INTER FLOW COMMUNICATION: Type of Business: Creative media Outdoor agency Services: Consumer research Brand development Branch architecture Corporate identity Communication Audit Creative Concepts TV‚ Radio Commercial production Print point of sale and Premises Branding 3D Design Photography Film Production Post Production Media Planning and Buying Clients: 7UP Cheetos Pso Ptcl Barclays Skin Care Kisan Singer Mirinda Bubblegummers Maria
Premium Pakistan Karachi Sindh
Group Centralizes Its Supply Chain Processes and Brings Its Innovative Cheese Brands to a Global Audience B el Group was established in 1865 in a mountainous region of France called Jura. Cheese maker Léon Bel discovered that‚ by melting whole cheese with butter‚ he could create processed cheese with a much longer shelf life. He decided to call his new product La Vache Qui Rit‚ or The Laughing Cow — and a global brand was launched. Over the years‚ Bel Group gained great popularity in the European
Premium Supply chain management
Founded in 1907 by French chemist Eugene Schueller‚ who developed an improved and innovative hair dye called Aureole‚ L’Oreal has become a multi-brand‚ multi-billion dollar company in the last century. Today‚ L’Oreal boasts twenty-five global brands and claims €17 billion of consolidated sales in 2007 (L’Oreal). In addition to the L’Oreal brand‚ other popular brands include Garnier‚ Maybelline‚ Lancome‚ Georgio Armani‚ Ralph Lauren‚ Redken and Diesel (Adage). L’Oreal was ranked sixteenth in the U.S
Premium Advertising Brand Infomercial
the Role and Relevance of the Wine Brand in the Creation of Value in the Wine Industry Abstract This essay will first of all discuss the definition or content of brand and wine brand‚ then clarity values that it can be created. Next‚ the essay will cover the function of wine brand or how it achieves creating value. Finally‚ the importance of position of wine brand in value creation will be discussed. Key words brand‚ brand value ‚brand equity‚ value creation‚ wine industry Table of Contents
Premium Brand Branding Brand equity
STRATEGY 2 SPECTRUM BRANDS 3 MANAGEMENT 3 STRATEGY 3 RELATED DIVERSIFICATION 3 UNRELATED DIVERSIFICATION 4 MARKETING 5 MANUFACTURING‚ RAW MATERIALS‚ DISTRIBUTION‚ AND SUPPLIERS 10 CONSOLIDATION EFFORTS 10 RAW MATERIALS 11 DISTRIBUTION AND SUPPLIERS 12 SPECTRUM BRANDS FINANCES 12 SALES 12 INCOME 13 PROFITABILITY RATIOS 13 LIQUIDITY RATIOS 14 LEVERAGE RATIOS 15 ACTIVITY RATIO 16 SHARE PRICE 17 RECOMMENDATIONS 18 REFERENCES 19 INTRODUCTION Spectrum Brands (SPC) is a global branded
Premium Rechargeable battery Battery Financial ratio
Brand Community Introduction During the last fifteen years‚ there are many popular subjects: relationship marketing and brand building‚etc.These hot subjects encourage interaction and speed up the incubation of new sources of disciplinary growth: Brand Relationship(the relationship between consumer and brand).In Brand Relationship theory sysytem‚more scholars focus on the relationship between consumer and brand‚ but Muniz and O’Guinn(2001) did more research on the relationship among consumers
Premium Brand
IMPACT OF BRAND AWARENESS ON CONSUMER DECISION MAKING Extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in the early months or years of a product’s introduction.( Noel. K‚ Francoise. R. 1995)‚ Brand awareness‚ In general‚ means the extent to which a brand associated with a particular product is documented by potential and existing
Premium Brand Brand management Branding
Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
Premium Brand Marketing Brand equity
Physique according to him is the basis of the brand. –E.G. the physique ofPhilips is “technology and reliability” while for the brand Tata it is “trust” •Personality is same as Aaker‚ it answers the question “what happens to this brand when it becomes a person?” •Culture symbolizes the organization‚ its country-of-origin and the values it stands for. –E.G. traditional brands like balsara‚ dabur and zandu. Relationship is the handshake between consumer and the organisation. –E.G. the
Premium Brand Brand management Advertising
Age‚ social class and print media readership among adolescents were related to . ‚ Awareness of Brands and Slogans Stephen K. Keiser Marketers have focused the thrust of many promotional efforts on adolescents. Frequently‚ the objective of these promotional efforts is increased awareness of the brands otTered tor sale by the sponsor oithe promotional etTort. In order to assure maximum return for the marketers ’efforts‚ it seems necessary to assess the degree to which the awareness objective
Premium Advertising Brand Brand management