multi-cuisine food to fit into existing successful Model. Hypothesis: To increase customer visit frequency & gain new food lovers & customers‚ Chipotle should expand its stores or open new line of multi-cuisine restaurant to serve its valued customers by maintaining its quality & standards. Analysis Plan / Solution Approach: To achieve this ‚ Chipotle should try out opening a new restaurant in different places in the country and consider inputs and values from customers who visit the stores and
Premium Chipotle Mexican Grill Food Chipotle
of one local taqueria store in San-Francisco‚ Steve Ells began to open the first Chipotle store in 1993 at a former Dolly Madison ice cream location near University of Denver campus. The first Chipotle was a wide success. After two years since the first Chipotle opened‚ Steve added the second and third Chipotle locations. In 1996‚ Chipotle Denver area restaurant opened. Following the extraordinary successes‚ Chipotle was able to invite more outside investors to expand the scale of production to give
Premium Chipotle Mexican Grill
In such a short span of time Chipotle has established itself as one of the fastest growing fast food chains in the World today. Since its inception‚ Chipotle has been known for its imagery‚ décor‚ innovative recipes‚ hybrid American-Mexican ambience and other trademark features that exert a structuring influence on other fast food chains and the consumption experience that they afford to their clientele Figure 1: Showing the factors influencing a BRAND. (Explained in the next page) Brand Culture
Premium Marketing Chipotle Mexican Grill Food
Chipotle Mexican Grill Company Strategic Analysis Group 5 Joann Pang John Buckman Regina Schoenberger Jonas Newschaffer Chipotle In this assignment‚ Group 5 has chosen to evaluate Chipotle. Chipotle Mexican Grill is a fast casual dining option that serves burritos‚ tacos and salads made from fresh local ingredients. We will examine their business health and strategical goals. We will also assess their financial statement and develop a tactical plan in accomplishing their strategic goals. Company
Premium Types of restaurants Fast casual restaurant Fast food
PEST analysis template Other than the four main headings‚ the questions and issues in the template below are examples and not exhaustive - add your own and amend these prompts to suit your situation‚ the experience and skill level of whoever is completing the analysis‚ and what you aim to produce from the analysis. Ensure you consider the additional PESTELI/STEEPLED headings‚ and any others you feel are relevant‚ but avoid building these into the final analysis model unless you gain some strategic
Premium Strategic management Marketing PEST analysis
PEST ANALYSIS What is PEST Analysis? A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. It is very important that an organization considers its environment before beginning the marketing process. In fact‚ environmental analysis should be continuous and feed
Premium PEST analysis Government Policy
Threats * Rising food costs * Rising employee expenses | Strengths * Reputation – Chipotle has a reputation among consumers for being an ethical‚ charitable‚ and healthy choice. Chipotle’s first ever TV advertisement sums this up perfectly. * Quality local food sources – Aside from providing healthy food‚ sourcing food locally cuts down on shipping expenses. Communities look forward to Chipotle establishing locations in their area‚ not only for the great taste‚ but also for the benefit
Premium Chipotle Mexican Grill
PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
Free PEST analysis Strategic management Management
Chipotle Mexican Grill 1 a) Do you think CMG ought to consider an advertising campaign? Why or why not? If so‚ what should be the focus of the ads? Celebrity endorsements‚ the humane treatment of animals in its beef‚ etc…? CMG should consider an advertising campaign in order to increase awareness about the Mexican food industry and about the CMG chain. There is a relatively small market for authentic Mexican food in the United States and CMG can increase this market by having a good marketing
Premium Chipotle Mexican Grill Fast casual restaurant Mexican cuisine
Chipotle’s History: Chipotle Mexican Grill was originally opened in 1993‚ in Denver‚ Colorado. By 1996‚ there were eight Chipotle serving the Denver area. Chipotle brings on outside investors in 1998‚ and by 1999 McDonald’s became Chipotle’s majority holder. The company went public in 2006 and listed under NYSE with symbol: CME. As of Dec 2011‚ the company operates 1‚230 restaurants in the U.S.‚ two in Toronto‚ Canada‚ and two in London‚ England. The founder and CEO‚ Steve Ells‚ started with
Premium Fast casual restaurant Fast food Fast food restaurant