fast-casual Mexican food‚ Chipotle has played an important role in developing this category. Currently‚ Chipotle’s direct competitors include Taco Bell‚ Qdoba Mexican Grill‚ Moe’s Southwest Grill‚ so on. Their competition also includes a variety of locally owned and franchised restaurants. Many of Chipotle’s competitors have more financial resources‚ greater name recognition‚ or are better established in the markets in which their restaurants are located. However‚ Chipotle has their competitive strength
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one restaurant. Today‚ I thought it would be a great idea to eat at Chipotle. The choice of food‚ customer service‚ and amount of locations justify why many would choose Chipotle as their go-to fast-food establishment. Chipotle serves nutritional Mexican dishes that cater to people with dietary needs. An individual picks out the food items that make up one’s meal. One can customize the meal to fit a certain lifestyle. “Chipotle offers a menu of burritos‚ tacos‚ burrito bowls (a burrito without the
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Threats * Rising food costs * Rising employee expenses | Strengths * Reputation – Chipotle has a reputation among consumers for being an ethical‚ charitable‚ and healthy choice. Chipotle’s first ever TV advertisement sums this up perfectly. * Quality local food sources – Aside from providing healthy food‚ sourcing food locally cuts down on shipping expenses. Communities look forward to Chipotle establishing locations in their area‚ not only for the great taste‚ but also for the benefit
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Chipotle Mexican Grill in 2012 Corporate strategy: Growth strategies: related diversification- opening new restaurants and starting with new concept of ShopHouse Southeast Asian Kitchen. Corporate strategic intent: Grow and Build Business strategy: Differentiation/ best cost: Chipotle Mexican Grill provides upscale products at fair price and give customers value for their money. Using organic produce and meat in the meals Chipotle creates the value for customers. Functional strategies: Human
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Chipotle’s History: Chipotle Mexican Grill was originally opened in 1993‚ in Denver‚ Colorado. By 1996‚ there were eight Chipotle serving the Denver area. Chipotle brings on outside investors in 1998‚ and by 1999 McDonald’s became Chipotle’s majority holder. The company went public in 2006 and listed under NYSE with symbol: CME. As of Dec 2011‚ the company operates 1‚230 restaurants in the U.S.‚ two in Toronto‚ Canada‚ and two in London‚ England. The founder and CEO‚ Steve Ells‚ started with
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sell each meal with a main dish‚ a beverage‚ and sometime an additional dessert. Customers‚ vary from individuals to families‚ always make payment before receiving their meals. In such a competitive industry‚ Chipotle Mexican Grill earns a great profit by placing itself apart from others. Chipotle‚ a popular fast food restaurant‚
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most of the victims ate Chipotle Mexican Grill before. They think two outbreaks may relate to Chipotle Mexican Grill. Chipotle Mexican Grill voluntary closed 43 restaurants located in Washington and Oregon in early November (FDA‚2016). On November 4 Public health officials in Washington and Oregon began to investigate the outbreak about STEC
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10/3/14 Devils Advocate: Chipotle Chipotle has come a long way since the 1993 introduction of it’s 1-unit operation in Denver; now spanning into a 1‚458-unit operation serving more than 900‚000 customers per day in over 43 states. [Gamble] However‚ they haven’t been the only fast-casual restaurants to be successful. In 2012‚ 8 of the 10 fastest growing restaurant chains were classified as fast-casual restaurants—Moe’s Southwest Grill‚ Qdoba Mexican Grill‚ and Chipotle all among these leaders.
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Chipotle Core competency Core competencies are the unique ability that a company acquired when the company initially setting up. It is the inborn competitive advantage that cannot be easily imitated by competitors. When Chipolite was born‚ its owner Steve Ells targeted it as the fresh and healthy fast food which means its products need to be fresh and fast delivery. In current dining market‚ there are three types of restaurants: full service‚ fast food and the restaurant in between. Chipotle belongs
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Chipotle was established in 1993 with the idea to demonstrate that fast food does not have to come with the typical “fast-food” experience. Chipotle’s niche market prefers high quality ingredients that’s healthy‚ tastes good‚ and uses classic cooking methods with unique interior design. Chipotle has changed the fast food market and uses the short and sweet mission statement to “forever provide food with integrity”. The company’s vision statement is “to change the way people think about and eat
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