Question 1: Does Chipotle Mexican Grill have any core competencies and‚ if so‚ what are they? After analyzing the case‚ I have came to a conclusion that Chipotle Mexican Grill has four core competencies that make the company more superior than its competitors: 1. Focused Menu The first core competency of Chipotle Mexican Grill is its focused menu‚ which offers a fairly limited dishes – burritos‚ burrito bowls‚ tacos‚ and salads‚ along with soft drinks‚ fruit drinks‚ and milk. Its customers‚ nevertheless
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even restaurant. All of these restaurants compete based on a number of factors‚ including taste‚ quality‚ speed of service‚ price and value‚ name recognition‚ restaurant location‚ customer service and the ambience and condition of each restaurant” (Chipotle‚ 2010). The QSR industry is seeing growth due to the fact that today’s society is more strapped for time than ever. According to the American Sociological Review‚ “more than 50% of American families are dual earner household…multitasking allows
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Chipotle’s History: Chipotle Mexican Grill was originally opened in 1993‚ in Denver‚ Colorado. By 1996‚ there were eight Chipotle serving the Denver area. Chipotle brings on outside investors in 1998‚ and by 1999 McDonald’s became Chipotle’s majority holder. The company went public in 2006 and listed under NYSE with symbol: CME. As of Dec 2011‚ the company operates 1‚230 restaurants in the U.S.‚ two in Toronto‚ Canada‚ and two in London‚ England. The founder and CEO‚ Steve Ells‚ started with
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In such a short span of time Chipotle has established itself as one of the fastest growing fast food chains in the World today. Since its inception‚ Chipotle has been known for its imagery‚ décor‚ innovative recipes‚ hybrid American-Mexican ambience and other trademark features that exert a structuring influence on other fast food chains and the consumption experience that they afford to their clientele Figure 1: Showing the factors influencing a BRAND. (Explained in the next page) Brand Culture
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Chipotle vs. Panera Bread Company Introduction Fast Casual Restaurant fast casual restaurant is a type of restaurant that does not offer full table service but promises a higher quality of food and atmosphere than a fast food restaurant. In the USA it is a relatively new and growing concept to fill the space between fast food and casual dining. The typical cost per meal is in the US$8–$15 range. Two emerging fast casual restaurants are Chipotle Mexican Grill and Panera Bread. When Chipotle
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Chipotle Case Analysis Introduction Tell the reader what the case analysis is going to discuss. There should be very little background information here as the reader is already familiar with the case. Analysis Core Competencies A core competency in Chipotle lies in their vision to ‘Change the way people think and eat fast food’. Chipotle was able to draw a much different concept than most other fast food chains. Through leadership and guidance of their founder Steve Ells‚ Chipotle has been able
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in need of quick meals‚ gives an opening for fast-food restaurants like Taco Time‚ Chipotle‚ and Taco Del Mar to spot light their greasy-burger-free‚ and sometimes organic‚ menus. In 2010 Chipotle released a commercial called “Scarecrow” showing an animated scarecrow witnessing the cruelness and fraud and of big food corporations‚ and then starting his own organic restaurant‚ which the audience assumes is Chipotle; all to the tune of “Pure Imagination” covered by Fiona Apple. Funny or Die‚ a well
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forget and one of which most athletes can only dream. My defining moment is a once in a lifetime happening in a lifetime event. A moment in which I never dreamed would become a reality. My sophomore year of baseball was going great. I was starting varsity at second base and contributing to my team in any way. I was doing what I needed to do. Our team was a force to be reckoned with in this state‚ and we knew it. Our first test was the MSAC championship game‚ a home game. The cards were laid out great
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Part 1: Company Information: The company selected for our financial analysis project is Chipotle Mexican Grill. Chipotle (for short) is a company that is a major player in the fast food and restaurant industry. The name “chipotle” is derived from the Mexican Spanish name for a smoked‚ dried Jalapeno pepper. The restaurant sells large burritos and bowls in an assembly line production system where all the condiments are arranged and all the customer has to do is request what they want their burrito
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their success in the local market and because they do not take into account the cultural‚ political and economic differences and possible rivals that can represent pressure or rejection of the market they want to explore. Also‚ they do not use the right strategies and approach to reduce risks or get the benefits of such market. In the case of Chipotle‚ I believe the company failed to appeal its menu to the British community. Just imagine if an authentic Chinese restaurant chain decide to offer real
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