purchased the Atlanta ‚ Georgia potato chip manufacturer “ BARRETT FOOD COMPANY “‚ renaming it “ H.W. LAY & COMPANY “. In 1942 LAY’s introduced its 1st potato chip processor ‚ resulting the product. The Business shortened its name as “ THE LAY’S COMPANY “ in 1944 and became the 1st snack food manufacturer to purchase television commercials ‚ with Bert Lahr as a celebrity spokesman. His signature line ‚ “ So crisp you can hear the freshness “‚ became the chips first slogan. In 1961 ‚ the Frito company
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difference. Table of Contents Table of Contents 3 Introduction: 4 HISTORY 4 COMPANY 6 Mission Statement: 6 What you are selling: 6 Competitors: 8 Keys to Success: 8 FLAVOURS 9 Nutritional information 9 Bag of Lays Baked Chips 9 Key Objectives 10 MARKETING ENVIRONMENT 12 MICROENVIRONMENT 12 MACRO ENVIRONMENT 14 SWOT Analysis 16 Strengths 16 Weaknesses 18 Opportunities 18 Threats 19 MARKETING STRATEGY 21 Marketing Objective 21 LAY’S Target Markets 21 Holistic
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Kevin Noperi Mrs Lowe English 575 23 October 2014 The Addiction Of Potato Chips Leaving my comfort zone was an experience that will made me feel uncormatble at first but then want me to get out of my comfort zone more. For example; I think conquering my addiction will be a good thing because that is one less thing to worry about in my life. But leaving my comfort zone is hard because I don’t like to change myself. Let’s see how my experience goes. Leaving my comfort zone experience is affected
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1) Do you like to eat potato chips? Yes No 2) Which brands of potato chips are you aware of? ____________________ ____________________ ____________________ ____________________ ____________________ if anymore please mention____________________________ 3) Which Brand in potato chips do you eat? Lays Balaji Wafers Bingo Pringles Uncle chips 4) What do you like in the brand of potato chips which you eat? ________________
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you fond of eating potato chips? o Yes o No 4. How often do you eat potato chips? o everyday o 1-2 times a week o once every 2 weeks o once a month 5. What flavor of potato chips do you usually eat? o Salted o Cheese o Barbeque o Sour Cream o Others ___________________________ 6. Do you prefer your potato chips coated‚ dipped or just plain? o Coated o Dipped (dip is separate) o Plain 7. What type of coating or dip do you want for your potato chips? o Chocolate o Caramel
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Awarding of the 10 Most Inspiring Technopreneurs in the Philippines: 1. Diosdado Banatao (Computer Chips- Mostron and S3) 2. Nonoy & Ben Colayco (Online Gaming- Level Up) 3.Joey Gurango (Software Development- Webworks OS) 4. Danilo Manayaga (Biotechnology- Servac Philippines) 5.Dennis Mendiola (Wireless Technology- Chikka Asia) 6. Manny Pangilinan (Telecommunications- First Pacific‚ PLDT‚) 7. Dr. William Torres (RP Internet Pioneer- Mozcom) 8. Peter Valdes (software development- Vinta
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McCain needs to identify changes in the external environment. It must then rise to the challenges posed by change. The external environment consists of everything outside the business. The McCain product most people recognise is chips. McCain is the world’s largest producer of chips. McCain buys 12% of the British potato crop. McCain is also one of the world’s largest frozen foods companies. McCain is a privately owned company with a strong market focus. This means that it carries out research to find
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1a Packaging of a potato chip 6cm Volume of a single = 170cm cubed Volume of cylinder = ∏r squared Height= volume Divided by ( ∏r squared) Height= 170cm divided by (∏ x 3 squared) Height = 6.01 round of to 6cm Allowing 1 extra cm for room Top and bottom of cylinder = 6cm + 1cm = 7cm Height= 6cm + 1cm = 7cm Total surface Area= area of base + area of top
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TASK 1 To be able to complete Task 1 in 20 minutes or less‚ write your answer according to the following plan: 1. Write one sentence to introduce the subject and graphic. 2. Write one or two sentences to show the relationship between the data or to comment on the main trend. 3. Write an in-depth description of the information given. Include details from the most important to the least important‚ depending on time. 4. Write one sentence to conclude your answer. Pie Chart
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Frito-Lay North America is the division of PepsiCo that manufactures‚ markets and sells corn chips‚ potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips‚ Cheetos cheese-flavored snacks‚ Doritos and Tostitos tortilla chips‚ Lay’s potato chips‚ Rold Gold pretzels‚ Ruffles potato chips and Walkers potato crisps (Europe)—each of which generated annual worldwide sales over $1 billion in 2009.[citation needed] Frito-Lay began in
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