Chipotle Mexican Grill in 2012 Corporate strategy: Growth strategies: related diversification- opening new restaurants and starting with new concept of ShopHouse Southeast Asian Kitchen. Corporate strategic intent: Grow and Build Business strategy: Differentiation/ best cost: Chipotle Mexican Grill provides upscale products at fair price and give customers value for their money. Using organic produce and meat in the meals Chipotle creates the value for customers. Functional strategies: Human
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Chipotle Mexican Grill Incorporated Amber Haring‚ Christy Swyres‚ Christy Baze SU 2015 Section 9B Webster University William Cornwell June 22‚ 2015 Chipotle Mexican Grill 1. Do you think CMG is a successful company? The Chipotle mission statement: “Food with integrity is our commitment to finding the very best ingredients raised with respect for the animals‚ the environment and the farmers. It means serving the very best sustainable raised food possible with an eye to great taste‚ great nutrition
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Kevin Chen Chipotle Mexican Grill Company Chipotle is a Mexican grill company. Its name derives from Chipotle the Mexican Spanish name for a smoked and dried jalapenos chili pepper. Their products are focus on burritos and tacos. Chipotle has four different types of choice. They are burrito‚ taco‚ bowl‚ and salad. When I go to Chipotle‚ I like to order the burrito and bowl. Current process: 1. Burrito/tacos/bowl: the customer arrivers the Chipotle and choose from an option of Burrito‚ Rice Bowl
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Restaurant Industry: Chipotle Mexican Grille‚ Inc. TABLE OF CONTENTS Chipotle Overview 3 Industry Overview 3 Key Macro External Forces 4 Five Competitive Forces 4 Major Factors Causing Fundamental Changes 4 External Analysis 4 Key (or Critical) Success Factors 4 APPENDIX – 1 4 APPENDIX – 2 4 External Factor Evaluation (EFE) Matrix 4 APPENDIX – 3 4 Competitive Profile Matrix (CPM) 4 APPENDIX – 4 4 APPENDIX – 5 4 Content Topics 4 Bibliography 18 Chipotle Overview
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Identification of the Case Problem Chipotle Mexican Grill (CMG)‚ Inc. is a chain of restaurants in the United States‚ United Kingdom‚ Canada‚ Germany‚ and France‚ specializing in burritos and tacos. Chipotle is fast casual style restaurant which use health and quality food to become favored of their customers. “Food with integrity” is their commitment as well as mission statement to finding the best ingredients raised with respect the farmers‚ animals and environment. However‚ with the tendency
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Chipotle Mexican Grill Advertising Campaign Planning & Management 2011/6/4 Tao WenchanBMCD1 1022A (M37) | I. Executive Summary The American famous fast food brand Chipotle plans to enter the Singapore market in 2011 and they decide to develop a comprehensive advertising campaign when the restaurant launch in Singapore. The campaign will start from marketing research in June‚ 2011 and end in March‚ 2012. This assignment will begin with the part of situation analysis
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U7A1 Marketing plan section 1 - Executive Summary Page 1 Chipotle Mexican Grill‚ Inc. Marketing Plan I. EXECUTIVE SUMMARY Chipotle Mexican Grill is a chain of restaurants specializing in San Francisco burritos and tacos since it’s inception in 1993. Chipotle is known for chunky guacamole‚ large burritos‚ and assembly line production that provides high quality food served with the speed of fast food. Its “Food with Integrity” motto represents the pride it has in providing wholesome
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It took years to think of my inventive costume idea. But‚ finally it came to me: a Chipotle burrito. Garnished with beans‚ tomatoes‚ lettuce‚ cheese‚ I spun in circles as my mom wrapped me tightly in tin foil. I became the perfect incarnation of everyone’s favorite Mexican meal. Little did I know‚ in a mere two hours my confidence would amount to nothing and I would be seemingly friendless. Even though this moment seemed humiliating‚ now it acts as a reminder that I should never feel ashamed of
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Chris Smith Prof. Jones Business Strategy 15 April 2015 Chipotle: Mexican Grill Analysis Introduction Chipotle Mexican Grill is a major restaurant in the category of “fast casual food‚” which is a 4% makeup of the total restaurant industry. Chipotle saw tremendous growth since its initial public offering in 2006‚ going from stock prices of $45 a share‚ all the way to prices of $302.96 in 2012. However‚ Chipotle has seen its share of downturns over the year and may be in danger of a downward trend
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Improving Processes: Chipotle Mexican Grill This report is to discuss the findings from observations made at the Chipotle restaurant on Orange Avenue in downtown Orlando. Observations were made on Monday August 9‚ 2010 with the first time frame from noon to 1 p.m. and the second time frame from 3 p.m. to 4 p.m. These observations are used to make recommendations on managing queues‚ process capability‚ and statistical process control. Observations from the two time frames will provide information
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