10/3/14 Devils Advocate: Chipotle Chipotle has come a long way since the 1993 introduction of it’s 1-unit operation in Denver; now spanning into a 1‚458-unit operation serving more than 900‚000 customers per day in over 43 states. [Gamble] However‚ they haven’t been the only fast-casual restaurants to be successful. In 2012‚ 8 of the 10 fastest growing restaurant chains were classified as fast-casual restaurants—Moe’s Southwest Grill‚ Qdoba Mexican Grill‚ and Chipotle all among these leaders.
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fast-casual Mexican food‚ Chipotle has played an important role in developing this category. Currently‚ Chipotle’s direct competitors include Taco Bell‚ Qdoba Mexican Grill‚ Moe’s Southwest Grill‚ so on. Their competition also includes a variety of locally owned and franchised restaurants. Many of Chipotle’s competitors have more financial resources‚ greater name recognition‚ or are better established in the markets in which their restaurants are located. However‚ Chipotle has their competitive strength
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Chipotle Mexican Grill in 2012 Corporate strategy: Growth strategies: related diversification- opening new restaurants and starting with new concept of ShopHouse Southeast Asian Kitchen. Corporate strategic intent: Grow and Build Business strategy: Differentiation/ best cost: Chipotle Mexican Grill provides upscale products at fair price and give customers value for their money. Using organic produce and meat in the meals Chipotle creates the value for customers. Functional strategies: Human
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even restaurant. All of these restaurants compete based on a number of factors‚ including taste‚ quality‚ speed of service‚ price and value‚ name recognition‚ restaurant location‚ customer service and the ambience and condition of each restaurant” (Chipotle‚ 2010). The QSR industry is seeing growth due to the fact that today’s society is more strapped for time than ever. According to the American Sociological Review‚ “more than 50% of American families are dual earner household…multitasking allows
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Chipotle Mexican Grill Incorporated Amber Haring‚ Christy Swyres‚ Christy Baze SU 2015 Section 9B Webster University William Cornwell June 22‚ 2015 Chipotle Mexican Grill 1. Do you think CMG is a successful company? The Chipotle mission statement: “Food with integrity is our commitment to finding the very best ingredients raised with respect for the animals‚ the environment and the farmers. It means serving the very best sustainable raised food possible with an eye to great taste‚ great nutrition
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John Hawer Herrera February 21‚ 2013 MGMT 561 Chipotle Mexican Grill‚ Inc.: “Food With Integrity” I. Key Problem What Steven Ells began with a small taqueria in Denver‚ Colorado in 1993‚ one may not have foreseen this venture to become the fastest growing restaurant chain in the last decade. By 2006‚ Ells’ idea made its initial public offering with 535 restaurants throughout the world. Things were going tremendously well for CMG until late afternoon on October 18‚
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Oluyinka Fadahunsi Chipotle Mexican Grill “Food with Integrity” I. Key Problem Chipotle Mexican Grill (CMG) “Food with Integrity” founded in 1993 with the aim of reinventing Mexican food with a policy of Food with integrity and the commitment to finding the very best ingredients raised with respect for the animals‚ the environment‚ and the farmers. The company witnessed a tremendous growth over the years until October 18‚ 2012 when its stock price suffered a significant decline from a 52-week
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Kevin Chen Chipotle Mexican Grill Company Chipotle is a Mexican grill company. Its name derives from Chipotle the Mexican Spanish name for a smoked and dried jalapenos chili pepper. Their products are focus on burritos and tacos. Chipotle has four different types of choice. They are burrito‚ taco‚ bowl‚ and salad. When I go to Chipotle‚ I like to order the burrito and bowl. Current process: 1. Burrito/tacos/bowl: the customer arrivers the Chipotle and choose from an option of Burrito‚ Rice Bowl
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Restaurant Industry: Chipotle Mexican Grille‚ Inc. TABLE OF CONTENTS Chipotle Overview 3 Industry Overview 3 Key Macro External Forces 4 Five Competitive Forces 4 Major Factors Causing Fundamental Changes 4 External Analysis 4 Key (or Critical) Success Factors 4 APPENDIX – 1 4 APPENDIX – 2 4 External Factor Evaluation (EFE) Matrix 4 APPENDIX – 3 4 Competitive Profile Matrix (CPM) 4 APPENDIX – 4 4 APPENDIX – 5 4 Content Topics 4 Bibliography 18 Chipotle Overview
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Identification of the Case Problem Chipotle Mexican Grill (CMG)‚ Inc. is a chain of restaurants in the United States‚ United Kingdom‚ Canada‚ Germany‚ and France‚ specializing in burritos and tacos. Chipotle is fast casual style restaurant which use health and quality food to become favored of their customers. “Food with integrity” is their commitment as well as mission statement to finding the best ingredients raised with respect the farmers‚ animals and environment. However‚ with the tendency
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