Ever concerned that your body ages too fast? Well‚ chocolate contains antioxidant‚ a substance that slows down your body’s aging. This
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Thornton’s Thornton’s Thorntons Plc is one of the United Kingdom’s leading manufacturers and retailer of specialist chocolates. It is a British chocolate company established by Joseph William Thornton in 1911‚ the company remains more than 30 percent owned by the Thornton family. It is a company of nearly £200 million turnover with 400 shops and number of franchise. There are currently 4‚539 employees working with the company. The company had followed a strategy of in-house manufacture and retailing
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SUMMARY Chocolates had its beginnings in the times of the Mayas and the Aztecs when they beat cocoa into a pulp and made a bitter frothy chocolate out of them. They first became popular in Europe in a highly unrefined form. Then the Hershey Food Company was the first to bring out chocolates in the currently popular solid form. The main ingredient of chocolates is cocoa‚ grown mainly on the equatorial zones of South America. The other ingredients that go into the making of chocolates are: sugar
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Cadbury’s in India The word ‘chocolate’ has been traced back in ancient times from central America –civilizations Aztec and Maya ‚Chocolate made from roasted cocoa beans was mostly enjoyed and relished all over the history as a drink . In ancient times as the expensive cocoa were gifted when a newly born arrives in a family or any religious occasions. Even the traders used to exchange it for jade‚ clothes etc.‚ till recent times the chocolate has been just the plain chocolate. However Sir Hans Sloane
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business. By 1901‚ the chocolate Industry in America was growing rapidly. Hershey’s sales reached $662‚000 that year‚ creating the need for a new factory. Mr. Hershey moved his company to Derry Church‚ Pennsylvania‚ a town that was renamed Hershey in 1906. The new Hershey factory provided a means of mass-producing a single chocolate product. In 1909 the Milton Hershey School for Orphans was founded. Mr. and Mrs. Hershey could not have children‚ so for years the Hershey chocolate Company operated mainly
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CADBURY INDIA LIMITED Cadbury India Limited is the biggest chocolate importer and manufacturer in India since 1948 (Cadbury‚ 2007)‚ launching series of chocolates for the various segments and strata of people in India’s large and diverse population. Exploiting the monopoly of Cadbury’s market can be highly beneficial and profitable by launching our product‚ Cadbury Choco Slim‚ a diet chocolate which will specifically serve the needs and wants of the higher income group who are more health conscious
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