Chris Smith Prof. Jones Business Strategy 15 April 2015 Chipotle: Mexican Grill Analysis Introduction Chipotle Mexican Grill is a major restaurant in the category of “fast casual food‚” which is a 4% makeup of the total restaurant industry. Chipotle saw tremendous growth since its initial public offering in 2006‚ going from stock prices of $45 a share‚ all the way to prices of $302.96 in 2012. However‚ Chipotle has seen its share of downturns over the year and may be in danger of a downward trend
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Chipotle Mexican Grill (CMG) was founded in 1993 by one of the visionary called Steven Ells. The vision was not born in his heart in one night‚ but rather he had planned to work in the restaurant while he was in college. Before he owned his first small restaurant called “taco shop” in Denver‚ he was hired and worked for two years as sous chef in one of the restaurant which is located in San Francisco. His goal was to reinvent Mexican food all over the country and feed healthy organic foods to the
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Kevin Chen Chipotle Mexican Grill Company Chipotle is a Mexican grill company. Its name derives from Chipotle the Mexican Spanish name for a smoked and dried jalapenos chili pepper. Their products are focus on burritos and tacos. Chipotle has four different types of choice. They are burrito‚ taco‚ bowl‚ and salad. When I go to Chipotle‚ I like to order the burrito and bowl. Current process: 1. Burrito/tacos/bowl: the customer arrivers the Chipotle and choose from an option of Burrito‚ Rice Bowl
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Identification of the Case Problem Chipotle Mexican Grill (CMG)‚ Inc. is a chain of restaurants in the United States‚ United Kingdom‚ Canada‚ Germany‚ and France‚ specializing in burritos and tacos. Chipotle is fast casual style restaurant which use health and quality food to become favored of their customers. “Food with integrity” is their commitment as well as mission statement to finding the best ingredients raised with respect the farmers‚ animals and environment. However‚ with the tendency
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Chipotle Mexican Grill Advertising Campaign Planning & Management 2011/6/4 Tao WenchanBMCD1 1022A (M37) | I. Executive Summary The American famous fast food brand Chipotle plans to enter the Singapore market in 2011 and they decide to develop a comprehensive advertising campaign when the restaurant launch in Singapore. The campaign will start from marketing research in June‚ 2011 and end in March‚ 2012. This assignment will begin with the part of situation analysis
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Chipotle Mexican Grill Chipotle had a very positive second quarter result announced in July. The fast food restaurant chain reported total revenue of $ 1.2 billion that is 14.1 % better than that reported for the second quarter of 2014. This phenomenal growth in revenue has the opening of 48 new restaurants during the second quarter behind it. The total restaurant count for Chipotle now stands at 1‚878. On not considering the new restaurants that were not present till the end of the second quarter
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Chipotle mexican grill was served with a federal grand jury subpoena in connection to a criminal investigation on the outbreak of the norovirus from their restaurant. The U.S. attorney’s office and the FDA are both investigating this case. More scrutiny was placed on food safety after the FDA Food Safety Modernization Act was signed to prevent contamination. The Fda plans on prosecuting restaurants to send a clear message to others that safety is of the utmost importance. This connects to our
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Chipotle Mexican Grill Introduction. Chipotle Mexican grill is an American owned firm which has been in operation for more than two decades. Its main products is tacos and burritos and it is listed on the stock exchange (Fedenia & Hirschey 2009). Competitive advantage A competitive advantage can be described as condition or a factor that enables an organization to offer real or perceived value better than its competitors. (Porter 2008) The first major strength is its product differentiation‚ the
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objective of this thesis is to value Chipotle Mexican Grill‚ Inc.‚ a U.S. based fast-casual restaurant chain that had recently gone through a foodborne illness outbreak‚ as December of 2016. In order to value Chipotle‚ the author has analyzed the strategic outlook and the financial performance of the company‚ as well as conducted both the discounted cash flow analysis and the comparable company analysis. In respect with the overall fast-casual industry in which Chipotle competes‚ although the market competition
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In the 90’s it was very hard to find a fast pace food environment that could actually serve quality food‚ that’s where Chipotle began to stand out. Bringing authentic and fresh Mexican ingredients is one of the many things that makes chipotle stand out to their competition. Chipotle meats are fresh‚ never frozen‚ left over night to marinate and grilled fresh every hour .They raise their cattle in humane conditions which help the quality of their meat‚ from my experience at dinging in this restaurant
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